Marketing News & Expert Advice
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The New Online Advertising is Rich in Scientific Method
Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Comments
You're Already Working Within the Cloud
Jul 18, 2013 -
Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our world that won't be vanquished.
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Ads vs. Content - What Consumers Don't Know and What This Means for Brands
Jul 11, 2013 -
If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work.
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Is Short the New Marketing Must?
Jul 4, 2013 -
As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly.
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In Spite of Uncertainty, Native Ad Spending Grows
Jun 27, 2013 -
Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny.
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3 Low-Risk Ways to Do Digital Media
Jun 20, 2013 -
Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say.
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Mobile's Slow Transition to Adulthood
Jun 13, 2013 -
Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant.
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One Channel, Many Benefits for Brands on YouTube
Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
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Video and Social - Digital Media's Dynamic Duo
May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared.
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The New Ad Strategy: Be Polite
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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The Best New Ads Tell a Story
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
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The Year of the Web Series Has Arrived
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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Content Curation for Brands - Time to Take a Deeper Dive
Sep 12, 2013 -
Content curation is about adding value, not getting a quick marketing fix.
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Digital Media's Social Summer
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
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To Skip or Not to Skip: The Question of Pre-Roll Ads
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
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Branded Content Loves Email
Aug 22, 2013 -
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
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How Much Is Facebook's News Feed Worth to Advertisers?
Aug 15, 2013 -
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
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Lessons From Shark Week
Aug 8, 2013 -
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
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3 Ways to Boost Video Shares Online
Aug 1, 2013 -
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
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Creating a Meaningful Tumblr Campaign
Jul 25, 2013 -
The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside.
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September 23, 2013
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