Marketing News & Expert Advice
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Set the Alarm Clock on Your Sleeping Subscribers
Win back your inactive subscribers by figuring out what went wrong and trying a reactivation program.
Cross-Promotions: Do's and Don'ts
Is there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices.
Managing E-mail Frequency: 'Short Term' Thinking Yields Long-Term Gains
Adding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly.
Link Tracking - Profiles Drive Greater E-mail Relevance
Here are two tactics that can help you collect data at different points in the customer relationship.
Show Value to Solve Relevance Challenges
End the guessing game between subscribers and senders and make your e-mail program more relevant by improving your acquisition process.
Seek and Destroy Invalid Addresses to Avoid Temporary Blocking
How to ensure your e-mail marketing messages will get cleared by ISPs.
Best Practice Versus What Works: Let the Data Decide
Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance.
How to Improve Your Process for Acquiring E-mail Subscribers
A checklist for auditing your e-mail subscriber acquisition practices.
Encourage Repeat Buying With Replenishment Messages
How to deepen your relationship with customers and bring them back for that all-important repeat purchase.
Bad Apology E-mails Have Long Tails, Too
When should you send an apology e-mail and what you should, and shouldn't, say.
Your Top Holiday Deliverability Virtue: Patience
Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help.
Your Subscribers Are Talking. Are You Listening?
If you want to improve your program, you need to hear what subscribers are thinking and telling people.
Eight Tips for Effective E-mail Preheaders
Find out how to use e-mail preheaders to entice the reader to look at the message.
Removing 'Unengaged' Is Key to Deliverability, Too
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach.
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