Customer Experience - Your Most Important Optimization

Mar 9, 2011 - A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your business. Comments

The Many Faces of Social Media

Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments

13 Tips for Facilitating Viral Uptake

Feb 9, 2011 - While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Comments

Not Your Father's PPC

Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments

Snowstorm Marketing – Incorporating Weather Strategies

Jan 12, 2011 - Weather strategies work because they are by nature real-time, localized, and extremely relevant. Comments

Deal Marketing - Using Hyper-Local Deal Sites

Dec 17, 2010 - Is your site using the foundational strategy of deal sites and the power of group buying? Comments

Playing 20 Questions With Your Digital Strategy

Dec 3, 2010 - A systematic approach to guide your digital marketing strategy planning. Comments

The Quandary of New and Better

Nov 19, 2010 - Five ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Comments

Is the Social Media Department an Oxymoron?

Nov 4, 2010 - A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Comments

Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing

Oct 22, 2010 - Some brand strategies include crowdsourcing. Should yours? Comments

Site Socialization - Marketing R3

Oct 8, 2010 - A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Comments

Taking a Break

Sep 24, 2010 - Nine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Comments

Building Blogger-Brand Relationships: A Six-Step Process

rotel Sep 13, 2010 - How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship? Comments

SEO (Almost Always) First

Aug 26, 2010 - A look at why SEO should come first from a chronological, priority, and budgeting perspective. Comments

Planning for Seasonal Digital Success

Aug 12, 2010 - Learn 13 ways to factor seasonality into your digital strategy. Comments

The New Problems of a New Medium

Jul 30, 2010 - As in earlier progressions in technology, pain and casualties are the price of advancement. Comments

A Handful of Questions Every CEO Should Ask

Jul 16, 2010 - A primer on questions about strategy, budget, and lead gen all CEOs should be able to ask their digital strategy teams. Comments

A Mobile Connection to the Real World

Jul 2, 2010 - If you want your consumers to better connect with your brand, you need to focus on their home base - their phone. Comments

A Dozen Things to Think About When Launching an Online Business

Jun 17, 2010 - Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Comments

Social Media Clutter: Will Consumers Tune Out?

Jun 4, 2010 - There are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Comments

A Word About Content

May 20, 2010 - Four major mistakes of overlooking or undervaluing content in your Web development or design project. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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