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Don't Advertise, Just Deliver

Dave Evans  |  Social Media

May 16, 2012 - Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Comments

Dave Evans  |  Social Media

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Dave Evans  |  Social Media

What 2 Billion Smartphones Mean for Customer Service

Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments

Dave Evans  |  Social Media

Customer Service Excellence Drives Marketing Results

Aug 17, 2011 - Four real-life examples of how specific actions in customer care can drive customer loyalty and preference higher. Comments

Dave Evans  |  Social Media

Social Media Beyond Marketing

Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments

Dave Evans  |  Social Media

Move Beyond Listening and Build an Engagement Platform

Jul 6, 2011 - Listening to your customers is the easy part. You'll need to take these next steps to connect with them. Comments

Dave Evans  |  Social Media

Making the Case for Real ROI in Social Marketing

Jun 15, 2011 - Using "engagement" to calculate ROI is like using an oven mitt to take the temperature. Consider these alternative approaches. Comments

Dave Evans  |  Social Media

Customer Service Needs Brand Training Too

May 25, 2011 - Symantec's customer care team provides solid support, but misses an opportunity to fulfill a brand promise. Comments

Dave Evans  |  Social Media

Your Social Media Road Map: 3 Steps to Success

May 4, 2011 - How to develop a social technology plan that serves customers and your business. Comments

Dave Evans  |  Social Media

Tuning Your Content: Social Media for Content Publishers

Apr 27, 2011 - As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation. Comments

Dave Evans  |  Social Media

Social Media Marketing: Build Your Chops

Apr 13, 2011 - How do you stay current in social media and develop the skills you know you need and keep them up-to-date? Comments

Dave Evans  |  Social Media

Social Customer Care and WOM Marketing: A Match Made on the Web

Apr 25, 2012 - In a medium where anyone can say anything, how is a brand supposed to manage its image? Comments

Dave Evans  |  Social Media

Social Media and Customer Care: Scale Up or Go Home

Apr 4, 2012 - If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "what's next." Comments

Dave Evans  |  Social Media

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

Dave Evans  |  Social Media

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

Dave Evans  |  Social Media

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Dave Evans  |  Social Media

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

Dave Evans  |  Social Media

Getting Social Right

Dec 21, 2011 - Imagine a world where real-time, relevant posts were answered promptly. What kind of world would that be? Comments

Dave Evans  |  Social Media

The Case for Dropping 'Social'

Nov 30, 2011 - In marketing, your ability to interrupt has been replaced by your opportunity to participate. Comments

Dave Evans  |  Social Media

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Dave Evans  |  Social Media

Social Media for HR: Building Talent Communities

Oct 19, 2011 - How to create the opportunity for high-value job candidates to raise their hands and request more information based on conversational exposure. Comments

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