Five Items for Your New Year's To-Do List

Dec 31, 2008 - Consider taking these steps to make your online marketing initiatives shine in 2009. Comments

How to Boost Your Online Presence

Sep 10, 2008 - Four techniques and 13 tools for adding a social element to an e-marketing strategy. Comments

Podcasting: Get Your Message Heard

Aug 27, 2008 - Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool. Comments

Listen (If You Wanna Know a Secret)

Aug 13, 2008 - It's becoming hazardous to ignore the social Web. Here's why. Comments

Four Tips to Put the Social Feedback Cycle to Work

Jul 30, 2008 - How to link e-marketing programs to a company's internal disciplines, including human resources, operations, and product development. Comments

The Offline Connection to Online Marketing

Jul 16, 2008 - As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Comments

Failing as a Brand Strategy

Jul 2, 2008 - What e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Comments

Social Media: Business Objectives and Metrics

Jun 18, 2008 - What to consider when you tie your social media strategy to technology and how to measure its success. Comments

Putting Social Commerce to Work

Jun 4, 2008 - How marketers can put the customer's voice from word-of-mouth conversations to work. Comments

Marketing Pushback Hitting the Social Networks

May 21, 2008 - Four tips on how marketers can avoid treating the social Web as another forum for interruption. Comments

Thinking About the Social Web? Do Something!

May 7, 2008 - Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you. Comments

Hello, My Friend

Dec 24, 2008 - The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Comments

Social Conversions: Taking Step Two

Dec 17, 2008 - When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bottom line. Comments

Social Media: Why Measurement Is Key

Dec 10, 2008 - A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Comments

Into the Pits: Time for an E-Marketing Tune-Up

Dec 3, 2008 - Time: Consider these approaches to measure, evaluate, and tune your Web site. Comments

Participating in the Visible Backchannel

Nov 19, 2008 - Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Comments

Where to Get a Social Media Education

Nov 5, 2008 - Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Comments

Increasing Digital Performance

Oct 22, 2008 - Emerging digital channels are defining the next round of brand winners. Comments

Social Media: More Sought After Than Sex

Oct 8, 2008 - An invitation to a very happening party. Are you ready to swing? Comments

Using the Entire Marketing Toolbox

Sep 25, 2008 - You can't integrate if there's just one element in a campaign. Comments

Why Johnny Won't Buy Your Ad

Sep 24, 2008 - How the social Web enforces truth in advertising. Comments

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