Marketing News & Expert Advice
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Word of Mouth Media Money Can Buy
A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story.
The Future Is Not Display Ads - It's Display Ads and Branded Content
Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work.
What Brands Can Learn From Bookseller Campaigns
Insights from Internet-based book promotions that we can apply to our own launch campaigns.
5 Ways to Add Value to Your Banner Ads
Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys.
3 Easy Ways to Hype Your Social Site Affiliations
You spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too?
How to Manage Digital and TV Multitasking
While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing?
Facebook Timeline for Brands: A Primer
A crash course in Facebook Timeline designed to deliver major consumer impact.
Twitter's Place in 'The Hunger Games'
Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans.
In-Image Advertising Leaves an Impression
Imagine if an image associated with your site could be sponsored all across the web.
Sports and Shopping Shape Mobile Behavior in 2012
The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond.
Oscar Campaigns Entertain and Inform Online and Off
It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads.
Building on Synergies in Media Partnerships
To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can.
With Streaming Video, Ad Strategies Come Streaming In
The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products.
Brands Take Super Risks With Social Media
Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime.
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