Social Media ROI Is Common Sense

Aug 8, 2012 - Every organization can and should open their eyes to the trends in their audience and their business. Comments

The Perfect Storm

Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments

Mad Dash for Mobile

Jul 11, 2012 - Nine ways to either tiptoe into mobile or take the plunge. Comments

What Could Possibly Go Wrong?

Jun 27, 2012 - Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportunity and risk. Comments

The Pain and Peril of Pinterest Promos

Jun 13, 2012 - A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Comments

Email and Social: A Killer Combo

May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments

The Magical Email-Social Combo

May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments

As Simple As 1, 2, 3

May 2, 2012 - Does your digital strategy meet one of these three goals? Comments

Why Bother With Google+?

Apr 18, 2012 - Three+ reasons why your business should care about the social networking platform. Comments

Tablets Transform Behaviors Both at Home and at Work

Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments

A Few Rules for Finding Digital Discipline

Mar 21, 2012 - Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and spend. Comments

The Digital All-You-Can-Eat Buffet

Mar 7, 2012 - One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't fit on our budget plate. Comments

13-Point Checklist to Plan for Q4 Online Sales

Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments

12 Ways to Give Your Brand Advocates a Megaphone

Feb 8, 2012 - In order to get your customers talking, you have to give them something to talk about. Comments

Social Media Learnings From the Front Lines

Jan 25, 2012 - Ten social media life lessons learned in the field. Comments

The Real Value of Lifetime Value

Jan 11, 2012 - You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your customers. Comments

2012 Digital Planning Guide

Dec 28, 2011 - Understanding your current state, defining your desired state, and setting your strategy. Comments

The Insidious Impact of Project-Based Agency Relationships

Dec 14, 2011 - How short-term relationships are restricting long-term results for agencies and clients alike. Comments

Privacy Lessons From Around the Holiday Table

Nov 30, 2011 - Why marketers must find a way to make ad technologies understandable, flexible, and less scary to Grandmom and Uncle Harry. Comments

Facebook Advertising - Who Owns It?

Nov 16, 2011 - On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the channel intimately. Comments

Using Digital Channels to Listen and Learn

Nov 2, 2011 - Eight ways to find out what customers think about your brand. Comments

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