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Ads vs. Content - What Consumers Don't Know and What This Means for Brands

Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work. Comments

Is Short the New Marketing Must?

burberry-instagramimage Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly. Comments

In Spite of Uncertainty, Native Ad Spending Grows

yahoo-stream Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

3 Low-Risk Ways to Do Digital Media

better-with-mms Jun 20, 2013 - Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say. Comments

Mobile's Slow Transition to Adulthood

video-blog Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments

One Channel, Many Benefits for Brands on YouTube

youtube-one-channel Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

Video and Social - Digital Media's Dynamic Duo

heineken-teens May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared. Comments

The New Ad Strategy: Be Polite

huff-post-cisco May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite. Comments

The Best New Ads Tell a Story

wonder-oreo May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Marketing in 2013 - Ads Are Only the Beginning

pepsi-wheel-of-levy May 2, 2013 - If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

Buying Into Blogs

hershey-s-s-mores Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers. Comments

The What and How of Telling a Brand Story Online

artist-stories Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

scope-bacon Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

Digital Advertising Is Now Viewer's Choice

jaguar-video Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

youtube-got-a-minute Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

Advertisers Go Beyond Blogging With Branded Magazines

adrenalist Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

How to Win the Oscars (and Your Next Digital Campaign)

samsung-tim-burton Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

3 Add-Ons to Enhance Your Online Ads

thor-media-playlist Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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