Marketing News & Expert Advice
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Innovation in Online Promotion - Worth the Risk
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
The Future Is Not Display Ads - It's Display Ads and Branded Content
May 3, 2012 - Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work. Comments
What Brands Can Learn From Bookseller Campaigns
Apr 26, 2012 - Insights from Internet-based book promotions that we can apply to our own launch campaigns. Comments
5 Ways to Add Value to Your Banner Ads
Apr 19, 2012 - Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys. Comments
3 Easy Ways to Hype Your Social Site Affiliations
Apr 12, 2012 - You spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too? Comments
How to Manage Digital and TV Multitasking
Apr 5, 2012 - While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Comments
Facebook Timeline for Brands: A Primer
Mar 29, 2012 - A crash course in Facebook Timeline designed to deliver major consumer impact. Comments
Twitter's Place in 'The Hunger Games'
Mar 22, 2012 - Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans. Comments
In-Image Advertising Leaves an Impression
Mar 15, 2012 - Imagine if an image associated with your site could be sponsored all across the web. Comments
Sports and Shopping Shape Mobile Behavior in 2012
Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments
Oscar Campaigns Entertain and Inform Online and Off
Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments
Want to Reach Consumers? Don't Think Where, Think When
Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments
Are Your Brand's Videos on Facebook Yet?
Jul 5, 2012 - Facebook isn't aiming to be the next video site. It's aiming to be everything to everyone. Comments
What Media Buyers Can Learn From Their Peers
Jun 28, 2012 - News you can use about social media, online video, and mobile marketing. Comments
Pinterest and Integrated Content Inspire Summer Campaigns
Jun 21, 2012 - How several creative brands are making use of seasonal pinboards this summer. Comments
How TV Networks Are Working to Improve Your Online Campaigns
Jun 14, 2012 - Whether your marketing campaign includes traditional TV spots or not, cable and network television sites have a lot to offer your brand. Comments
Why You Need Facebook Ads Despite What GM Says
Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments
10 Rich Media Do's and Don'ts
May 31, 2012 - How to keep your web-based rich media ads on the right track. Comments
5 Ways to Target U.S. Hispanics Online
May 24, 2012 - How does a brand go about broaching a relationship with this coveted audience? Comments
New Old Spice-Inspired Brand Personas Heat Up Viral Video
May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments
Word of Mouth Media Money Can Buy
May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments
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