Predictive Analysis in Unusual Places

Nov 23, 2009 - Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. Comments

The ABCs and LOLcats of Social Media

Nov 9, 2009 - Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. Comments

Careers: Promoting Open-Source Leadership

Oct 26, 2009 - Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Comments

The How-To's of 'Digital Merchandising'

Oct 12, 2009 - Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Comments

How to Convince Your CEO to Invest in Digital

Sep 25, 2009 - Five ways to make a compelling case that online advertising must be added to your marketing mix. Comments

Why You Should Get Started on Social Media

Sep 14, 2009 - In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits. Comments

Expert Advice From YouTube

Aug 17, 2009 - How do you successfully execute an online video campaign? YouTube offers six best practices. Comments

What Clients Want From a Digital Marketing Agency

Aug 3, 2009 - Four ways that digital agencies can help build a relationship with a client. Comments

Web Analytics for Social Media

Jul 20, 2009 - Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Comments

The Compete Picture

Jul 6, 2009 - The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Comments

The Fable of Free: Lessons From an iPhone App

Jun 22, 2009 - A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Comments

The State of Digital Marketing, 2009

Jun 8, 2009 - TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Comments

The Development of Analytics

May 11, 2009 - Analytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich. Comments

Search and Analytics: Enhancing Brand Visibility and Relevance

Apr 27, 2009 - Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site. Comments

The Write Stuff: Hire Good Copywriters and Get Ideas for Life

Apr 13, 2009 - How the copywriter's role is changing in today's digital environment. Comments

How Analytics and User Experience Design Can Work Together

Mar 30, 2009 - The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Comments

Design by Numbers: How Creative and Data Complement Each Other

Mar 16, 2009 - Massive technological and societal shifts are creating a huge role for the designer to play as an intermediary between data and culture. Comments

Fulfilling the Promise of Personalization

Feb 2, 2009 - How testing and targeting online marketing campaigns can drive better results. First in a two-part series. Comments

Social Media: Your Customer Is More Important Than Ever

Dec 22, 2008 - And measuring social media is vital. Comments

How to Develop a Consistent Targeting Strategy

Dec 8, 2008 - Five tips for bridging the divide between offsite and onsite targeting efforts. Comments

Behavioral Targeting With Attitude

Oct 30, 2008 - After using behavioral data to isolate a problem, consider taking these actions to find out why the problem's occurring. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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