Tips to Harness Urgency in Online Sales

Oct 5, 2011 - Convincing bargain-shopping consumers that they will have to act fast to get their treasure takes a little trial and error. Comments

Tips for Disciplined Site Development

Sep 21, 2011 - Is your site in need of a major update? Consider these steps to a successful relaunch. Comments

Translating a Brand Spokesperson in Digital

Sep 7, 2011 - The do's and don'ts when working with a real or animated brand spokesperson. Comments

What Brand Brings to Social

Aug 24, 2011 - Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Comments

Digital Whiplash

Aug 10, 2011 - Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Comments

One Fish, Two Fish* or Why Social Media Is Not a Complete Answer

Jul 27, 2011 - Fishing in the social media watering hole? Here's some food for thought. Comments

What Comes After All the Facebook Contests?

Jul 13, 2011 - An overreliance on sweeps and contests may create one of two equally dismal scenarios. Comments

The Dirty Dozen - Common Tripping Points in Digital Marketing

Jun 29, 2011 - The same avoidable mistakes continue to plague companies' online programs. Comments

10 Ways Marketing Has Changed Forever

Jun 15, 2011 - Prioritize or perish: You can't afford to overlook these new realities. Comments

Social Media Buzzwords

Jun 1, 2011 - These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Comments

The Case for Creative Integration - Ignore at Your Own Peril

May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments

Search Retargeting - Where Search and Media Meet

May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments

Co-Dependency Much?

Apr 20, 2011 - Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options. Comments

Connecting the Dots From Social Media to Revenue

Apr 6, 2011 - Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Comments

The Baggage of Long-Term Digital Experience

Mar 23, 2011 - Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Comments

Customer Experience - Your Most Important Optimization

Mar 9, 2011 - A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your business. Comments

The Many Faces of Social Media

Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments

13 Tips for Facilitating Viral Uptake

Feb 9, 2011 - While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Comments

Not Your Father's PPC

Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments

Snowstorm Marketing – Incorporating Weather Strategies

Jan 12, 2011 - Weather strategies work because they are by nature real-time, localized, and extremely relevant. Comments

Deal Marketing - Using Hyper-Local Deal Sites

Dec 17, 2010 - Is your site using the foundational strategy of deal sites and the power of group buying? Comments

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