10 Rich Media Do's and Don'ts

May 31, 2012 - How to keep your web-based rich media ads on the right track. Comments

In-Image Advertising Leaves an Impression

Mar 15, 2012 - Imagine if an image associated with your site could be sponsored all across the web. Comments

Sports and Shopping Shape Mobile Behavior in 2012

Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments

Oscar Campaigns Entertain and Inform Online and Off

Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments

Building on Synergies in Media Partnerships

Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments

With Streaming Video, Ad Strategies Come Streaming In

Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments

Brands Take Super Risks With Social Media

Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments

The Mobile Female

Feb 2, 2012 - Women use smartphones differently from men. Here's what that means for marketers. Comments

The Mobile Male

Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments

Creepy Creative - Does It Work?

Jan 19, 2012 - Non-profit and public service programs often have to work hard to generate enthusiasm - so sometimes they have to get a little weird. Comments

The More Media Buying Changes, the More It Stays the Same

Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments

5 Ways to Target U.S. Hispanics Online

May 24, 2012 - How does a brand go about broaching a relationship with this coveted audience? Comments

New Old Spice-Inspired Brand Personas Heat Up Viral Video

May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments

Word of Mouth Media Money Can Buy

May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments

The Future Is Not Display Ads - It's Display Ads and Branded Content

May 3, 2012 - Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work. Comments

What Brands Can Learn From Bookseller Campaigns

Apr 26, 2012 - Insights from Internet-based book promotions that we can apply to our own launch campaigns. Comments

5 Ways to Add Value to Your Banner Ads

Apr 19, 2012 - Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys. Comments

3 Easy Ways to Hype Your Social Site Affiliations

Apr 12, 2012 - You spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too? Comments

How to Manage Digital and TV Multitasking

Apr 5, 2012 - While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Comments

Facebook Timeline for Brands: A Primer

Mar 29, 2012 - A crash course in Facebook Timeline designed to deliver major consumer impact. Comments

Twitter's Place in 'The Hunger Games'

Mar 22, 2012 - Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans. Comments

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