Marketing News & Expert Advice
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The ABCs and LOLcats of Social Media
Not all companies or campaigns need cute, furry animals to tell stories or engage customers online.
Careers: Promoting Open-Source Leadership
Give employees the room to think and create for themselves. Agencies and their clients will be better off for it.
The How-To's of 'Digital Merchandising'
Marketers should promote digital merchandising instead of behavioral targeting. Here's why.
How to Convince Your CEO to Invest in Digital
Five ways to make a compelling case that online advertising must be added to your marketing mix.
Why You Should Get Started on Social Media
In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits.
Expert Advice From YouTube
How do you successfully execute an online video campaign? YouTube offers six best practices.
What Clients Want From a Digital Marketing Agency
Four ways that digital agencies can help build a relationship with a client.
Web Analytics for Social Media
Everything you learned about Web analytics three years ago is now wrong. What to measure in social media.
The Compete Picture
The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool.
The Fable of Free: Lessons From an iPhone App
A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics.
The State of Digital Marketing, 2009
TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends.
The Development of Analytics
Analytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich.
Search and Analytics: Enhancing Brand Visibility and Relevance
Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site.
The Write Stuff: Hire Good Copywriters and Get Ideas for Life
How the copywriter's role is changing in today's digital environment.
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