Dell's da Vinci Marketing Code

Dec 13, 2007 - The computer manufacturer's CMO says a three-year, $4.5 billion marketing strategy will emphasize both analytics and creative. Comments

Mutually Assured Success

Nov 29, 2007 - A tool that helps build the case for linking individual goals to a company's goals. Comments

After Your Customers Leave

Nov 15, 2007 - Some ways to make reasonable assumptions after a Web site visitor heads elsewhere. Comments

Web Analytics: Convergence Continues

Nov 1, 2007 - Vendor consolidation should drive program convergence within your organization. Comments

Data Assumptions, Part 2: Taking Action

Oct 18, 2007 - How to balance assumptions, gut instincts, and historical data to make marketing decisions. Comments

Data Assumptions, Part 1: The Big Three

Oct 4, 2007 - We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Comments

Testing Everything

Sep 20, 2007 - Can marketing data tell us when we've gone too far? Comments

Preparing for the Holiday Crush

Sep 6, 2007 - How to evaluate now whether your online marketing investments in SEO and SEM will pay off during the holiday buying season. Comments

Marketing in Uncertain Times

Aug 23, 2007 - Action steps to take now to prepare for any crisis that may lie ahead. Comments

Home Pages: To Infinity and Beyond!

Aug 9, 2007 - The home page as you know it is gone. Comments

What Can Prince Teach Us About Marketing?

Jul 26, 2007 - The wisdom of giving away 3 million CDs. Comments

Social Networking ROI: Measuring the Impact of C2C

Jul 12, 2007 - How to wrap meaningful metrics around consumer-to-consumer marketing. Comments

ROI: It's Not Always about the Money

Jun 28, 2007 - Does your online strategy fully address nonfinancial business goals? Comments

Are You Chasing the Web 2.0 Trend? Part 2

Jun 14, 2007 - Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. Comments

Consider Another Analytical Tool: Market Research

May 17, 2007 - Five reasons market research is more important than ever in a world of seemingly endless instant online analysis. Comments

Don't Just Listen, Join the Conversation

May 3, 2007 - Why you should consider hiring a social network analyst to chart a course through blogosphere. Comments

Think Your Web Site's Perfect? Think Again.

Apr 19, 2007 - Four reasons to change a "perfect" Web site. Comments

An Open Letter to CMOs

Apr 5, 2007 - Selecting the right agency isn't an easy process. Here's how to do it right. Comments

Getting Sentimental About Analytics

Mar 22, 2007 - Customer sentiment: the next great analytics frontier. Comments

Q&A With Omniture's CEO

Mar 8, 2007 - More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...