Marketing News & Expert Advice
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10 Rich Media Do's and Don'ts
May 31, 2012 - How to keep your web-based rich media ads on the right track. Comments
In-Image Advertising Leaves an Impression
Mar 15, 2012 - Imagine if an image associated with your site could be sponsored all across the web. Comments
Sports and Shopping Shape Mobile Behavior in 2012
Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments
Oscar Campaigns Entertain and Inform Online and Off
Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments
Building on Synergies in Media Partnerships
Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments
With Streaming Video, Ad Strategies Come Streaming In
Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments
Brands Take Super Risks With Social Media
Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments
The Mobile Female
Feb 2, 2012 - Women use smartphones differently from men. Here's what that means for marketers. Comments
The Mobile Male
Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments
Creepy Creative - Does It Work?
Jan 19, 2012 - Non-profit and public service programs often have to work hard to generate enthusiasm - so sometimes they have to get a little weird. Comments
The More Media Buying Changes, the More It Stays the Same
Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments
5 Ways to Target U.S. Hispanics Online
May 24, 2012 - How does a brand go about broaching a relationship with this coveted audience? Comments
New Old Spice-Inspired Brand Personas Heat Up Viral Video
May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments
Word of Mouth Media Money Can Buy
May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments
The Future Is Not Display Ads - It's Display Ads and Branded Content
May 3, 2012 - Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work. Comments
What Brands Can Learn From Bookseller Campaigns
Apr 26, 2012 - Insights from Internet-based book promotions that we can apply to our own launch campaigns. Comments
5 Ways to Add Value to Your Banner Ads
Apr 19, 2012 - Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys. Comments
3 Easy Ways to Hype Your Social Site Affiliations
Apr 12, 2012 - You spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too? Comments
How to Manage Digital and TV Multitasking
Apr 5, 2012 - While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Comments
Facebook Timeline for Brands: A Primer
Mar 29, 2012 - A crash course in Facebook Timeline designed to deliver major consumer impact. Comments
Twitter's Place in 'The Hunger Games'
Mar 22, 2012 - Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans. Comments
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