Mobile Advertising: What's In It for the Consumer?

Oct 5, 2006 - Mobile may just be taking off, but already targeting and other sophisticated techniques benefit consumers and advertisers alike. Comments

A Very Large Opportunity for Mobile Marketing

Sep 21, 2006 - What's going on in the world's largest mobile market? Comments

The ABCs of Mobile Marketing, Part 1

Sep 7, 2006 - With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Comments

Location-Based Services: Ready for the Main Stream?

Aug 24, 2006 - The time's getting closer for location-based targeting services on mobile devices. Comments

Mobile Search

Aug 10, 2006 - Awareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel. Comments

Mobile Marketing: An Agency Perspective

Jul 27, 2006 - The three inhibitors to brands engaging mobile at the agency level. Comments

Mobilecasting: Awareness Is Key to Driving the Medium

Jul 13, 2006 - Podcasting and mobile combine to offer marketers a vibrant new channel with which to reach consumers. Comments

Advergaming: Next on the Mobile Marketing List?

Jun 29, 2006 - Gaming, advergaming, and the role both play in the mobile marketing value chain. Comments

Marketing Through Common Short Codes

Jun 15, 2006 - Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Comments

Measuring WAP Ad Campaign Success

Jun 1, 2006 - Five ways to measure the success of a WAP ad campaign. Comments

What Services Are Driving Mobile Internet Usage?

May 18, 2006 - Three service types that can help push mobile Internet use. Which is right for you? Comments

Mobile Marketing Best Practices: Understanding the Rules

May 4, 2006 - Toward mobile marketing best practices. Comments

Building Loyalty Via Mobile Devices

Apr 20, 2006 - Creating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Comments

Can Mobile Promotions and Sweepstakes Change Consumer Behavior?

Apr 6, 2006 - Mobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Comments

Globalizing Mobile Marketing

Mar 23, 2006 - Is North American mobile marketing behind or ahead of European mobile marketing? And does it matter? Comments

The ABCs of Mobile Marketing, Part 3

Mar 9, 2006 - With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Comments

The ABCs of Mobile Marketing, Part 2

Feb 23, 2006 - The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Comments

The ABCs of Mobile Marketing, Part 1

Feb 9, 2006 - With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Comments

AOL Launches New Channel with Homestore Content

Jun 4, 2003 - AOL launches a Home & Real Estate Channel to appeal to consumers asreports emerge that the firm is losing customers to less expensive Internet service providers. Comments

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