Marketing News & Expert Advice
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There's Nothing Scary About a Well-Executed Halloween Campaign
Oct 26, 2012 - The scariest thing about Halloween is a campaign that doesn't perform. Comments
Digital Storytelling Done Right
Aug 9, 2012 -
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
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4 Ways to Build a Winning Digital Contest
Aug 2, 2012 -
Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign.
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Mobile Marketing - the Time Is Now
Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments
Innovation in Online Promotion - Worth the Risk
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
Want to Reach Consumers? Don't Think Where, Think When
Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments
Are Your Brand's Videos on Facebook Yet?
Jul 5, 2012 - Facebook isn't aiming to be the next video site. It's aiming to be everything to everyone. Comments
What Media Buyers Can Learn From Their Peers
Jun 28, 2012 - News you can use about social media, online video, and mobile marketing. Comments
Pinterest and Integrated Content Inspire Summer Campaigns
Jun 21, 2012 - How several creative brands are making use of seasonal pinboards this summer. Comments
How TV Networks Are Working to Improve Your Online Campaigns
Jun 14, 2012 - Whether your marketing campaign includes traditional TV spots or not, cable and network television sites have a lot to offer your brand. Comments
Why You Need Facebook Ads Despite What GM Says
Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments
Enough Already! The Dangers of Overstaying Your Brand
Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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Think Before You Tweet and 3 More Rules of Online Etiquette
Oct 11, 2012 -
If you can't tweet something nice, don't tweet anything at all.
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When Media Companies Self-Promote
Oct 4, 2012 -
Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion.
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3 Winning Election-Themed Campaigns
Sep 27, 2012 -
Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events.
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Get Prepped for the Holiday Shopping Season
Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments
Content Sponsorships - The Perfect Partnership
Sep 13, 2012 - If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site partnerships that are compatible, prominent, and memorable. Comments
Schooled: The Best of the Fall Campaigns
Sep 6, 2012 -
The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns.
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What's Next for Luxury Brands Online?
Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
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What You Need to Know About Viewable Impressions
Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
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Ad Clutter Rises - 5 Ways to Fight It
Aug 16, 2012 -
While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out?
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