Site Socialization - Marketing R3

Oct 8, 2010 - A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Comments

Taking a Break

Sep 24, 2010 - Nine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Comments

Building Blogger-Brand Relationships: A Six-Step Process

rotel Sep 13, 2010 - How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship? Comments

SEO (Almost Always) First

Aug 26, 2010 - A look at why SEO should come first from a chronological, priority, and budgeting perspective. Comments

Planning for Seasonal Digital Success

Aug 12, 2010 - Learn 13 ways to factor seasonality into your digital strategy. Comments

The New Problems of a New Medium

Jul 30, 2010 - As in earlier progressions in technology, pain and casualties are the price of advancement. Comments

A Handful of Questions Every CEO Should Ask

Jul 16, 2010 - A primer on questions about strategy, budget, and lead gen all CEOs should be able to ask their digital strategy teams. Comments

A Mobile Connection to the Real World

Jul 2, 2010 - If you want your consumers to better connect with your brand, you need to focus on their home base - their phone. Comments

A Dozen Things to Think About When Launching an Online Business

Jun 17, 2010 - Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Comments

Social Media Clutter: Will Consumers Tune Out?

Jun 4, 2010 - There are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Comments

A Word About Content

May 20, 2010 - Four major mistakes of overlooking or undervaluing content in your Web development or design project. Comments

The Evolution of Social Media Advertising

May 7, 2010 - As opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we have for this channel. Comments

Modeling Irrational Human Behavior

Apr 23, 2010 - If most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just doing it more efficiently and faster. Comments

Social Media Measurement in the Real World

Apr 9, 2010 - Got approval to test a social media marketing initiative? Here's where you should invest and where to skimp on analytics. Comments

Mobile #succeed or #fail at SXSW?

Mar 25, 2010 - Are trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Comments

Know Your Industry Organizations

Mar 12, 2010 - What can the IAB and the 4A's do for your digital marketing campaign? Comments

Tips for Talking to Your Boss About Social Media

Feb 26, 2010 - Don't let your boss push you into adopting ill-conceived efforts for social media. Instead, take the offensive. Comments

Geo-Targeting: Old School and New School

Feb 12, 2010 - As Google emphasized this week in its Google Buzz announcement, location is an immediate and important relevance enhancer. Comments

Dear Client...

Jan 29, 2010 - Ten recommendations to get the best from your digital agency partner. Comments

Social Media -- No Casual Undertaking

Jan 15, 2010 - If you open the social media channel, you have to be ready to keep it open. Start with a plan. Comments

The Opportunity Cost of a Safe Online Strategy

Dec 30, 2009 - Like a financial portfolio, an online marketing strategy must be diversified and include some risk. Comments

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