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From The Lego Movie, Lessons in Building the Ultimate Branded Content

Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist without them, and yet nothing about the experience reads "ad." Comments

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

houseofcards-tumblr Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House of Cards" and "True Detective." Comments

Twitter Brand Relevance and the Evolution of the Hashtag

twitter-hashtag-cloud Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

3 Viral Video Lessons From Super Bowl Ads

xmen-instagramtrailer Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

An Interactivity Call to Arms

yahoo-cube Jan 16, 2014 - Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation in their campaigns. Comments

Last Year Was About Content, But 2014 Will Be the Year of the Story

doverealbeauty Jan 9, 2014 - It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. Comments

Behind the Scenes: The Value of Extended Content

tw-birdbb-bonus Jan 2, 2014 - In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing strategy. Comments

The Year in New Ad Units Reviewed

npr-newunit Dec 19, 2013 - Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. Comments

Digital Marketing for the Holidays is All About Entertainment

2013-12-11-1459 Dec 12, 2013 - At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter. Comments

Don't Tell Your Brand Story Without Display Ads

tessa-wegert-2 Dec 5, 2013 - Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door. Comments

Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

madeco Nov 27, 2013 - A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple purposes, and play numerous roles. There's room to spare for these persuasive mainstays in modern-day... Comments

Native Advertising in 4 Easy Steps

twconverse-complex Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native. Comments

How Auto Brands Are Driving the Success of Online Films

tessawegertvolvo Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all brands can enjoy the benefits of online video content. Columnist Tessa Wegert explains. Comments

Find Your Brand's Keynote Content

poptarts-skilaunch Nov 7, 2013 - Is a video or a mobile game a better fit for your band? Comments

Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

instagramvideo Oct 31, 2013 - What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out. Comments

Does the Web Get the Best Part of Ad Campaigns?

tessawegertcolehaan-onlinevideos Oct 24, 2013 - As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a hefty investment that can potentially lead to reallocating funds from traditional buys, yet the Web... Comments

The Next Iteration of Native Advertising Will Be Interactive

An interactive iPhone display Oct 17, 2013 - What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

The New Online Advertising is Rich in Scientific Method

life-sciences Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Comments

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