Marketing News & Expert Advice
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Does Length Matter?
Nov 7, 2008 - Junk food has its place in the online video world, but not all the time. Comments
Does Length Matter?
May 23, 2008 - Junk food has its place in the online video world, but not all the time. Comments
Is Video Really Searchable?
May 9, 2008 - Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone? Comments
Breaking the Visual Barrier
Apr 25, 2008 - How will advertising survive the next onslaught of non-verbal media? Comments
The Essence of Content
Apr 18, 2008 - With online ads getting so robust, how does one decide what goes into them? Comments
Online Video: So Now What?
Apr 11, 2008 - A few technological advances could enhance online video. Comments
Same Video, Different Way
Mar 28, 2008 - Will the rehash of video formats run its course? Comments
A Personal Video Engagement
Mar 14, 2008 - Will social networks become the next video frontier or a big miss? Comments
Influenced Advertising: A Critical Departure, Part 1
Feb 29, 2008 - When does offline advertising dictatorship become an online dialogue? Comments
Is Rich Media Our Friend?
Feb 15, 2008 - After more than a decade, why can't interactive ads get beyond the "click here" button? Comments
The Bane of the Video Generation
Feb 1, 2008 - Is online video the ultimate solution for the advertiser who wants to cram as much as possible into an ad? Comments
Getting Rich In Online Advertising
Oct 24, 2008 - Will a bad economy, tight production budgets, and general mayhem may make rich media your best bet? Comments
Distracted Across the Great Digital Divide
Oct 10, 2008 - Content is shaped by the medium that delivers it, so what the hell is going on? Comments
All Video Isn't Created Equal
Sep 26, 2008 - Big bucks go to broadcast and pocket change to online. When will online get a break? Comments
Ads That Take Flight
Sep 12, 2008 - Will rich media advertising survive the onslaught of video? Comments
Shedding a Tear for Quality
Aug 29, 2008 - Do we have what it takes to bring rich online experiences to the next level? Comments
A Brand Catastrophe
Aug 15, 2008 - What can NBC's Olympic video technology gaffe tell us about rich experiences? Comments
Stumbling Into Online Video
Aug 1, 2008 - When is it time to take the jump and move beyond "digitized" offline marketing? Comments
Who Put Out the Garbage?
Jul 18, 2008 - When is a good time to purge the Web of bad video? Comments
The Missing Element in Screen-Based Marketing
Jun 20, 2008 - Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't. Comments
Let's Get Sober About 'Interactive' Marketing
Jun 6, 2008 - Putting videos online may seem like a great idea but how will history judge us? Comments
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