Dell's da Vinci Marketing Code

Dec 13, 2007 - The computer manufacturer's CMO says a three-year, $4.5 billion marketing strategy will emphasize both analytics and creative. Comments

Mutually Assured Success

Nov 29, 2007 - A tool that helps build the case for linking individual goals to a company's goals. Comments

After Your Customers Leave

Nov 15, 2007 - Some ways to make reasonable assumptions after a Web site visitor heads elsewhere. Comments

Web Analytics: Convergence Continues

Nov 1, 2007 - Vendor consolidation should drive program convergence within your organization. Comments

Data Assumptions, Part 2: Taking Action

Oct 18, 2007 - How to balance assumptions, gut instincts, and historical data to make marketing decisions. Comments

Data Assumptions, Part 1: The Big Three

Oct 4, 2007 - We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Comments

Testing Everything

Sep 20, 2007 - Can marketing data tell us when we've gone too far? Comments

Preparing for the Holiday Crush

Sep 6, 2007 - How to evaluate now whether your online marketing investments in SEO and SEM will pay off during the holiday buying season. Comments

Marketing in Uncertain Times

Aug 23, 2007 - Action steps to take now to prepare for any crisis that may lie ahead. Comments

Home Pages: To Infinity and Beyond!

Aug 9, 2007 - The home page as you know it is gone. Comments

What Can Prince Teach Us About Marketing?

Jul 26, 2007 - The wisdom of giving away 3 million CDs. Comments

Social Networking ROI: Measuring the Impact of C2C

Jul 12, 2007 - How to wrap meaningful metrics around consumer-to-consumer marketing. Comments

ROI: It's Not Always about the Money

Jun 28, 2007 - Does your online strategy fully address nonfinancial business goals? Comments

Are You Chasing the Web 2.0 Trend? Part 2

Jun 14, 2007 - Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. Comments

Consider Another Analytical Tool: Market Research

May 17, 2007 - Five reasons market research is more important than ever in a world of seemingly endless instant online analysis. Comments

Don't Just Listen, Join the Conversation

May 3, 2007 - Why you should consider hiring a social network analyst to chart a course through blogosphere. Comments

Think Your Web Site's Perfect? Think Again.

Apr 19, 2007 - Four reasons to change a "perfect" Web site. Comments

An Open Letter to CMOs

Apr 5, 2007 - Selecting the right agency isn't an easy process. Here's how to do it right. Comments

Getting Sentimental About Analytics

Mar 22, 2007 - Customer sentiment: the next great analytics frontier. Comments

Q&A With Omniture's CEO

Mar 8, 2007 - More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Comments

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