vwgreenpeace

Greenpeace Targets VW With Mini-Vader Ad Spoof

Jun 28, 2011 - Turns hit Super Bowl campaign against the auto maker. Comments

8% of U.S. Adults Own Tablet Devices

pewtablet2 Jun 28, 2011 - Uptake slows compared with e-readers Comments

WPP Creates Audience and Data Unit

Jun 27, 2011 - Xaxis aims to offer advertisers audience-based solutions, rather than technologies. Comments

Mobile News: Mixpo and Greystripe Launch Mobile Video Ads

smartphones-image-june-2011-column Jun 24, 2011 - Also, Nokia announces focus on location-based services. Comments

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

daa-icon Jun 23, 2011 - Body also hopes to export its program and icon globally. Comments

Location-Based Mobile Ad Spend to Quadruple by 2015

screen-shot-2011-06-23-at-10 Jun 23, 2011 - Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Comments

Say Media Fuels Content Plans With Sideshow Acquisition

Jun 21, 2011 - Purchase aids company's focus on owned and operated properties. Comments

Search Market Share Unchanged in May

Jun 21, 2011 - Share of searches among top U.S. providers remains constant. Comments

Proposed Law Could Affect Location Based Ads

mobile-gps Jun 17, 2011 - Bill calls for user consent for location-based ads. Comments

TapAd Brings Retargeting to Mobile

tapad Jun 16, 2011 - Firm hopes to replicate success of desktop retargeting across other devices. Comments

Burger King Spins Free Whoppers at TV Viewers

04-burger4 Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments

WPP’s Media Innovation Group Names General Manager

jongreenwood Jun 14, 2011 - Also, Virgin America taps Eleven and Mindshare and Organic make senior hires. Comments

Google Still Committed to Its Ad Network

Jun 14, 2011 - New tweaks prove it's not all about exchange-traded media. Comments

U.S. Groupon Users Skew Younger than LivingSocial's

Jun 13, 2011 - Differing online ad strategies could explain audience variation. Comments

Google Confirms AdMeld Buy

Jun 13, 2011 - Yield optimization firm joins Google's stack of display advertising platforms. Comments

Mobile Web Advertisers Double

mobilesmartphones Jun 12, 2011 - Also in mobile: rising spend from retailers; most use devices while watching TV. Comments

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

connected-devices-1 Jun 10, 2011 - Tablets are used mainly in the home, smartphones across a range of situations. Comments

Marketers Still Finding Their Feet With Tablets

ipad-tessa Jun 9, 2011 - Tablet marketing remains in its infancy, but lessons are being learned. Comments

Twitter: 12% of Q1 Revenue Came From Auto Advertisers

Jun 8, 2011 - Promoted accounts fetched from $10 to $70 per follower in the automotive vertical. Comments

Mobile Web or Mobile Apps? Both, Execs Say

bb-deal-on-iphone Jun 7, 2011 - Marketers must embrace both channels to mirror consumer behavior. Comments

Android U.S. Smartphone Growth Continues

smartphones-image-june-2011-column Jun 7, 2011 - RIM's share of subscribers continues to plummet. Comments

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