Beating Corruption Online

Apr 22, 2009 - Click fraud is at an all-time high. Three tips for spotting it in your ads. Comments

The Behavioral Targeting Stimulus Plan

Mar 25, 2009 - The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Comments

Six Tips to Get the Most From Vendor and Agency Meetings

Feb 25, 2009 - A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Comments

To Meet, or Not to Meet: That Is the Question

Jan 28, 2009 - An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Comments

How Fear-Based Marketing Can Be Effective

Dec 31, 2008 - There are ways to use innate human fear to empower consumers and allow them to be in control. Comments

Neuromarketing: Why Fear Sells, Sex Doesn't

Dec 3, 2008 - A new book explores how marketers can make the most of our natural instincts. Comments

As You Type It: Shakespeare & Co.

Nov 5, 2008 - All the world's a data chip. And all the men and women merely players. Comments

Socializing With Media6Degrees: How Targeting Fits In

Oct 8, 2008 - The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Comments

Socializing With Media6Degrees: Social Behavioral Data

Sep 10, 2008 - Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Comments

It's Not You, It's Me

Aug 13, 2008 - How behavioral targeting has failed at the information game. Comments

iEverywhere: Behavioral Targeting on the Go

Jul 16, 2008 - For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Comments

It's Greek to Me: Behavioral Targeting the Ancient Way

Jul 2, 2008 - Marketers should avoid sending cryptic or overly specific messages to customers. Comments

Five Ways to Avoid Misinterpreting Consumer Behavior

Jun 18, 2008 - A major life event offers insights into how to provide a better foundation for building a behavioral plan. Comments

Catching Up With Industry Veteran Gary Savoy, Part 2

May 21, 2008 - Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series. Comments

Catching Up With Industry Veteran Gary Savoy, Part 1

Apr 23, 2008 - Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part series. Comments

Social Networking Meets Behavioral Targeting

Mar 26, 2008 - Social networks play a key role in society these days. What does this mean for behavioral targeting? Comments

The Downfall of Targeting

Feb 27, 2008 - An infiltration of dollars into the Internet has hurt the targeting cause. Comments

Great Expectations in Behavioral Targeting

Jan 30, 2008 - Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Comments

How the Cookie Stole Christmas

Jan 2, 2008 - Examples of how behavioral targeting gives digital marketing a bad rap. Comments

It's Not Personal, Unless We Call You

Dec 5, 2007 - Privacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Comments

Chatting With Behavioral Targeting's Darlings, Part 2

Nov 7, 2007 - Tacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Comments

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