Marketing News & Expert Advice
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Dell's da Vinci Marketing Code
Dec 13, 2007 - The computer manufacturer's CMO says a three-year, $4.5 billion marketing strategy will emphasize both analytics and creative. Comments
Social Networking ROI: Measuring the Impact of C2C
Jul 12, 2007 - How to wrap meaningful metrics around consumer-to-consumer marketing. Comments
ROI: It's Not Always about the Money
Jun 28, 2007 - Does your online strategy fully address nonfinancial business goals? Comments
Are You Chasing the Web 2.0 Trend? Part 2
Jun 14, 2007 - Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. Comments
Are You Chasing the Web 2.0 Trend? Part 1
May 31, 2007 - Comments
Consider Another Analytical Tool: Market Research
May 17, 2007 - Five reasons market research is more important than ever in a world of seemingly endless instant online analysis. Comments
Don't Just Listen, Join the Conversation
May 3, 2007 - Why you should consider hiring a social network analyst to chart a course through blogosphere. Comments
Think Your Web Site's Perfect? Think Again.
Apr 19, 2007 - Four reasons to change a "perfect" Web site. Comments
An Open Letter to CMOs
Apr 5, 2007 - Selecting the right agency isn't an easy process. Here's how to do it right. Comments
Getting Sentimental About Analytics
Mar 22, 2007 - Customer sentiment: the next great analytics frontier. Comments
Q&A With Omniture's CEO
Mar 8, 2007 - More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Comments
Mutually Assured Success
Nov 29, 2007 - A tool that helps build the case for linking individual goals to a company's goals. Comments
After Your Customers Leave
Nov 15, 2007 - Some ways to make reasonable assumptions after a Web site visitor heads elsewhere. Comments
Web Analytics: Convergence Continues
Nov 1, 2007 - Vendor consolidation should drive program convergence within your organization. Comments
Data Assumptions, Part 2: Taking Action
Oct 18, 2007 - How to balance assumptions, gut instincts, and historical data to make marketing decisions. Comments
Data Assumptions, Part 1: The Big Three
Oct 4, 2007 - We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Comments
Testing Everything
Sep 20, 2007 - Can marketing data tell us when we've gone too far? Comments
Preparing for the Holiday Crush
Sep 6, 2007 - How to evaluate now whether your online marketing investments in SEO and SEM will pay off during the holiday buying season. Comments
Marketing in Uncertain Times
Aug 23, 2007 - Action steps to take now to prepare for any crisis that may lie ahead. Comments
Home Pages: To Infinity and Beyond!
Aug 9, 2007 - The home page as you know it is gone. Comments
What Can Prince Teach Us About Marketing?
Jul 26, 2007 - The wisdom of giving away 3 million CDs. Comments
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