Chatting With Behavioral Targeting's Darlings, Part 1

Oct 10, 2007 - Revenue Science VP Marla Schimke discusses trends, offers predictions for behavioral. Last in a series. Comments

It's Greek to Me: Behavioral Targeting the Ancient Way

Sep 12, 2007 - Marketers should avoid sending cryptic or overly specific messages to customers. Comments

Dazed and Confused Targeting

Aug 15, 2007 - Is your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Comments

Engage Brand Advocates Through Behavioral Targeting

Jul 18, 2007 - Don't underestimate the power of brand advocates' endorsements. Comments

Behavioral Targeting Gets Smart

Jun 20, 2007 - A Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Comments

Who's Afraid of Behavioral Targeting?

May 23, 2007 - How to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. Comments

How to Lose Friends and Not Influence People

Apr 25, 2007 - What do normal people think of behavioral targeting? Do they even know it exists? Comments

The 'It' Couple: Behavioral Targeting and Video, Part 2

Mar 28, 2007 - Is there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Comments

The 'It' Couple: Behavioral Targeting and Video, Part 1

Feb 28, 2007 - Is there a role for behavioral targeting in midst of the online video revolution? Part one of a series. Comments

Selling Behavioral Targeting: A Planner's Perspective

Jan 31, 2007 - How to effectively sell behavioral targeting. Comments

A Whole New World: Behavioral Targeting 2007

Jan 3, 2007 - What we've learned, and where we're going. Comments

Behavioral Targeting Drives Automotive

Dec 6, 2006 - Lack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Comments

Microsoft Hops on the Behavioral-Targeting Bandwagon

Nov 8, 2006 - Microsoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Comments

Search and Behavioral Targeting: The Coming Storm

Oct 11, 2006 - There's a lot more to search and behavioral targeting than you might think. Comments

Should I Stay or Should I Go?

Sep 13, 2006 - When do you sever ties with your behavioral-targeted plan? Comments

Behavioral Targeting in a Sponsored-Link World

Aug 16, 2006 - A one on one with Seevast's COO about the company's sponsored-link ad program. Comments

Yahoo's New Behavior

Jul 19, 2006 - Still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Comments

Behavioral Targeting's Different Flavors

Jun 21, 2006 - The two different types of behavioral targeting: which to use, based on campaign objectives. Comments

Behavioral Targeting in the International Realm, Part 2

May 24, 2006 - What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Comments

Behavioral Targeting in the International Realm, Part 1

Apr 26, 2006 - What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Comments

Behavioral Problems

Mar 29, 2006 - Is behavioral targeting too time-consuming? Comments

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