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Video and Social - Digital Media's Dynamic Duo

May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared. Comments

The New Ad Strategy: Be Polite

huff-post-cisco May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite. Comments

The Best New Ads Tell a Story

wonder-oreo May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Marketing in 2013 - Ads Are Only the Beginning

pepsi-wheel-of-levy May 2, 2013 - If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

Buying Into Blogs

hershey-s-s-mores Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers. Comments

The What and How of Telling a Brand Story Online

artist-stories Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

scope-bacon Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

Digital Advertising Is Now Viewer's Choice

jaguar-video Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

youtube-got-a-minute Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

Advertisers Go Beyond Blogging With Branded Magazines

adrenalist Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

How to Win the Oscars (and Your Next Digital Campaign)

samsung-tim-burton Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

3 Add-Ons to Enhance Your Online Ads

thor-media-playlist Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression. Comments

Brands Heart Valentine's Online

whose-heart-do-you-love Feb 14, 2013 - For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day. Comments

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

subway-super-bowl Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both. Comments

Scripting Your Ad Series Online

green-housewives Jan 31, 2013 - If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series for your consumers. Comments

Navigating Native Ads?

the-atlantic Jan 24, 2013 - The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Comments

Beyond the Buy - 4 Twitter Ad Essentials

twitter-ap Jan 17, 2013 - Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Comments

Why Your Brand Needs to Become a Content King

coca-cola-polar-bears Jan 10, 2013 - Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Comments

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