segmentation-labels

Getting Past the Labels

Aug 6, 2014 - Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient, old-school, and lazy. Comments

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

small-fish-big-fish Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. Comments

Creating a Model for Content Investment

content-investment Jun 11, 2014 - The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Comments

Seasonal Marketing Strategies

seasonal-marketing May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your audience. Have you looked at your digital marketing plans with your shades on yet? Comments

Why Content Is Not a Department

contentmarketing Apr 16, 2014 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content success? Comments

Why Collaboration Is Key to Digital Success

collaboratetitle Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business. Comments

The Changing Rules of the Facebook Game

rules-shutterstock-105825518 Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating and rewarding the use of visuals and images in both paid and earned content streams. Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

The Evolving Mobile Inbox: Competing with Smartphone Distractions

shutterstock-105905384 Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do that!). How can marketers compete with just a split second to engage? Comments

Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

shutterstock-109774529 Oct 30, 2013 - Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Comments

In Marketing, Overwhelmed is the New Normal

Computer frustration Oct 2, 2013 - Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Comments

Analytics Gone Wild

twain Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

The Top 10 Tried and True Ways to Waste Your Digital Budget

confused-man2 Aug 7, 2013 - Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting your time and money. Comments

Buying or Earning Facebook Likes?

kidslikes Jul 10, 2013 - Maximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generally engage with the brand on a more frequent basis. Comments

What to Do About the Mobile Flash Clash?

broken-tablet Jun 6, 2013 - What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Comments

How Will the Digital Industry Survive Its Teen Years?

teenager May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

WOM. Everyone Wants It - How Do You Get It?

shutterstock-127093139 Apr 17, 2013 - Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Comments

Getting to What Matters

shutterstock-108347792 Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses? Comments

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Destinations and Drivers - All You Need to Know About Digital

modern-train Jan 23, 2013 - Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with the destinations. Comments

The Value of Customers - Flipping the Economics of the 80/20 Rule

hello-my-name-is-change Nov 14, 2012 - More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in the ever-widening range of digital options to reach both current and new customers. Comments

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