Vid-ploitation!

Feb 23, 2007 - Is user-generated content a fad? Comments

The New Breed of Vlogs

Feb 9, 2007 - Why you should pay attention to serialized online video. Comments

Very Different Super Bowl Predictions

Jan 26, 2007 - Same old game -- whole new environment. What does that mean for the ad spots? Comments

Should All The Networks Be Forgot?

Dec 29, 2006 - Is 2007 the year of the first ubiquitous online video hit? Comments

Video, Interrupted

Dec 15, 2006 - How can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Comments

Video and Rich Media Strategies for 2007

Dec 1, 2006 - This isn't your usual predictions ramble. Consider it sage advice. Comments

Second Guessing Second Life

Nov 17, 2006 - Why you should think twice before taking a spin in Lindenland. Comments

Breaking the Broadband?

Nov 3, 2006 - Lessons learned from past original content plays. Comments

Viva la Liberación?

Oct 20, 2006 - How online advertising can liberate content, one video at a time. Comments

When Will Social Media Meet Rich Media?

Oct 6, 2006 - Why we must turn rich media into en-rich media. Comments

Are You Experienced?

Sep 22, 2006 - Or, how I learned to stop thinking about "inventory," and love the "experience." Comments

CGM's Dirty Little Secret

Sep 8, 2006 - Even with CGM, quality counts more than quantity. Comments

Possibly the Best Way to Make Money With CGM

Aug 25, 2006 - An introduction to the not-yet-implemented invitation-based video ad model. Comments

An Analysis of the Google/Viacom Video Deal

Aug 11, 2006 - A major content producer and the largest advertising network in the world have partnered to prove a syndicated video ad model can work. Comments

A ‘Tail’ of Two Videos

Jul 28, 2006 - The impact of communities, social networks, and user-generated content on online video advertising -- and on consumer tolerance. Comments

When It Comes to Video, Integration Is Integral

Jun 16, 2006 - Is online media ready to handle the brand dollars ready to move online? Comments

Google Video: At the Movies

Jun 2, 2006 - A review of Google's new home for film trailers. Comments

The Case for Online Video Ratings, Revisited

May 19, 2006 - The same advertisers buy both TV and online video. Ultimately, they'll want to compare performance and impact. How do we do that when measurement methods are so disparate? Comments

Should You Back an Upfront?

May 5, 2006 - Online video is the new upfront. Should you jump in? Comments

Creating Our Own Clutter: Everyone Loves Video Advertising

Apr 21, 2006 - The state of online advertising has been worsened by publishers' commoditization of rich media advertising inventory. Comments

What Does DRM Have to Do With Advertisers?

Apr 7, 2006 - Why video content distribution will impact how advertising dollars are spent. Comments

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