Marketing News & Expert Advice
|
|
|
Ten Motivators That Inspire Participation
Jan 27, 2009 - Approaches for encouraging people to develop content on behalf of a brand. Comments
Keep Bad TV Ad Practices off the Web
Jun 17, 2008 - Predictability and technology conspire against a 50-year tradition. Comments
Making the Leap from TV to Online
Jun 3, 2008 - MTV pioneer offers tips on how to succeed in new media. Comments
Digital, Blip.tv, and Getting Video Out Front of the Upfronts
May 20, 2008 - Blip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is there a power shift? Comments
The Promise of UGC Video for Advertisers
May 6, 2008 - A look at some businesses working to develop consistently good content that won't scare off advertisers. Comments
Audiences, Storytelling Techniques Evolve in Online Video
Apr 22, 2008 - Creating content for the masses is like editing a film by committee. Some best practices. Comments
How to Advertise Online Video Production Services
Apr 8, 2008 - Creating a short promotional spot and distributing it online has become easier and cheaper than ever. Here's a look at some tools for small businesses. Comments
The Nuts and Bolts of Producing an Online Video Ad
Mar 25, 2008 - Don't sell your project short. Here are some production and cost factors to consider. Comments
Prime Time for Lifecasting
Mar 11, 2008 - It's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital strategy. Comments
User-Generated Contests
Feb 26, 2008 - Marketers must move away from a contest mindset toward a program mindset. Comments
Taking the Next Step in Online Video Advertising
Feb 12, 2008 - Realizing the potential of online video advertising is a lot different than doing something about it. Comments
Developing a Diverse Brand Content Strategy
Jan 13, 2009 - Think about brand content in the same way you think about your stocks: Diversify your portfolio. Here are the four categories to consider. Comments
Lessons Learned in 2008
Dec 30, 2008 - Three tips for developing online video content for brands Comments
Strategies for Building an Audience
Dec 16, 2008 - Be prepared to spend as much on building an audience as producing content. Comments
Putting the 'Digital You' Into Storytelling
Dec 2, 2008 - A startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Comments
Voter-Generated Content Makes or Breaks Candidates
Nov 4, 2008 - Voters get out to vote for the next U.S. president after they get out their message. Comments
Why Online Video Ads Are Greener Than TV Ads
Oct 21, 2008 - Comparing the green marketing effectiveness and environmental impact of TV and online advertising. Comments
After a Digital Star Is Born
Sep 23, 2008 - A startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Comments
Branded Video Content: Making It Work
Sep 9, 2008 - Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Comments
Scouting Out Talent to Represent a Brand
Aug 26, 2008 - Should a brand advertiser hire a rising Internet star or an established talent? Comments
How a Digital Studio Connects With the Youth Market
Jul 1, 2008 - Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
