Mobile Acquisitions and Ads to Shape the Future of Social Media

Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

Social Site Check-In: Which Network Should You Buy Into This Year?

Social Media Sharing Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

3 Tips for Tapping Social Influencers

Social Media Sharing Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

10 Digital Marketing Trends for 2015

2015-balloons Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

3 Ways Brands Are Using Online Video for Holiday Campaigns

online-video-1 Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

Mobile Holiday Shopping by the Numbers

mobile-holidays Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Is Ello a No-No for Brands?

ello-logo Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

social-data-understand Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

It’s Time for Brands to Capitalize on News Consumption Trends

digital-news-content-shutterstock-117984556 Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

3 Brands, 3 Social Media Strategies for Halloween

A Jack o'lantern Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies. Comments

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

Brand Magazines Can Create Content Marketing Kings

magazines Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

Native Ad Transparency – Are We Clear?

yahoomovies-ge Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter? Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents. Comments

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