Making Quantitative Sense of the Social Web

Jun 10, 2009 - Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Comments

Get Started With Social Media

May 27, 2009 - Three things you can do today to get started in social media. Comments

Gap Widens Between Consumers and Marketers

May 13, 2009 - To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. Comments

Marketing: Redefining What It Means

Apr 29, 2009 - Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Comments

Marketing and Operations Take Another Step Closer

Apr 15, 2009 - Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web. Comments

How Individuals Can Build a Robust Social Presence

Apr 1, 2009 - Tips for establishing professional visibility on the social Web and differentiating yourself from competitors. Comments

Getting an Affordable Social Media Education

Mar 18, 2009 - Approaches for online marketers to build a personal and professional development strategy. Comments

If I'd Wanted to Talk to a Robot...

Mar 4, 2009 - Using social spam will leave online marketers lost in space. Comments

Take Control by Letting Go

Feb 18, 2009 - What happens when the conversation goes down a path that is at odds with your marketing objectives? Comments

A Sea of Shared Knowledge

Feb 4, 2009 - Social media-based marketing stands in contrast to the traditional advertising practice of interrupting and telling. Not everyone gets that -- yet. Comments

The New Social Contracts

Jan 21, 2009 - When you start a social campaign with a genuine, consumer-centric offer, all roads lead (eventually) to success. Comments

Social Media: Moving Into Programming

Jan 7, 2009 - How high-quality audio and video online content provides marketers with opportunities to connect with their audiences. Comments

Five Items for Your New Year's To-Do List

Dec 31, 2008 - Consider taking these steps to make your online marketing initiatives shine in 2009. Comments

Hello, My Friend

Dec 24, 2008 - The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Comments

Social Conversions: Taking Step Two

Dec 17, 2008 - When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bottom line. Comments

Social Media: Why Measurement Is Key

Dec 10, 2008 - A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Comments

Into the Pits: Time for an E-Marketing Tune-Up

Dec 3, 2008 - Time: Consider these approaches to measure, evaluate, and tune your Web site. Comments

Participating in the Visible Backchannel

Nov 19, 2008 - Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Comments

Where to Get a Social Media Education

Nov 5, 2008 - Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Comments

Increasing Digital Performance

Oct 22, 2008 - Emerging digital channels are defining the next round of brand winners. Comments

Social Media: More Sought After Than Sex

Oct 8, 2008 - An invitation to a very happening party. Are you ready to swing? Comments

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