Marketing News & Expert Advice
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Cyber Monday Secrets Revealed
Dec 6, 2012 - Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday. Comments
Content Sponsorships - The Perfect Partnership
Sep 13, 2012 - If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site partnerships that are compatible, prominent, and memorable. Comments
Schooled: The Best of the Fall Campaigns
Sep 6, 2012 -
The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns.
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What's Next for Luxury Brands Online?
Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
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What You Need to Know About Viewable Impressions
Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
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Ad Clutter Rises - 5 Ways to Fight It
Aug 16, 2012 -
While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out?
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Digital Storytelling Done Right
Aug 9, 2012 -
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
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4 Ways to Build a Winning Digital Contest
Aug 2, 2012 -
Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign.
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Mobile Marketing - the Time Is Now
Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments
Innovation in Online Promotion - Worth the Risk
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
Want to Reach Consumers? Don't Think Where, Think When
Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments
Your 2013 Marketing Goal - Gamification
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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5 Things Auto Brands Can Teach You About Marketing Online
Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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Could This Be the Perfect Banner?
Nov 8, 2012 -
How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience.
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3 Reasons Brands Should Market During Natural Disasters
Nov 1, 2012 -
Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating storm.
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There's Nothing Scary About a Well-Executed Halloween Campaign
Oct 26, 2012 -
The scariest thing about Halloween is a campaign that doesn't perform.
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Enough Already! The Dangers of Overstaying Your Brand
Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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Think Before You Tweet and 3 More Rules of Online Etiquette
Oct 11, 2012 -
If you can't tweet something nice, don't tweet anything at all.
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When Media Companies Self-Promote
Oct 4, 2012 -
Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion.
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3 Winning Election-Themed Campaigns
Sep 27, 2012 -
Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events.
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Get Prepped for the Holiday Shopping Season
Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments
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