The New Rules of Marketing and PR (and SEO)

Jul 23, 2007 - How Google's universal search could change the game. Comments

Optimizing for Universal Search

Jul 9, 2007 - Time to think about optimizing podcasts, online video, and a wealth of other content. How to get started before search evolves without you. Comments

Blogging for Search Engine Optimization

Jun 25, 2007 - Is launching a blog a good SEO strategy? Comments

SEO Is Dead. Long Live, er, the Other SEO

Jun 11, 2007 - Google recently rolled out universal search. And that changes everything for SEO professionals. Comments

Dissecting Google's Supplemental Index

May 14, 2007 - What is Google's supplemental index, how did you end up in it, and how can you stay out of it? Comments

Localization and SERP Relevancy

Apr 30, 2007 - Search engines often confuse server location with Web site country or language. How multinational firms can optimize SERP relevancy. Comments

Link-Building Basics

Apr 16, 2007 - A primer on the foundation of solid SEM: safe, high quality links. Comments

Evaluating Search Results and Protecting the Innocent

Apr 2, 2007 - Before you hit a conference to become an SEO expert, read this column. Show it to your boss, too. Comments

Move to a New Domain Without Losing Rankings (or Hair)

Mar 19, 2007 - How to keep a domain change from going horrendously wrong and landing your site in search engine hell. Comments

SEM, Measure for Measure

Mar 5, 2007 - Grab your notebooks and pens. Search Analytics 101 is now in session. Comments

The Science of Search Engine Rankings

Feb 5, 2007 - Everything you ever wanted to know about search engine rankings. Comments

Indexing and Ranking: The Chicken or the Egg?

Jan 22, 2007 - Should you worry about your site's crawlability before you worry about its ranking? Comments

SEO: Art, Science, Bollocks Or What?

Jan 8, 2007 - Can you train a monkey to do SEO? Comments

Chinese Whispers in SEM

Dec 11, 2006 - Optimizing an approach to the Chinese search industry. Comments

License to Crawl

Nov 27, 2006 - Crawling the Web for new content is a complex task. A new organization helps site owners simplify that task. Comments

Beyond Words on a Page and Linkage Data

Nov 13, 2006 - Regardless of your opinions of KDA and linkage data, there's a lot more to ranking and re-ranking documents at search engines that must be considered. Comments

SEOs Going PPC

Oct 30, 2006 - As search marketing gets more sophisticated, clients will expect something closer to demographic targeting out of organic listings, too. Comments

Factoring in the Human Touch at Search Engines

Oct 16, 2006 - End user data can have a huge effect on ranking over time. Comments

Lies, Lies, and LSI

Oct 2, 2006 - Should SEOs lose sleep over latent semantic indexing? Comments

A Grand Plan for SEO

Sep 18, 2006 - What can a business get for a $1,000 SEO budget? Comments

Sending Signals to Search Engines

Aug 21, 2006 - What do search engine reps mean by "signal," and how important is it to your linking campaign? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...