Marketing News & Expert Advice
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A Handful of Questions Every CEO Should Ask
Jul 16, 2010 - A primer on questions about strategy, budget, and lead gen all CEOs should be able to ask their digital strategy teams. Comments
Geo-Targeting: Old School and New School
Feb 12, 2010 - As Google emphasized this week in its Google Buzz announcement, location is an immediate and important relevance enhancer. Comments
Dear Client...
Jan 29, 2010 - Ten recommendations to get the best from your digital agency partner. Comments
Social Media -- No Casual Undertaking
Jan 15, 2010 - If you open the social media channel, you have to be ready to keep it open. Start with a plan. Comments
The Opportunity Cost of a Safe Online Strategy
Dec 30, 2009 - Like a financial portfolio, an online marketing strategy must be diversified and include some risk. Comments
Watch Out, the First Step in Marketing Is Now a Doozy
Dec 16, 2009 - The checklist for starting a digital marketing effort requires far more items than ever before. Consider these additional items. Comments
Google Is Not a Strategy
Dec 2, 2009 - If you think the content network on Google means you're reaching the Internet universe, you're mistaken. Comments
Digital Marketing Dilemmas
Nov 18, 2009 - Ten recommendations for overcoming planning obstacles in your digital approach for 2010. Comments
The Currently Mythical Unified Device
Nov 4, 2009 - What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device? Comments
Interactive Marketing 101: Q&A
Oct 21, 2009 - Answers to the most common questions from clients just getting started in digital marketing. Comments
Promoting Open, Flexible, and Empowered Offices
Oct 7, 2009 - Open floor plans, shared virtual work environments are contributing to business success. Here's how. Comments
A Mobile Connection to the Real World
Jul 2, 2010 - If you want your consumers to better connect with your brand, you need to focus on their home base - their phone. Comments
A Dozen Things to Think About When Launching an Online Business
Jun 17, 2010 - Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Comments
Social Media Clutter: Will Consumers Tune Out?
Jun 4, 2010 - There are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Comments
A Word About Content
May 20, 2010 - Four major mistakes of overlooking or undervaluing content in your Web development or design project. Comments
The Evolution of Social Media Advertising
May 7, 2010 - As opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we have for this channel. Comments
Modeling Irrational Human Behavior
Apr 23, 2010 - If most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just doing it more efficiently and faster. Comments
Social Media Measurement in the Real World
Apr 9, 2010 - Got approval to test a social media marketing initiative? Here's where you should invest and where to skimp on analytics. Comments
Mobile #succeed or #fail at SXSW?
Mar 25, 2010 - Are trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Comments
Know Your Industry Organizations
Mar 12, 2010 - What can the IAB and the 4A's do for your digital marketing campaign? Comments
Tips for Talking to Your Boss About Social Media
Feb 26, 2010 - Don't let your boss push you into adopting ill-conceived efforts for social media. Instead, take the offensive. Comments
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