SEO's Future: The 10 Blue Links Must Die

Jun 2, 2008 - If you're still selling SEO circa 1999, you're likely to paint yourself into a corner with a client. Comments

The Future of SEO

May 19, 2008 - An information junkie looks at the history of search and asks: "Where is this all headed?" Comments

Globe Trotting Search Marketing

May 5, 2008 - Points to check before selecting an international agency for interactive marketing. Comments

Analyze This, That, and the Other

Apr 21, 2008 - A new era of Web -- and search -- analytics. Comments

A Deeper Dive Into adCenter

Apr 7, 2008 - Microsoft's slaving over the next iteration of adCenter Analytics. What should marketers expect? Comments

Adversarial Information Retrieval -- That's Spam to You and Me

Mar 24, 2008 - If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Comments

How to Avoid a Crash Landing

Mar 10, 2008 - Tim Ash's book on landing page optimization is a must-read for Web marketers. Comments

Search, That Was Mighty Sociable

Feb 11, 2008 - Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Comments

Search and the Changing Face of Public Relations

Jan 28, 2008 - Are traditional PR firms on their way out? Comments

The Diminishing Value of the SEO Shop

Jan 14, 2008 - Why have search engines taken a massive leap forward and SEO appears stuck in a time warp? Comments

Let's Talk About Links

Dec 17, 2007 - Why do so many sites rely on paid links to get ranked in the first place? Comments

The Big SEO Learning Curve

Dec 3, 2007 - Work with a large international company offers some insights on optimizing search across borders. Comments

Adversarial Information Retrieval -- That's Spam to You and Me

Nov 19, 2007 - If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Comments

What's New at Yahoo?

Nov 5, 2007 - A look at the engine's Search Assist, blended results, and other tools. Comments

Online Marketing Crimes and Misdemeanors

Oct 22, 2007 - An analytics and online marketing guru offers some key takeaways on data-driven decisions. Comments

Mastering Yahoo's Panama

Oct 8, 2007 - A new book offers practical tips on how to navigate the search engine's marketing platform. Comments

The Meaning of Search, the Universe, and Everything

Sep 24, 2007 - To find the meaning of search, the universe, and everything, you first must ask the right questions. Comments

Sweet & Sour SEO

Sep 17, 2007 - With so much user-generated content uploaded to the Web, reputation management becomes increasingly more important to online marketers. Comments

SEM, Measure for Measure

Sep 10, 2007 - Grab your notebooks and pens. Search Analytics 101 is now in session. Comments

Big-Time Black Hat

Aug 20, 2007 - What the spammers are up to ( don't try this at home, folks). Comments

Analyze This, That, and the Other

Aug 6, 2007 - A new era of Web -- and search -- analytics. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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