2012 Digital Planning Guide

Dec 28, 2011 - Understanding your current state, defining your desired state, and setting your strategy. Comments

The Insidious Impact of Project-Based Agency Relationships

Dec 14, 2011 - How short-term relationships are restricting long-term results for agencies and clients alike. Comments

Privacy Lessons From Around the Holiday Table

Nov 30, 2011 - Why marketers must find a way to make ad technologies understandable, flexible, and less scary to Grandmom and Uncle Harry. Comments

Facebook Advertising - Who Owns It?

Nov 16, 2011 - On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the channel intimately. Comments

Using Digital Channels to Listen and Learn

Nov 2, 2011 - Eight ways to find out what customers think about your brand. Comments

Tips to Harness Urgency in Online Sales

Oct 5, 2011 - Convincing bargain-shopping consumers that they will have to act fast to get their treasure takes a little trial and error. Comments

Tips for Disciplined Site Development

Sep 21, 2011 - Is your site in need of a major update? Consider these steps to a successful relaunch. Comments

Translating a Brand Spokesperson in Digital

Sep 7, 2011 - The do's and don'ts when working with a real or animated brand spokesperson. Comments

What Brand Brings to Social

Aug 24, 2011 - Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Comments

Digital Whiplash

Aug 10, 2011 - Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Comments

One Fish, Two Fish* or Why Social Media Is Not a Complete Answer

Jul 27, 2011 - Fishing in the social media watering hole? Here's some food for thought. Comments

What Comes After All the Facebook Contests?

Jul 13, 2011 - An overreliance on sweeps and contests may create one of two equally dismal scenarios. Comments

The Dirty Dozen - Common Tripping Points in Digital Marketing

Jun 29, 2011 - The same avoidable mistakes continue to plague companies' online programs. Comments

10 Ways Marketing Has Changed Forever

Jun 15, 2011 - Prioritize or perish: You can't afford to overlook these new realities. Comments

Social Media Buzzwords

Jun 1, 2011 - These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Comments

The Case for Creative Integration - Ignore at Your Own Peril

May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments

Search Retargeting - Where Search and Media Meet

May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments

Co-Dependency Much?

Apr 20, 2011 - Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options. Comments

Connecting the Dots From Social Media to Revenue

Apr 6, 2011 - Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Comments

The Baggage of Long-Term Digital Experience

Mar 23, 2011 - Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Comments

Customer Experience - Your Most Important Optimization

Mar 9, 2011 - A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your business. Comments

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