Brand vs. Brand: Social Media Showdowns in World of Marketing

Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

The Year of Online Video: What We Saw and What's Next for Brands

online-video-advertising Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress? Comments

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

snuggle-and-blanket Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales. Comments

Storytelling or Telling Stories? Why Authenticity Rules

open-book Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Comments

Your Mobile-Only Customer Experience Guidebook

shutterstock-234409663-buy-buttons Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. Comments

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

Long Live Long-Form: The Hidden Value of Blogs

Knowledge Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments

3 Back-to-School Marketing Strategies With Merit

shop-back-to-school-shutterstock-303577307 Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

marketing-platform Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments

3 Secrets to Branded Mobile App Engagement

mobile-apps Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

music-image Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

The State of Live Video: Mobile, Global, and More Immersive Than Ever

mobile-video-liveevents Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondel─ôz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

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