customers

Driving Customer Innovation: It's the Small Things That Count

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

Got Community?

community-circle Jan 23, 2013 - As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization, and you need a community-infused nucleus. Comments

Your Bucket List for 2013

bucket-list Jan 2, 2013 - The first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year. Comments

Build Your Social Chops: How to Get Smart in 2013

social-media-passion-asia Dec 12, 2012 - Social collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you'll be doing yourself a favor. Comments

Social Media Marketing at 200 MPH

race-car Nov 21, 2012 - Follow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint. Comments

Why Support Communities Work

community Oct 31, 2012 - Vibrant online communities, built to tap the passions, lifestyles, and causes that we all organize around, naturally restore the social component of business. Comments

Life on the Road: The Importance of Customer Care

on-the-road Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments

Social Media: From a Point of Presence to a Point of Business

Sep 19, 2012 - As you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you responding to the questions they've asked on your Facebook page? Comments

Facebook, Twitter, and CRM: Achieve Escape Velocity

Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments

Social Response: It's About More Than Sentiment

Aug 8, 2012 - When you build your response program understand that positive sentiment isn't an end-goal: it's a byproduct of your ability to delight customers while maintaining a healthy business. Comments

Twitter and Customer Care: Examples of Style

Jul 18, 2012 - How TechSmith, Time Warner Cable, and US Airways are using Twitter to show customers how and when they can expect to reach them. Comments

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Support Forums: The Core of Customer Care

Jun 6, 2012 - Built around the needs of your customers, support forums can be the ultimate anchor point for your social marketing program. Comments

Don't Advertise, Just Deliver

May 16, 2012 - Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Comments

Social Customer Care and WOM Marketing: A Match Made on the Web

Apr 25, 2012 - In a medium where anyone can say anything, how is a brand supposed to manage its image? Comments

Social Media and Customer Care: Scale Up or Go Home

Apr 4, 2012 - If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "what's next." Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

Getting Social Right

Dec 21, 2011 - Imagine a world where real-time, relevant posts were answered promptly. What kind of world would that be? Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs