Marketing News & Expert Advice
|
|
|
McDonald's Installs Interactive 'Pong' Billboard in Sweden
Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments
Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments
U.K. Delays E.U. Cookie Law Enforcement
May 25, 2011 - Regulators won't require consent for cookie placement until May 2012. Comments
New Cookie Law Creates Confusion in E.U.
May 24, 2011 - E.U. member states expected to miss May 26 deadline for implementation of new online privacy law. Comments
Finance CPC Costs Continued to Rise in April
May 24, 2011 - Increased investment from advertisers in the vertical pushed click prices up. Comments
YouTube Hires New VP for Video Ad Push
May 23, 2011 -
Former P&G digital marketing director will drive expanded video ad efforts.
Comments
DAA Steps Up Enforcement of Self-Regulatory Program
May 23, 2011 - Better Business Bureau has contacted over 100 companies to test compliance. Comments
Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
May 20, 2011 -
Purina taps HTML5 technology for new tablet-based experience.
Comments
80 Percent of U.S. Users Viewed Online Video in April
May 20, 2011 - Video ads reached 42 percent of users over the course of the month. Comments
Growing Scrutiny of Mobile Data Collection
May 20, 2011 -
Regulators in the U.S. and Europe are studying location data collection.
Comments
Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
May 19, 2011 -
Plus, mobile email use skyrockets.
Comments
WPP Continues Brazilian Shopping Spree With Gringo
Jun 3, 2011 - Ups investment ahead of World Cup and Olympics. Comments
Blacks and Hispanics More Likely to Use Twitter Than Whites
Jun 3, 2011 -
Thirteen percent of online adults in the U.S. now use Twitter, says Pew.
Comments
Nike Turns to Facebook for Action Sports Push
Jun 3, 2011 -
Aims to reach extreme sports fans on social platforms.
Comments
Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI
Jun 2, 2011 -
Also, mobile ads turned more social in April.
Comments
Dentsu Doubles U.K. Presence With Steak Buy
Jun 2, 2011 - Agency explores further global opportunities. Comments
Traffic to Top U.S. Sites Dipped in April
May 31, 2011 - Nine of the 10 most popular U.S. web properties saw fewer users in April. Comments
The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]
May 27, 2011 - A look at some creative display ads from around the web last week. Comments
Internet Ad Revenues Soar 23 Percent in Q1
May 27, 2011 -
Online ad revenues hit $7.3 billion for first three months of 2011.
Comments
FTC Considers Update to Online Ad Disclosures
May 26, 2011 - Federal regulators are concerned that 11 year old guidelines are outdated. Comments
Internet Ad Revenues Soar 23 Percent in Q1
May 26, 2011 - Online ad revenues hit $7.3 billion for first three months of 2011. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
