Marketing News & Expert Advice
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Optimizing for Universal Search
Jul 9, 2007 - Time to think about optimizing podcasts, online video, and a wealth of other content. How to get started before search evolves without you. Comments
SEO: Art, Science, Bollocks Or What?
Jan 8, 2007 - Can you train a monkey to do SEO? Comments
Chinese Whispers in SEM
Dec 11, 2006 - Optimizing an approach to the Chinese search industry. Comments
License to Crawl
Nov 27, 2006 - Crawling the Web for new content is a complex task. A new organization helps site owners simplify that task. Comments
Beyond Words on a Page and Linkage Data
Nov 13, 2006 - Regardless of your opinions of KDA and linkage data, there's a lot more to ranking and re-ranking documents at search engines that must be considered. Comments
SEOs Going PPC
Oct 30, 2006 - As search marketing gets more sophisticated, clients will expect something closer to demographic targeting out of organic listings, too. Comments
Factoring in the Human Touch at Search Engines
Oct 16, 2006 - End user data can have a huge effect on ranking over time. Comments
Lies, Lies, and LSI
Oct 2, 2006 - Should SEOs lose sleep over latent semantic indexing? Comments
A Grand Plan for SEO
Sep 18, 2006 - What can a business get for a $1,000 SEO budget? Comments
Sending Signals to Search Engines
Aug 21, 2006 - What do search engine reps mean by "signal," and how important is it to your linking campaign? Comments
Link-Building Basics
Aug 7, 2006 - A primer on the foundation of solid SEM: safe, high quality links. Comments
Blogging for Search Engine Optimization
Jun 25, 2007 - Is launching a blog a good SEO strategy? Comments
SEO Is Dead. Long Live, er, the Other SEO
Jun 11, 2007 - Google recently rolled out universal search. And that changes everything for SEO professionals. Comments
Dissecting Google's Supplemental Index
May 14, 2007 - What is Google's supplemental index, how did you end up in it, and how can you stay out of it? Comments
Localization and SERP Relevancy
Apr 30, 2007 - Search engines often confuse server location with Web site country or language. How multinational firms can optimize SERP relevancy. Comments
Link-Building Basics
Apr 16, 2007 - A primer on the foundation of solid SEM: safe, high quality links. Comments
Evaluating Search Results and Protecting the Innocent
Apr 2, 2007 - Before you hit a conference to become an SEO expert, read this column. Show it to your boss, too. Comments
Move to a New Domain Without Losing Rankings (or Hair)
Mar 19, 2007 - How to keep a domain change from going horrendously wrong and landing your site in search engine hell. Comments
SEM, Measure for Measure
Mar 5, 2007 - Grab your notebooks and pens. Search Analytics 101 is now in session. Comments
The Science of Search Engine Rankings
Feb 5, 2007 - Everything you ever wanted to know about search engine rankings. Comments
Indexing and Ranking: The Chicken or the Egg?
Jan 22, 2007 - Should you worry about your site's crawlability before you worry about its ranking? Comments
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