Affiliate Marketing and SEM Revisited

Jul 12, 2004 - Nothing flies in the face of common wisdom quite like integrating affiliate marketing with SEM. Comments

SEM and Reputation Management

Jun 28, 2004 - Identifying flame sites is only the beginning. How to win reputation management battles with smart SEM. Comments

Is Your Search Marketing Campaign Lopsided?

Jun 14, 2004 - What are more important, paid or organic listings? New research indicates it may depend on who's searching. Comments

"Cheap" and "Free" Keywords: Not Always a Bargain

May 17, 2004 - SEM mathematics: More often costs less, so long as ’cheap’ and ’free’ aren’t part of your keyword strategy. Comments

The One-Two Punch: SEO and PPC

May 3, 2004 - A new study stresses the importance of combining SEO with paid search ads. Comments

NetIQ Quietly Changes SEM -- Forever

Apr 19, 2004 - NetIQ quietly creates and corners a market overnight. Comments

Subtle PPC Differences Can Boost ROI

Apr 5, 2004 - If you know how to use to your advantage, seemingly small differences between Google and Overture's paid ad programs can make big improvements to your bottom line. Comments

Ass-Backwards SEM

Mar 22, 2004 - Marketers seeking results through PPC search advertising have it upside down. Comments

Legal Clause Limits SEM Campaigns Before They Start

Mar 8, 2004 - A single clause can hobble your SEM campaign before it ever starts. Comments

Using Paid Inclusion to Get to the Next Level, Part 2

Feb 23, 2004 - Understanding (multi) keyword targeting, XML feeds, and the differences between paid inclusion and crawler-based search engines. Comments

Using Paid Inclusion to Get to the Next Level, Part 1

Feb 9, 2004 - What one e-tailer did when organic SEO wasn't enough -- and someadvice from Inktomi. Comments

Build Brand Equity for Search

Jan 26, 2004 - SEM: not just direct marketing. Comments

Small Fish, Big Name, Right Price

Jan 15, 2004 - Barracuda Networks has been making waves with its simple, affordable anti-spam appliances. Comments

Yahoo! Drops Google (Get Out Your Wallets)

Jan 12, 2004 - On your mark, get set, raise your SEM budget. A lot. Comments

SEM Predictions for 2004 (The SEM CEO's View)

Dec 29, 2003 - Who has the better crystal ball, our SEM CEO or our industry analyst ? Time, of course, will tell. Comments

Connecting Offline Sales to SEM: A Case Study

Dec 15, 2003 - Think someone's spending crazy amounts on a keyword? Maybe she's driving sales off line. Comments

'Tis the Season: Build a Search Engine Marketing Budget

Dec 1, 2003 - To build your first SEM budget, you may first have to engage in SEM to determine volume and performance. But some forecasting is possible. Comments

It's Good to Compete With Your Affiliates in PPC Search

Nov 17, 2003 - Interactive marketing's most counterintuitive idea? Encourage your affiliates to compete against you. Comments

Why an SEM RFP Is a Mistake, Part 2

Nov 3, 2003 - RFPs won't help most companies select the best SEM vendor. There's a better way. Last of a two-part series. Comments

Why an SEM RFP Is a Mistake, Part 1

Oct 27, 2003 - RFPs won't help most companies select the best SEM vendor. There's a better way. Comments

Relevant Links Begin In Directories

Oct 20, 2003 - 'There's a lady who knows/All that glitters is gold/And she's buying a page rank of seven...' Comments

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    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...