Marketing News & Expert Advice
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Social Media Buzzwords
Jun 1, 2011 - These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Comments
Deal Marketing - Using Hyper-Local Deal Sites
Dec 17, 2010 - Is your site using the foundational strategy of deal sites and the power of group buying? Comments
Playing 20 Questions With Your Digital Strategy
Dec 3, 2010 - A systematic approach to guide your digital marketing strategy planning. Comments
The Quandary of New and Better
Nov 19, 2010 - Five ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Comments
Is the Social Media Department an Oxymoron?
Nov 4, 2010 - A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Comments
Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing
Oct 22, 2010 - Some brand strategies include crowdsourcing. Should yours? Comments
Site Socialization - Marketing R3
Oct 8, 2010 - A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Comments
Taking a Break
Sep 24, 2010 - Nine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Comments
Building Blogger-Brand Relationships: A Six-Step Process
Sep 13, 2010 -
How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship?
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SEO (Almost Always) First
Aug 26, 2010 - A look at why SEO should come first from a chronological, priority, and budgeting perspective. Comments
Planning for Seasonal Digital Success
Aug 12, 2010 - Learn 13 ways to factor seasonality into your digital strategy. Comments
The Case for Creative Integration - Ignore at Your Own Peril
May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments
Search Retargeting - Where Search and Media Meet
May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments
Co-Dependency Much?
Apr 20, 2011 - Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options. Comments
Connecting the Dots From Social Media to Revenue
Apr 6, 2011 - Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Comments
The Baggage of Long-Term Digital Experience
Mar 23, 2011 - Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Comments
Customer Experience - Your Most Important Optimization
Mar 9, 2011 - A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your business. Comments
The Many Faces of Social Media
Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments
13 Tips for Facilitating Viral Uptake
Feb 9, 2011 - While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Comments
Not Your Father's PPC
Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments
Snowstorm Marketing – Incorporating Weather Strategies
Jan 12, 2011 - Weather strategies work because they are by nature real-time, localized, and extremely relevant. Comments
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UPCOMING EVENTS
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July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
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June 18, 2013
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e-Learning Courses
White Papers
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Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
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SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
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SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
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