halloween-design

There's Nothing Scary About a Well-Executed Halloween Campaign

Oct 26, 2012 - The scariest thing about Halloween is a campaign that doesn't perform. Comments

Digital Storytelling Done Right

patagoniahoneymoon2 Aug 9, 2012 - The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film. Comments

4 Ways to Build a Winning Digital Contest

winning Aug 2, 2012 - Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Comments

Mobile Marketing - the Time Is Now

Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments

Innovation in Online Promotion - Worth the Risk

Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments

Want to Reach Consumers? Don't Think Where, Think When

Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments

Are Your Brand's Videos on Facebook Yet?

Jul 5, 2012 - Facebook isn't aiming to be the next video site. It's aiming to be everything to everyone. Comments

What Media Buyers Can Learn From Their Peers

Jun 28, 2012 - News you can use about social media, online video, and mobile marketing. Comments

Pinterest and Integrated Content Inspire Summer Campaigns

Jun 21, 2012 - How several creative brands are making use of seasonal pinboards this summer. Comments

How TV Networks Are Working to Improve Your Online Campaigns

Jun 14, 2012 - Whether your marketing campaign includes traditional TV spots or not, cable and network television sites have a lot to offer your brand. Comments

Why You Need Facebook Ads Despite What GM Says

Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments

Enough Already! The Dangers of Overstaying Your Brand

annoyed-woman Oct 18, 2012 - How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Comments

Think Before You Tweet and 3 More Rules of Online Etiquette

net-etiquette Oct 11, 2012 - If you can't tweet something nice, don't tweet anything at all. Comments

When Media Companies Self-Promote

self-promotion Oct 4, 2012 - Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Comments

3 Winning Election-Themed Campaigns

shutterstock-84123826 Sep 27, 2012 - Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events. Comments

Get Prepped for the Holiday Shopping Season

Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments

Content Sponsorships - The Perfect Partnership

Sep 13, 2012 - If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site partnerships that are compatible, prominent, and memorable. Comments

Schooled: The Best of the Fall Campaigns

rlgang Sep 6, 2012 - The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns. Comments

What's Next for Luxury Brands Online?

vogueluxuryonline Aug 30, 2012 - Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling? Comments

What You Need to Know About Viewable Impressions

iab-mmms Aug 23, 2012 - Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that. Comments

Ad Clutter Rises - 5 Ways to Fight It

rising-stars-units Aug 16, 2012 - While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out? Comments

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