Analytics Basics: Getting the Right Numbers Right

Aug 18, 2009 - Bad data mean bad news for your analytics program -- and your business. Comments

Building Out a Web Analytics Team

Aug 4, 2009 - To be effective, a digital marketing analytics team needs these three skill sets. Can one person possess them all? Comments

Recognize Customers as Individuals, Part 3

Jul 21, 2009 - Advancements in Web site usability tools promise to improve insights about online customer experiences and expectations. Here's a look at the evolution of qualitative analysis in online marketing. Comments

Recognize Customers as Individuals, Part 2

Jul 7, 2009 - Organizations must avoid adopting a one-tool-fits-all approach to understanding and measuring the online customer experience. Here are some tools that can help with quantitative reviews. Comments

Recognize Customers as Individuals, Part 1

Jun 23, 2009 - "I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it. Comments

Businesses Must Gear Up for Growth

Jun 9, 2009 - Start by mapping out how measurement and analytics will support your company's recovery. Comments

Sizing Up WebTrends' Maturity Model

May 26, 2009 - Maturity models help organizations identify where they are and where they're going. Some feedback on one designed for digital marketers. Comments

EMetrics Summit Pays Heed to Customer Experiences

May 12, 2009 - Analytics experts also point out the challenges of developing mobile measurement strategies. Comments

Omniture's European Summit: A Look at the Trends

Apr 28, 2009 - Marketing technology vendor looks to integrate offerings, plus announces new capabilities to measure social media and mobile. Comments

When Is a Visitor not a Visitor?

Mar 31, 2009 - The answer: when it's a cookie. Comments

My Simple Organization Maturity Model

Mar 17, 2009 - Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right direction. Comments

A Peek Inside Search Engine Marketing

Mar 3, 2009 - What additional role can search engine marketers play in the future? Comments

Predictive Analytics: A Blend of Art and Science?

Feb 17, 2009 - Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analytics is more than just a numbers game. Comments

Analytics Basics: Maximize Surveys' Effectiveness

Feb 3, 2009 - You've decided to do a user survey in-house. Seven tips to get the data you need and ensure a good user experience. Second in a two-part series. Comments

Analytic Basics: Visitor Surveys

Jan 20, 2009 - How online visitor surveys fit into a digital analytics toolkit. First in a two-part series. Comments

Time for Analytics to Come in From the Cold

Jan 6, 2009 - Digital analysts must increasingly position themselves as data integrators and multi-channel specialists. Comments

Predicting the Unpredictable in Analytics

Dec 23, 2008 - Are you ready to sail your marketing boat into the storm? Comments

Analytics Basics: Segmentation

Dec 9, 2008 - Thanks to segmentation tools, there's no reason for Web sites to treat visitors with one-size-fits-all marketing. Comments

Making a Case for Cookies on U.S. Fed Web Sites

Nov 25, 2008 - Government Web sites in the U.K. and Europe offer a sensible approach. Comments

Creativity and Analysis: Finding the Perfect Blend

Nov 11, 2008 - Here's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience. Comments

Analytics Move From What to How

Oct 28, 2008 - At eMetrics Marketing Optimization Summit, Web analytics and optimization gurus share tips for promoting performance-driven organizations. Comments

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