mobile-video-liveevents

The State of Live Video: Mobile, Global, and More Immersive Than Ever

Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

It's Time to Experiment with Experiential Marketing

expe May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin? Comments

The Future of Advertising on YouTube

YouTube logo May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

data-visualization Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

relevance-definition Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

content Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

What’s New in Mobile Video?

mobile-video-view Mar 26, 2015 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Comments

What the Apple Watch Really Means for Brand Advertisers

apple-watch-2 Mar 19, 2015 - The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Comments

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

brand-community Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions. Comments

Content for All – Why Video Is the Great Brand Equalizer

online-video-advertising Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

Movie Marketing Strategies Are "Fifty Shades of Social"

movie-theater Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing bandwagon. Comments

Long Live Print…in an Omnichannel Marketing Plan

online-print-news Feb 12, 2015 - Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

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