Marketing News & Expert Advice
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Behavioral Targeting and the Gender Divide
Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness.
The Future of Behavioral Targeting
Back to basics: deconstructing behavioral targeting and what it really means to communicate.
Integrating Behavioral Into TV, Web, and Mobile Campaigns
A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives.
Trust in Behavioral Targeting
Five steps the behavioral targeting industry must take to build consumer trust.
The Beginning of the End to Privacy Debates?
As privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable information.
New Kid on the Behavioral Targeting Block
A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix.
Behavioral Targeting Gets Political: Campaign Targeting
Is there a place for behavioral targeting in the political arena?
Behavioral Targeting: Paving the Way to Integrated Marketing
While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet.
Putting the Shopper in the Targeting Bulls-eye
How to recognize the difference between consumers and shoppers.
Keep Your Head in the (Tag) Clouds
How tag clouds can help gauge consumer interest and aid targeting efforts.
Targeting with Culture in Mind
Different ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference!
Targeting Toward Desire
New tools are designed to gain a more comprehensive view of customer behavior, reducing the emphasis on the last click.
Behavioral Targeting: Paving the Way to Integrated Marketing
While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet.
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