Marketing News & Expert Advice
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The Best New Ads Tell a Story
May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments
How to Win the Oscars (and Your Next Digital Campaign)
Feb 28, 2013 -
Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.
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3 Add-Ons to Enhance Your Online Ads
Feb 21, 2013 -
Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression.
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Brands Heart Valentine's Online
Feb 14, 2013 -
For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day.
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Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways
Feb 7, 2013 -
As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both.
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Scripting Your Ad Series Online
Jan 31, 2013 -
If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series for your consumers.
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Navigating Native Ads?
Jan 24, 2013 -
The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's.
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Beyond the Buy - 4 Twitter Ad Essentials
Jan 17, 2013 -
Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself.
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Why Your Brand Needs to Become a Content King
Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
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3 Critical Strategies for Advertising in the New Year
Jan 3, 2013 -
Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.
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Marketing the Mayan Apocalypse
Dec 20, 2012 -
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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Marketing in 2013 - Ads Are Only the Beginning
May 2, 2013 -
If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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Buying Into Blogs
Apr 18, 2013 -
Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers.
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The What and How of Telling a Brand Story Online
Apr 11, 2013 -
Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations.
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Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day
Apr 4, 2013 -
Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns.
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Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement
Mar 21, 2013 -
Social media affords marketers the invaluable ability to connect directly with current and potential customers.
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Advertisers Go Beyond Blogging With Branded Magazines
Mar 14, 2013 -
How will the magazine publishing industry fare now that brands are appropriating its format as their own?
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013
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