Marketing News & Expert Advice
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Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments
Oreo Team Crafts Last Daily Twist in Heart of Times Square
Oct 2, 2012 -
Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take on the beloved cream-filled cookie.
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IAB's Big Data Driven Political Ad Push Backs Lobbying Goals
Oct 2, 2012 -
A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected.
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Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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Early Brands and Politicos Try Twitter Header
Sep 24, 2012 -
Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature.
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How Twitter Parties Became a Mom Marketing Craze and Revenue Stream
Sep 21, 2012 -
Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon.
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SapientNitro Pairs With Iota to Bring Consumer Data to Life
Sep 20, 2012 -
SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect.
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Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 -
As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.
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Facebook's Latest Ad Test a Step Toward Monetizing Mobile
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 -
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
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Facebook Data Partner Gets Senator's Scrutiny
Oct 10, 2012 -
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
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More Democrats Sign Up for Political Texts Than Republicans
Oct 9, 2012 -
A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
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Don't Silo Data, Says Acxiom CMO [Video]
Oct 8, 2012 -
Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.
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Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market
Oct 5, 2012 -
As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.
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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal
Oct 3, 2012 -
Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media.
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Twitter Partners With Nielsen for Brand Campaign Surveys
Oct 3, 2012 -
For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform.
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Madison Logic Puts Lead Gen Info to Use for B2B Ads
Oct 3, 2012 -
Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs.
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