Marketing News & Expert Advice
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Predictive Analysis in Unusual Places
Nov 23, 2009 - Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. Comments
The State of Digital Marketing, 2009
Jun 8, 2009 - TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Comments
The Development of Analytics
May 11, 2009 - Analytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich. Comments
Search and Analytics: Enhancing Brand Visibility and Relevance
Apr 27, 2009 - Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site. Comments
The Write Stuff: Hire Good Copywriters and Get Ideas for Life
Apr 13, 2009 - How the copywriter's role is changing in today's digital environment. Comments
How Analytics and User Experience Design Can Work Together
Mar 30, 2009 - The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Comments
Design by Numbers: How Creative and Data Complement Each Other
Mar 16, 2009 - Massive technological and societal shifts are creating a huge role for the designer to play as an intermediary between data and culture. Comments
Fulfilling the Promise of Personalization
Feb 2, 2009 - How testing and targeting online marketing campaigns can drive better results. First in a two-part series. Comments
Social Media: Your Customer Is More Important Than Ever
Dec 22, 2008 - And measuring social media is vital. Comments
How to Develop a Consistent Targeting Strategy
Dec 8, 2008 - Five tips for bridging the divide between offsite and onsite targeting efforts. Comments
Behavioral Targeting With Attitude
Oct 30, 2008 - After using behavioral data to isolate a problem, consider taking these actions to find out why the problem's occurring. Comments
The ABCs and LOLcats of Social Media
Nov 9, 2009 - Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. Comments
Careers: Promoting Open-Source Leadership
Oct 26, 2009 - Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Comments
The How-To's of 'Digital Merchandising'
Oct 12, 2009 - Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Comments
How to Convince Your CEO to Invest in Digital
Sep 25, 2009 - Five ways to make a compelling case that online advertising must be added to your marketing mix. Comments
Why You Should Get Started on Social Media
Sep 14, 2009 - In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits. Comments
Expert Advice From YouTube
Aug 17, 2009 - How do you successfully execute an online video campaign? YouTube offers six best practices. Comments
What Clients Want From a Digital Marketing Agency
Aug 3, 2009 - Four ways that digital agencies can help build a relationship with a client. Comments
Web Analytics for Social Media
Jul 20, 2009 - Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Comments
The Compete Picture
Jul 6, 2009 - The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Comments
The Fable of Free: Lessons From an iPhone App
Jun 22, 2009 - A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Comments
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