Marketing News & Expert Advice
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How Will the Digital Industry Survive Its Teen Years?
May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments
Social Media ROI Is Common Sense
Aug 8, 2012 - Every organization can and should open their eyes to the trends in their audience and their business. Comments
The Perfect Storm
Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments
Mad Dash for Mobile
Jul 11, 2012 - Nine ways to either tiptoe into mobile or take the plunge. Comments
What Could Possibly Go Wrong?
Jun 27, 2012 - Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportunity and risk. Comments
The Pain and Peril of Pinterest Promos
Jun 13, 2012 - A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Comments
Email and Social: A Killer Combo
May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments
The Magical Email-Social Combo
May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments
As Simple As 1, 2, 3
May 2, 2012 - Does your digital strategy meet one of these three goals? Comments
Why Bother With Google+?
Apr 18, 2012 - Three+ reasons why your business should care about the social networking platform. Comments
Tablets Transform Behaviors Both at Home and at Work
Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments
WOM. Everyone Wants It - How Do You Get It?
Apr 17, 2013 -
Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message.
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Getting to What Matters
Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses?
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Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Destinations and Drivers - All You Need to Know About Digital
Jan 23, 2013 -
Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with the destinations.
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The Value of Customers - Flipping the Economics of the 80/20 Rule
Nov 14, 2012 -
More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in the ever-widening range of digital options to reach both current and new customers.
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Facebook Ads Are NOT Display Ads
Oct 31, 2012 -
The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising a different world from display.
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1 Relationship - Many Opportunities to Screw It Up
Oct 17, 2012 -
Are you ready to put your customers at the center of your planning and making their needs your priority?
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Is Legal the Enemy of Social?
Oct 3, 2012 -
How do you reconcile legitimate and necessary legal input with an active social program?
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10 Ways to Create a Content Engine
Sep 19, 2012 - Good content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Comments
Social Media Seasonality
Aug 22, 2012 - Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked so hard to earn. Comments
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