When Is a Visitor not a Visitor?

Mar 31, 2009 - The answer: when it's a cookie. Comments

My Simple Organization Maturity Model

Mar 17, 2009 - Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right direction. Comments

A Peek Inside Search Engine Marketing

Mar 3, 2009 - What additional role can search engine marketers play in the future? Comments

Predictive Analytics: A Blend of Art and Science?

Feb 17, 2009 - Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analytics is more than just a numbers game. Comments

Analytics Basics: Maximize Surveys' Effectiveness

Feb 3, 2009 - You've decided to do a user survey in-house. Seven tips to get the data you need and ensure a good user experience. Second in a two-part series. Comments

Analytic Basics: Visitor Surveys

Jan 20, 2009 - How online visitor surveys fit into a digital analytics toolkit. First in a two-part series. Comments

Time for Analytics to Come in From the Cold

Jan 6, 2009 - Digital analysts must increasingly position themselves as data integrators and multi-channel specialists. Comments

Predicting the Unpredictable in Analytics

Dec 23, 2008 - Are you ready to sail your marketing boat into the storm? Comments

Analytics Basics: Segmentation

Dec 9, 2008 - Thanks to segmentation tools, there's no reason for Web sites to treat visitors with one-size-fits-all marketing. Comments

Making a Case for Cookies on U.S. Fed Web Sites

Nov 25, 2008 - Government Web sites in the U.K. and Europe offer a sensible approach. Comments

Creativity and Analysis: Finding the Perfect Blend

Nov 11, 2008 - Here's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience. Comments

Analytics Move From What to How

Oct 28, 2008 - At eMetrics Marketing Optimization Summit, Web analytics and optimization gurus share tips for promoting performance-driven organizations. Comments

Getting Analytics into the Organization

Oct 14, 2008 - How can businesses embed analytics into its culture? Here's one approach. Comments

Analyzing Multichannel Dynamics

Sep 30, 2008 - You know people are using more than one channel to do business with you. Now analyze why. Part two of two. Comments

Understanding Multichannel Dynamics

Sep 16, 2008 - Factors to consider when estimating a customer's value across on- and offline channels. Comments

Recession Looming: Analytics to the Rescue?

Sep 2, 2008 - Make a case to invest in the right navigation equipment, learn how to use it, and plot the smoothest possible course to keep ahead of the pack. Comments

Data-Driven Marketing

Aug 19, 2008 - What data driven marketing is, and how to go about it. Comments

Where Web Analytics Tools are Headed

Aug 5, 2008 - A look at Omniture's updated product roadmap and other trends involving analytics vendors. Comments

Analytics Basics: Measuring Content Consumption

Jul 22, 2008 - How to dig deeper than a Web site's top pages to determine the most popular types of content. Comments

Analytics Basics: Campaign Tracking

Jul 8, 2008 - Make "planning" and "process" your watchwords for campaign tracking success. Comments

Are Two Web Analytics Tools Better Than One?

Jun 11, 2008 - A survey that examines how organizations use Web analytics in the U.K. turns up some interesting trends. Comments

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