Marketing News & Expert Advice
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Is One Good Web Site Enough for a Local Business?
Sep 27, 2007 - A Web site won't generate the same results as having deep, descriptive content within your business listing profile. Comments
Brands, SEO Threatened by Wildly Engaged Consumers
Apr 26, 2007 - If you can't control basic brand management in online local search, how can you control other important factors? Comments
New Local Search Power Structure
Apr 12, 2007 - Social networking is reshaping local search as an opinion-based tool. Comments
Don't Argue Local Search Semantics, Embrace Them
Mar 29, 2007 - Consumers aren't going to change the terms they use to search locally just to make it easier on advertisers and search engine experts. Comments
Local Content Is King
Mar 15, 2007 - Local content wins the search game. So why is it so hard to come by? Comments
The Long Tail of Local Search
Mar 1, 2007 - The secret economics of local search extend your reach as far as possible. Comments
Will Technology Push Local Search Advertising to the Next Level?
Sep 13, 2007 - Consumers have embraced local search, but advertisers haven't followed. Is change imminent? Comments
Measuring Local Search
Aug 30, 2007 - Why tracking local search is fraught with perils. Comments
B2B and B2C Marketers Can Learn From Each Other
Aug 16, 2007 - Locally, the difference between marketing to other businesses and marketing to consumers isn't that big. Comments
Digital Visibility Is Key to Local Search Success
Aug 2, 2007 - Competition for consumers is fierce. But by building your digital visibility, you stand to give yourself a first-mover advantage. Comments
The iPhone and Local Search Marketing
Jul 19, 2007 - What implications will Apple's hot new device have for local search? Comments
How to Sell More: Dynamic Content for Local Search
Jul 5, 2007 - What's the best opportunity for local merchants to promote their businesses online? Optimize directory listings to meet changing consumer needs. Comments
What Drives Local Search Directories?
Jun 21, 2007 - Technology? Content? Both...or something else? Comments
Why Local Search Is Direct Marketing's Mirror Image
Jun 7, 2007 - Too many businesses miss out on local Web search's sales-generating power because they don't understand how it works. Comments
Everything's Local in Mobile Search
May 24, 2007 - As mobile local search's popularity grows, so do ad placement choices. Comments
The Art and Science of Local Search Databases
May 10, 2007 - Nuances that separate local search SEO from the broader search landscape. Comments
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