mitch-mcconnell

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

privacy-image Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus. Comments

Facebook Data Partner Gets Senator's Scrutiny

jayrockefeller Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect. Comments

More Democrats Sign Up for Political Texts Than Republicans

politics-mobile-icon Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

Don't Silo Data, Says Acxiom CMO [Video]

acxiom-suther Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

acxiom-data Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments

Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

obama-swingstate-postdebate-student10 Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

facebook-logout-progressive-flo Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media. Comments

Twitter Partners With Nielsen for Brand Campaign Surveys

twitter-bain Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform. Comments

Madison Logic Puts Lead Gen Info to Use for B2B Ads

madisonlogic Oct 3, 2012 - Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Comments

Oreo Team Crafts Last Daily Twist in Heart of Times Square

oreo-team Oct 2, 2012 - Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take on the beloved cream-filled cookie. Comments

IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

obama-victoryfund-romneyryan-womenchoose9 Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected. Comments

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Early Brands and Politicos Try Twitter Header

twitterheader-nike Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature. Comments

How Twitter Parties Became a Mom Marketing Craze and Revenue Stream

headshot2012smallerfile Sep 21, 2012 - Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon. Comments

SapientNitro Pairs With Iota to Bring Consumer Data to Life

sapient-bill-kanarik Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

Facebook's Latest Ad Test a Step Toward Monetizing Mobile

facebook-mobile Sep 18, 2012 - The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Comments

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