Voice Services for Mobile Marketing: Lots of Options!

Jul 26, 2007 - The seven voice-based mobile marketing channels, and how to use them. Comments

Buying Physical Goods Via Mobile

Jul 12, 2007 - Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Comments

What's the Deal With Participation TV?

Jun 28, 2007 - Five best practices for a successful PTV initiative. Comments

The ABCs of Mobile Marketing, Part 2

Jun 14, 2007 - The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Comments

The Need for Mobile Measurement

May 31, 2007 - What the industry must do to drive mobile brand spend and marketing effectiveness measures. Comments

The Mobile Knowledge

May 17, 2007 - Nine ways to expand your knowledge of mobile marketing and have some fun, too. Comments

Yahoo's Commitment to Mobile

May 3, 2007 - With its new campaign, Yahoo hopes to drive brand investment in mobile. Comments

2D Codes: Coming to a Phone Near You

Apr 19, 2007 - Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Comments

Targeting a Specific Mobile Demographic

Apr 5, 2007 - Segmentation and diversity are driving mobile marketing and content. Comments

Marketing Through Common Short Codes

Mar 22, 2007 - Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Comments

Getting Started in Mobile Marketing

Mar 8, 2007 - How do I start? What's the opportunity? Answers from marketers who were newbies once, too. Comments

Hot Topics From 3GSM

Feb 22, 2007 - More mobile advertising offerings and more mobile opportunities. Comments

What's Mobile Marketing?

Feb 8, 2007 - Three experts share three differing opinions. Comments

Music Gone Mobile

Jan 25, 2007 - Why mobile advertising and mobile commerce are a natural fit for the recording industry. Comments

Growing Consumer Interest in Mobile Marketing

Jan 11, 2007 - Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Comments

Mobile Marketing in China

Dec 28, 2006 - Big brands and dedicated mobile budgets are making inroads into the world's largest market. Comments

Mobile Marketing 101: Best Practices

Dec 14, 2006 - Mobile marketing's best practices have been update. An overview of the changes. Comments

And the Mobile Marketing Winners Are...

Nov 30, 2006 - Some of the winning case studies from the Mobile Marketing Association Awards. Comments

Mobile Marketing: Back to the Basics

Nov 16, 2006 - Considering mobile marketing but don't know where to begin? Three steps to getting started. Comments

Mobile Web Advertising Revisited

Nov 2, 2006 - How do you buy mobile Web advertising? Comments

Mobile Marketing in Turkey

Oct 19, 2006 - Regional mobile marketing case studies from Pepsi, BP, and others. Comments

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