Marketing News & Expert Advice
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Building on Synergies in Media Partnerships
Feb 23, 2012 - To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Comments
5 Ways to Boost Your Media Buy With a Holiday Theme
Dec 8, 2011 - Adopt a marketing strategy that incorporates the holidays into this month's media buys. Comments
Cyber Monday Lessons for Retailers
Dec 1, 2011 - Consumers aren't just expecting great deals this holiday season; they're expecting a great shopping experience. And retailers had better deliver. Comments
Made to Order - Web-Only Content That Makes for a Great Buy
Nov 17, 2011 - Exclusive content placements on your site create additional channels through which to connect with consumers. Comments
5 Google Paid Search Products You Need to Know
Nov 10, 2011 - Google is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look. Comments
Top 3 Considerations for Your Holiday Mobile Campaign
Nov 3, 2011 - More consumers are planning on doing their holiday shopping on mobile devices this year. Are you taking full advantage of this opportunity? Comments
Back From the Dead - 3 Units You Thought Were Goners
Oct 27, 2011 - As media buyers, we must watch our backs and look out for those things lurking that could negatively impact our campaigns. Comments
Fact or Facebook?
Oct 20, 2011 - Forced to compete with countless mediums for attention, brand marketers are increasingly turning to the unusual approach of creating Facebook pages for fictional characters. Comments
Is the Click Dead or Just Misunderstood?
Oct 13, 2011 - Or is it that we need to realize it has evolved, and evolve our thinking right along with it? Comments
Lessons in Reality TV Product Placement
Oct 6, 2011 - Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Comments
Want to Know if Your Branding Campaign's a Success? Just Ask
Sep 29, 2011 - Customers will tell you everything you want to know about the way in which you're advertising to them and what kind of response it incites. Comments
With Streaming Video, Ad Strategies Come Streaming In
Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments
Brands Take Super Risks With Social Media
Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments
The Mobile Female
Feb 2, 2012 - Women use smartphones differently from men. Here's what that means for marketers. Comments
The Mobile Male
Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments
Creepy Creative - Does It Work?
Jan 19, 2012 - Non-profit and public service programs often have to work hard to generate enthusiasm - so sometimes they have to get a little weird. Comments
The More Media Buying Changes, the More It Stays the Same
Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments
Memorable Campaigns of 2011
Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments
5 Innovative Buys You Might Have Missed
Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments
5 Must-Haves for Your 2012 Campaigns
Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments
The Cross-Media Key to Reaching Women Online Is Trust
Dec 15, 2011 - We need to come up with creative new ways to market to women that bridge the gap between online and offline mediums. Comments
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