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Customer (Dis)Service and the New Marketing

Dave Evans  |  Social Media

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

Dave Evans  |  Social Media

Customer Service Needs Brand Training Too

May 25, 2011 - Symantec's customer care team provides solid support, but misses an opportunity to fulfill a brand promise. Comments

Dave Evans  |  Social Media

Your Social Media Road Map: 3 Steps to Success

May 4, 2011 - How to develop a social technology plan that serves customers and your business. Comments

Dave Evans  |  Social Media

Tuning Your Content: Social Media for Content Publishers

Apr 27, 2011 - As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation. Comments

Dave Evans  |  Social Media

Social Media Marketing: Build Your Chops

Apr 13, 2011 - How do you stay current in social media and develop the skills you know you need and keep them up-to-date? Comments

Dave Evans  |  Social Media

Social CRM: Customer Service for the Next Generation

Mar 23, 2011 - Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Comments

Dave Evans  |  Social Media

Brands That Listen

Feb 9, 2011 - What can you learn if you listen to your customers? Consider these examples. Comments

Dave Evans  |  Social Media

Social Media, Business, and the Exchange of Value

Jan 19, 2011 - The social Web has become the backbone of the value exchange, driving recovering segments of the market. Comments

Dave Evans  |  Social Media

Social Business - 3 Themes and 1 Item for Your To-Do List

Dec 29, 2010 - A look back and a look ahead on social marketing trends affecting business. Comments

Dave Evans  |  Social Media

The Semantic Web: Not a Moment Too Soon

Dec 8, 2010 - The social Web is under attack – by disturbing marketing practices. Comments

Dave Evans  |  Social Media

Connecting the Social Web and Your Business

Nov 17, 2010 - Tapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Comments

Dave Evans  |  Social Media

Getting Social Right

Dec 21, 2011 - Imagine a world where real-time, relevant posts were answered promptly. What kind of world would that be? Comments

Dave Evans  |  Social Media

The Case for Dropping 'Social'

Nov 30, 2011 - In marketing, your ability to interrupt has been replaced by your opportunity to participate. Comments

Dave Evans  |  Social Media

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Dave Evans  |  Social Media

Social Media for HR: Building Talent Communities

Oct 19, 2011 - How to create the opportunity for high-value job candidates to raise their hands and request more information based on conversational exposure. Comments

Dave Evans  |  Social Media

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Dave Evans  |  Social Media

What 2 Billion Smartphones Mean for Customer Service

Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments

Dave Evans  |  Social Media

Customer Service Excellence Drives Marketing Results

Aug 17, 2011 - Four real-life examples of how specific actions in customer care can drive customer loyalty and preference higher. Comments

Dave Evans  |  Social Media

Social Media Beyond Marketing

Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments

Dave Evans  |  Social Media

Move Beyond Listening and Build an Engagement Platform

Jul 6, 2011 - Listening to your customers is the easy part. You'll need to take these next steps to connect with them. Comments

Dave Evans  |  Social Media

Making the Case for Real ROI in Social Marketing

Jun 15, 2011 - Using "engagement" to calculate ROI is like using an oven mitt to take the temperature. Consider these alternative approaches. Comments

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