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The Real World of Character Marketing and Brand Fan Fiction

Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started. Comments

These 3 Brands Are Doing Twitter Marketing Right

Twitter Money Jul 24, 2014 - A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business. Comments

Interactive Native Ads Deliver the Best of the Web

interactive-shutterstock-132876065 Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital marketing space. Comments

The World Cup’s Gone Mobile

world-cup-mobile Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

How Yahoo Is Boosting Native Advertising’s Rep

Yahoo Jun 26, 2014 - With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers can use as case studies to pitch the ads to agency clients. Comments

Welcome to the Internet of Me

personalization Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom. Comments

The State of Data-Driven Marketing

big-data-action Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

Is Reality Marketing the New Reality for Digital Media?

reality-marketing Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality. Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

How Cross-Channel Marketing Is Making Mediums Relevant

multi-channel-attribution May 22, 2014 - Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

Does the Future of Online Shopping Lie in Social?

e-commerce-keyboard-cart-shopping-online May 8, 2014 - With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Comments

Subservient Chicken and the Secret to Relaunching Popular Campaigns

subservient-chicken May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments

The Social-TV Connection That’s Redefining Content Partnerships Online

social-media-tv Apr 24, 2014 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past. Comments

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

There’s a Robot in My Media Buy

robots Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

Augmented Reality and Ads Unite

rayban-virtualmirror Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

Move Over TV – Brands Are Tuning Into Digital Video Ads

pgafedex-twitteramplify Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about reaching viewers. Comments

A Guide to Ads on Tumblr – What’s New and What’s Next

apple-tumblr Mar 13, 2014 - In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising brands. Comments

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