Dec 6, 2012 - Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday. Comments
Sep 13, 2012 - If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site partnerships that are compatible, prominent, and memorable. Comments
Sep 6, 2012 -
The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns.
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Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
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Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
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Aug 16, 2012 -
While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out?
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Aug 9, 2012 -
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
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Aug 2, 2012 -
Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign.
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Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments
Nov 29, 2012 -
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
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Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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Nov 8, 2012 -
How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience.
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Nov 1, 2012 -
Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating storm.
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Oct 26, 2012 -
The scariest thing about Halloween is a campaign that doesn't perform.
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Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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Oct 11, 2012 -
If you can't tweet something nice, don't tweet anything at all.
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Oct 4, 2012 -
Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion.
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Sep 27, 2012 -
Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events.
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Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments
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