Connecting the Social Web and Your Business

Nov 17, 2010 - Tapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Comments

The Next Generation of Business Engagement

Oct 27, 2010 - What can you do in social media that you cannot do in other media? That's the new challenge. Comments

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Listening Is a Skill Well Learned

Sep 15, 2010 - Four personal examples of companies that listened to their customers and ones that didn't – and how that affected the relationship. Comments

Social Media Is Not Free: Here's Why

Aug 25, 2010 - Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Comments

Small Business Gets Social

Aug 4, 2010 - Some small companies that are proving they can hold their own in the social media marketing world. Comments

Social Objects and CPG Marketing

Jul 14, 2010 - Place the interests of your customers and stakeholders at the center of the conversation. Comments

Can Social Media Lead Sustainability?

Jun 23, 2010 - Social media can help consumers do more with less. Is your brand prepared? Comments

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

Social Media for Business (to Business)

May 12, 2010 - B2B companies are using social technologies in innovative and business-building ways. Consider these examples. Comments

Social Media Analytics Powers the Whole Organization

Apr 21, 2010 - What is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Comments

Social Media: Your Customer Wants You!

Mar 31, 2010 - Your job as a marketer extends across the entire organization. Consider these examples. Comments

Social CRM: Do Your Homework

Mar 10, 2010 - What does "social CRM" really mean and what can it offer you? Here are some ways to use it to your advantage. Comments

How to Encourage Social Engagement

Feb 17, 2010 - Respect your audience and get involved in the activities that they enjoy. These companies did. Comments

Geo-Location Services Get Social

Jan 27, 2010 - If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program. Comments

2010 and Web 3.0: The Year of the Social Business

Jan 6, 2010 - As the social Web continues to impact the business world, it's time to reconsider business design. Comments

Avoiding Collisions on the Social Web

Dec 23, 2009 - Lessons from MSN China, HÄagen-Dazs, Costco, and American Express. Comments

Interactive Application vs. Social Campaign

Dec 9, 2009 - What makes an application "social," and why you should care. Comments

Social Business: Creating a Foundation for Growth

Nov 25, 2009 - Three realistic tips to help optimize your social media program. Comments

Media and Publishing: New Social Tools Worth Noting

Nov 11, 2009 - What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Comments

Social Media Is Tailor-Made for SMBs

Oct 28, 2009 - How three small to medium-sized businesses tapped social networks to connect with customers. Comments

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