Modeling Irrational Human Behavior

Apr 23, 2010 - If most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just doing it more efficiently and faster. Comments

Social Media Measurement in the Real World

Apr 9, 2010 - Got approval to test a social media marketing initiative? Here's where you should invest and where to skimp on analytics. Comments

Mobile #succeed or #fail at SXSW?

Mar 25, 2010 - Are trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Comments

Know Your Industry Organizations

Mar 12, 2010 - What can the IAB and the 4A's do for your digital marketing campaign? Comments

Tips for Talking to Your Boss About Social Media

Feb 26, 2010 - Don't let your boss push you into adopting ill-conceived efforts for social media. Instead, take the offensive. Comments

Geo-Targeting: Old School and New School

Feb 12, 2010 - As Google emphasized this week in its Google Buzz announcement, location is an immediate and important relevance enhancer. Comments

Dear Client...

Jan 29, 2010 - Ten recommendations to get the best from your digital agency partner. Comments

Social Media -- No Casual Undertaking

Jan 15, 2010 - If you open the social media channel, you have to be ready to keep it open. Start with a plan. Comments

The Opportunity Cost of a Safe Online Strategy

Dec 30, 2009 - Like a financial portfolio, an online marketing strategy must be diversified and include some risk. Comments

Watch Out, the First Step in Marketing Is Now a Doozy

Dec 16, 2009 - The checklist for starting a digital marketing effort requires far more items than ever before. Consider these additional items. Comments

Google Is Not a Strategy

Dec 2, 2009 - If you think the content network on Google means you're reaching the Internet universe, you're mistaken. Comments

Digital Marketing Dilemmas

Nov 18, 2009 - Ten recommendations for overcoming planning obstacles in your digital approach for 2010. Comments

The Currently Mythical Unified Device

Nov 4, 2009 - What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device? Comments

Interactive Marketing 101: Q&A

Oct 21, 2009 - Answers to the most common questions from clients just getting started in digital marketing. Comments

Promoting Open, Flexible, and Empowered Offices

Oct 7, 2009 - Open floor plans, shared virtual work environments are contributing to business success. Here's how. Comments

Consumer Shopping Engines: An Exercise in Frustration

Sep 23, 2009 - A wish list for the shopping engines. Comments

Retargeting: A Go-To Option?

Aug 26, 2009 - Retargeting should earn its place in your plan just like other campaign elements. Here are 11 instances when you might want to avoid it. Comments

Marketing Strategy: Time for Long-Term Thinking

Aug 12, 2009 - During the economic recession, many businesses put long-term plans for brand building on the back burner. It's time to return them to the front burner. Comments

Desperately Seeking Personal Brand

Jul 29, 2009 - Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference. Comments

Finding Inspiration for Digital Marketing

Jul 15, 2009 - In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Comments

Making Smart Trade-Offs in Digital Budgeting

Jul 1, 2009 - Six factors to consider when managing a digital marketing budget. Comments

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