Improve Your Ad Spend With Innovation

Oct 16, 2008 - When we work from a basis of fear, we stop being creative. It's time to buck up and innovate! Comments

Lester Wunderman: Being Direct on Marketing

Oct 2, 2008 - An interview with the father of direct marketing: were we've been, were we are, and were we're going. Comments

Google's Birthday

Sep 18, 2008 - Three factors to watch to determine if the Internet powerhouse continues its remarkable ascent. Comments

The Art of Taking Risks

Sep 4, 2008 - Four tips for evaluating whether a risk is healthy or just plain stupid Comments

Black Holes Always Put Things in Perspective

Aug 21, 2008 - What marketers can learn from the scientists who built the largest particle accelerator. Comments

Tips for Collaborating with UX, Creative, and Marketing

Aug 7, 2008 - It's not 1993. Put aside those adolescent stereotypes. Comments

The ROI of Customer Satisfaction

Jul 24, 2008 - Foresee Results' CEO talks about how to link customer satisfaction and ROI and predicts where the industry is headed. Comments

Quantcast: Defining Audience Analytics

Jul 10, 2008 - A conversation with Adam Gerber on his company's free service that marries direct measurement with panel data. Comments

Insights Into the Emergence of Search Analytics

Jun 26, 2008 - Q&A with Enquisite's Richard Zwickey on how search analytics can complement a traditional Web analytics tool. Comments

Measuring Mobile Web Advertising

Jun 12, 2008 - With the unveiling of the Apple iPhone 3G, the fourth screen is here. But how do you measure it? Comments

A Web Analytics Intervention: How to Get Corporate Buy-In

May 29, 2008 - How to get your CMO to hear out -- and support -- your plan for adopting Web analytics. Part four of a series. Comments

A Web Analytics Intervention, Part 3

May 15, 2008 - With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in. Comments

A Web Analytics Intervention, Part 2

May 1, 2008 - Begin your journey to become a truly data-driven organization by following this seven-step plan. Second part of a series. Comments

A Web Analytics Intervention, Part 1

Apr 17, 2008 - A cry for help: how do you get your company on the analytics track? Part one of a series. Comments

Data Assumptions, Part 1: The Big Three

Apr 3, 2008 - We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Comments

Marketing Classics: Two Places to Find Inspiration and Insights

Mar 20, 2008 - Grounding Internet-speed thinking in these strategic ideas makes marketing more actionable and results more powerful. Comments

Q&A With Bazaarvoice's CMO

Mar 6, 2008 - Linking user-generated content with site analytics and marketing ROI. Comments

The Online Dollar Store

Feb 21, 2008 - Take a look at your business and think about a $1 menu. What would that look like if you could deliver it? Comments

Recession Proof: How to Help Your Customer During a Downturn

Feb 7, 2008 - Use optimization techniques to increase your company's value to customers and drive deeper engagement with your brand. Comments

An Open Letter to CFOs

Jan 24, 2008 - Help your marketing team better understand the business. It should pay off. Comments

Resolutions for 2008: Optimize, Nurture, and Act

Jan 10, 2008 - Put search engine optimization on the top of your list, and don't forget Web site analytics or the creative team. Comments

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