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Behind the Scenes: The Value of Extended Content

Jan 2, 2014 - In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing strategy. Comments

The Year in New Ad Units Reviewed

npr-newunit Dec 19, 2013 - Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. Comments

Digital Marketing for the Holidays is All About Entertainment

2013-12-11-1459 Dec 12, 2013 - At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter. Comments

Don't Tell Your Brand Story Without Display Ads

tessa-wegert-2 Dec 5, 2013 - Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door. Comments

Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

madeco Nov 27, 2013 - A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple purposes, and play numerous roles. There's room to spare for these persuasive mainstays in modern-day... Comments

Native Advertising in 4 Easy Steps

twconverse-complex Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native. Comments

How Auto Brands Are Driving the Success of Online Films

tessawegertvolvo Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all brands can enjoy the benefits of online video content. Columnist Tessa Wegert explains. Comments

Find Your Brand's Keynote Content

poptarts-skilaunch Nov 7, 2013 - Is a video or a mobile game a better fit for your band? Comments

Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

instagramvideo Oct 31, 2013 - What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out. Comments

Does the Web Get the Best Part of Ad Campaigns?

tessawegertcolehaan-onlinevideos Oct 24, 2013 - As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a hefty investment that can potentially lead to reallocating funds from traditional buys, yet the Web... Comments

The Next Iteration of Native Advertising Will Be Interactive

An interactive iPhone display Oct 17, 2013 - What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

The New Online Advertising is Rich in Scientific Method

life-sciences Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Comments

The Year of the Web Series Has Arrived

padmaspicks-cigna Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

Content Curation for Brands - Time to Take a Deeper Dive

storifypeople Sep 12, 2013 - Content curation is about adding value, not getting a quick marketing fix. Comments

Digital Media's Social Summer

kors-instagram Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns. Comments

To Skip or Not to Skip: The Question of Pre-Roll Ads

mobile-video Aug 29, 2013 - If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Comments

Branded Content Loves Email

capitol-couture Aug 22, 2013 - There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Comments

How Much Is Facebook's News Feed Worth to Advertisers?

facebook-homepage Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly. Comments

Lessons From Shark Week

shark-week-site Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

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