Marketing News & Expert Advice
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Selling Behavioral Targeting: A Planner's Perspective
Jan 31, 2007 - How to effectively sell behavioral targeting. Comments
Behavioral Problems
Mar 29, 2006 - Is behavioral targeting too time-consuming? Comments
Creative Behavior
Mar 1, 2006 - Solid behavioral campaigns begin as collaboration between media and creative. Comments
Welcome Back for Good Behavior
Feb 1, 2006 - Behavioral targeting isn't limited to the publisher's network; it can work well on the advertiser's site, too. Enter behavioral remarketing. Comments
Behavioral Targeting 2006: The Future Is Here
Jan 4, 2006 - Educating agencies and their clients is key to behavioral targeting's success. Comments
Tying the Knot With Behavioral Targeting
Dec 7, 2005 - Behavioral targeting from the consumer's perspective -- and what marketers can learn from it. Comments
Behavioral Targeting to Fuel Automotive Campaigns
Nov 9, 2005 - In 2006, behavioral targeting will play a stronger role in automotive planning. Comments
Yahoo! Revamps Broadcast Site to Hook Advertisers
Apr 23, 2001 - Yahoo! feels the new site, loaded with extra streaming and audioofferings, will attract legions of viewers, and advertisers along the way. Comments
A Whole New World: Behavioral Targeting 2007
Jan 3, 2007 - What we've learned, and where we're going. Comments
Behavioral Targeting Drives Automotive
Dec 6, 2006 - Lack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Comments
Microsoft Hops on the Behavioral-Targeting Bandwagon
Nov 8, 2006 - Microsoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Comments
Search and Behavioral Targeting: The Coming Storm
Oct 11, 2006 - There's a lot more to search and behavioral targeting than you might think. Comments
Should I Stay or Should I Go?
Sep 13, 2006 - When do you sever ties with your behavioral-targeted plan? Comments
Behavioral Targeting in a Sponsored-Link World
Aug 16, 2006 - A one on one with Seevast's COO about the company's sponsored-link ad program. Comments
Yahoo's New Behavior
Jul 19, 2006 - Still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Comments
Behavioral Targeting's Different Flavors
Jun 21, 2006 - The two different types of behavioral targeting: which to use, based on campaign objectives. Comments
Behavioral Targeting in the International Realm, Part 2
May 24, 2006 - What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Comments
Behavioral Targeting in the International Realm, Part 1
Apr 26, 2006 - What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Comments
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