10 Ways Marketing Has Changed Forever

Jun 15, 2011 - Prioritize or perish: You can't afford to overlook these new realities. Comments

Social Media Buzzwords

Jun 1, 2011 - These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Comments

The Case for Creative Integration - Ignore at Your Own Peril

May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments

Search Retargeting - Where Search and Media Meet

May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments

Co-Dependency Much?

Apr 20, 2011 - Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options. Comments

Connecting the Dots From Social Media to Revenue

Apr 6, 2011 - Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Comments

The Baggage of Long-Term Digital Experience

Mar 23, 2011 - Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Comments

Customer Experience - Your Most Important Optimization

Mar 9, 2011 - A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your business. Comments

The Many Faces of Social Media

Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments

13 Tips for Facilitating Viral Uptake

Feb 9, 2011 - While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Comments

Not Your Father's PPC

Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments

Snowstorm Marketing – Incorporating Weather Strategies

Jan 12, 2011 - Weather strategies work because they are by nature real-time, localized, and extremely relevant. Comments

Deal Marketing - Using Hyper-Local Deal Sites

Dec 17, 2010 - Is your site using the foundational strategy of deal sites and the power of group buying? Comments

Playing 20 Questions With Your Digital Strategy

Dec 3, 2010 - A systematic approach to guide your digital marketing strategy planning. Comments

The Quandary of New and Better

Nov 19, 2010 - Five ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Comments

Is the Social Media Department an Oxymoron?

Nov 4, 2010 - A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Comments

Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing

Oct 22, 2010 - Some brand strategies include crowdsourcing. Should yours? Comments

Site Socialization - Marketing R3

Oct 8, 2010 - A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Comments

Taking a Break

Sep 24, 2010 - Nine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Comments

Building Blogger-Brand Relationships: A Six-Step Process

rotel Sep 13, 2010 - How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship? Comments

SEO (Almost Always) First

Aug 26, 2010 - A look at why SEO should come first from a chronological, priority, and budgeting perspective. Comments

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