Is One Good Web Site Enough for a Local Business?

Sep 27, 2007 - A Web site won't generate the same results as having deep, descriptive content within your business listing profile. Comments

Will Technology Push Local Search Advertising to the Next Level?

Sep 13, 2007 - Consumers have embraced local search, but advertisers haven't followed. Is change imminent? Comments

Measuring Local Search

Aug 30, 2007 - Why tracking local search is fraught with perils. Comments

B2B and B2C Marketers Can Learn From Each Other

Aug 16, 2007 - Locally, the difference between marketing to other businesses and marketing to consumers isn't that big. Comments

Digital Visibility Is Key to Local Search Success

Aug 2, 2007 - Competition for consumers is fierce. But by building your digital visibility, you stand to give yourself a first-mover advantage. Comments

The iPhone and Local Search Marketing

Jul 19, 2007 - What implications will Apple's hot new device have for local search? Comments

How to Sell More: Dynamic Content for Local Search

Jul 5, 2007 - What's the best opportunity for local merchants to promote their businesses online? Optimize directory listings to meet changing consumer needs. Comments

What Drives Local Search Directories?

Jun 21, 2007 - Technology? Content? Both...or something else? Comments

Why Local Search Is Direct Marketing's Mirror Image

Jun 7, 2007 - Too many businesses miss out on local Web search's sales-generating power because they don't understand how it works. Comments

Everything's Local in Mobile Search

May 24, 2007 - As mobile local search's popularity grows, so do ad placement choices. Comments

The Art and Science of Local Search Databases

May 10, 2007 - Nuances that separate local search SEO from the broader search landscape. Comments

Brands, SEO Threatened by Wildly Engaged Consumers

Apr 26, 2007 - If you can't control basic brand management in online local search, how can you control other important factors? Comments

New Local Search Power Structure

Apr 12, 2007 - Social networking is reshaping local search as an opinion-based tool. Comments

Don't Argue Local Search Semantics, Embrace Them

Mar 29, 2007 - Consumers aren't going to change the terms they use to search locally just to make it easier on advertisers and search engine experts. Comments

Local Content Is King

Mar 15, 2007 - Local content wins the search game. So why is it so hard to come by? Comments

The Long Tail of Local Search

Mar 1, 2007 - The secret economics of local search extend your reach as far as possible. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.


    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...