Marketing News & Expert Advice
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Consumer Shopping Engines: An Exercise in Frustration
Sep 23, 2009 - A wish list for the shopping engines. Comments
At the Intersection of Search and Social
Apr 8, 2009 - Why social media, organic search, and paid search campaigns must be integrated. Comments
Spring Cleaning Your Online Marketing Strategy
Mar 25, 2009 - Reviewing online marketing programs only once a year is no longer good enough. Here are eight places to look. Comments
The Corporate Face on Facebook
Mar 11, 2009 - Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience. Some quick tips to get you started. Comments
Behavioral Ad Guidelines: Compliance May Be Challenging
Feb 25, 2009 - Not sure if your online marketing strategies comply with the FTC's self-regulatory principles? Here are some common-sense tips for protecting customer privacy. Comments
Digital Marketing to Today's Super-Consumers
Feb 11, 2009 - Moms spend nearly $1.6 trillion annually. How are you targeting these super-consumers? Comments
Improving Marketing Design and the Consumer Experience
Jan 28, 2009 - Digital marketers must understand technology options. Here's a look at two. Comments
Are Free Tools Worth the Cost?
Jan 14, 2009 - Technically, you could execute search engine optimization and social media marketing initiatives for free, but the do-it-yourself kit comes with a big caution. Comments
What Behavioral Marketing Is Not
Dec 10, 2008 - Behavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Comments
Invest in Digital Marketing in Down Markets
Nov 12, 2008 - Nine reasons smart companies invest in digital marketing and advertising when budgets get tight. Comments
A Behavioral Targeting Meltdown?
Oct 15, 2008 - For a reality check on behavioral marketing's health, watch these three key indicators. Comments
Retargeting: A Go-To Option?
Aug 26, 2009 - Retargeting should earn its place in your plan just like other campaign elements. Here are 11 instances when you might want to avoid it. Comments
Marketing Strategy: Time for Long-Term Thinking
Aug 12, 2009 - During the economic recession, many businesses put long-term plans for brand building on the back burner. It's time to return them to the front burner. Comments
Desperately Seeking Personal Brand
Jul 29, 2009 - Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference. Comments
Finding Inspiration for Digital Marketing
Jul 15, 2009 - In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Comments
Making Smart Trade-Offs in Digital Budgeting
Jul 1, 2009 - Six factors to consider when managing a digital marketing budget. Comments
Fighting Human Nature for a Bigger Share of the Search Pie
Jun 17, 2009 - Microsoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google search habit? Comments
Social Media: Seduced by the New?
Jun 3, 2009 - Is social media just a fad or a legitimate new marketing strategy? Comments
A New Generation of Marketers Faces New Challenges
May 20, 2009 - Online marketing careers: nine factors to consider in this era of connectedness. Comments
Link Love: How to Get It, How to Keep It
May 6, 2009 - Pining for link love? Follow these tips for getting it...and keeping it. Comments
Social Media Advice for Brands From a Wal-Mart Elevenmom
Apr 22, 2009 - Can Wal-Mart guide a conversation with mom bloggers without intruding? Comments
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