Marketing News & Expert Advice
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Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day
Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments
Beyond the Buy - 4 Twitter Ad Essentials
Jan 17, 2013 -
Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself.
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Why Your Brand Needs to Become a Content King
Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
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3 Critical Strategies for Advertising in the New Year
Jan 3, 2013 -
Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.
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Marketing the Mayan Apocalypse
Dec 20, 2012 -
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
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Holiday Marketing Traditions, Old and New
Dec 13, 2012 -
Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.
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Cyber Monday Secrets Revealed
Dec 6, 2012 -
Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday.
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Your 2013 Marketing Goal - Gamification
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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5 Things Auto Brands Can Teach You About Marketing Online
Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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Could This Be the Perfect Banner?
Nov 8, 2012 -
How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience.
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3 Reasons Brands Should Market During Natural Disasters
Nov 1, 2012 -
Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating storm.
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Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement
Mar 21, 2013 -
Social media affords marketers the invaluable ability to connect directly with current and potential customers.
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Advertisers Go Beyond Blogging With Branded Magazines
Mar 14, 2013 -
How will the magazine publishing industry fare now that brands are appropriating its format as their own?
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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How to Win the Oscars (and Your Next Digital Campaign)
Feb 28, 2013 -
Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.
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3 Add-Ons to Enhance Your Online Ads
Feb 21, 2013 -
Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression.
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Brands Heart Valentine's Online
Feb 14, 2013 -
For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day.
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Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways
Feb 7, 2013 -
As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both.
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Scripting Your Ad Series Online
Jan 31, 2013 -
If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series for your consumers.
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Navigating Native Ads?
Jan 24, 2013 -
The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's.
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WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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