Marketing News & Expert Advice
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To Segment or Not to Segment
Aug 2, 2010 - What is the best approach in e-mail marketing - the mass message or the segmented simple message? Comments
What if People Don't Know What to Do With Your E-mails?
Jan 19, 2010 - It's time to focus on ensuring you have a strong consumer convenience connection. Here are three ways to start. Comments
Why E-mail Marketing Is in Need of a Makeover
Jan 4, 2010 - Rethink everything, reinvent everything. Here are some places to start. Comments
One Resolution You Need to Make for 2010
Dec 21, 2009 - E-mail marketing is changing and you must change with it. If you don't integrate your e-mail efforts with social media channels in the coming year, your conversion results could be at risk. Comments
Web 3.0 Is Finally Here
Dec 7, 2009 - A look at where to focus change in your e-mail strategies for 2010. Comments
The Tale of E-mail and the Banner Ad
Nov 23, 2009 - What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns. Comments
Simple But Powerful E-Mail Tips You Might Have Forgotten
Nov 17, 2009 - Twelve tips to increase your success with e-mail marketing. Comments
E-mail Marketing by the Numbers
Nov 9, 2009 - Making lists and keeping focused can go a long way in running effective e-mail campaigns. Start with these three lists. Comments
The Future of E-Mail
Oct 26, 2009 - E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving. Comments
Relevancy Wins Big in E-mail
Oct 12, 2009 - If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did. Comments
Track E-Mail Campaigns Outside the Inbox
Sep 28, 2009 - A new tool shows how customers interact with a marketer's e-mail across mobile, social, search, and other channels. Comments
The 2012 Inbox and How to Get There
Jul 19, 2010 - It's time to change your ways in mobile e-mail. Here are five steps other marketers are taking. Comments
Do Pretty Girls Read E-mail?
Jun 21, 2010 - Are we trying too hard with our e-mails? Should we be focusing them better on certain demographics? Comments
5 Myths About Your Subject Line
May 24, 2010 - Who would have thought that e-mail subject lines can still have a material impact from a branding perspective? Well they do, and here are five myths that you shouldn't believe. Comments
New World E-mail
May 10, 2010 - Is the iPad a game changer in identifying the responsiveness of your e-mail list? Comments
Do Re-engagement Campaigns Pay Off?
Apr 26, 2010 - Instead of looking for fast and large list growth or costly re-engagement strategies, consider this approach to building your e-mail subscriber list. Comments
What I Have Learned From Spammers
Apr 12, 2010 - Some insight from Ben Isaacson, privacy and compliance leader at Experian, about the underbelly of professional spamming. Comments
What Marketers Can Learn From Professional Spammers
Mar 29, 2010 - Today's spammers are preparing for the next evolution in e-mail marketing. Are you? Comments
The Three Voices of E-mail
Mar 15, 2010 - Whether you like it or not, your e-mail marketing message is being evaluated in three ways. Comments
Don't Always Listen to the Experts
Mar 1, 2010 - When considering the advice of experts, ensure that it takes into account your company's - and customers' - needs. Comments
Getting Real About Results
Feb 1, 2010 - An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing. Comments
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