Ten Motivators That Inspire Participation

Jan 27, 2009 - Approaches for encouraging people to develop content on behalf of a brand. Comments

Developing a Diverse Brand Content Strategy

Jan 13, 2009 - Think about brand content in the same way you think about your stocks: Diversify your portfolio. Here are the four categories to consider. Comments

Lessons Learned in 2008

Dec 30, 2008 - Three tips for developing online video content for brands Comments

Strategies for Building an Audience

Dec 16, 2008 - Be prepared to spend as much on building an audience as producing content. Comments

Putting the 'Digital You' Into Storytelling

Dec 2, 2008 - A startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Comments

Voter-Generated Content Makes or Breaks Candidates

Nov 4, 2008 - Voters get out to vote for the next U.S. president after they get out their message. Comments

Why Online Video Ads Are Greener Than TV Ads

Oct 21, 2008 - Comparing the green marketing effectiveness and environmental impact of TV and online advertising. Comments

After a Digital Star Is Born

Sep 23, 2008 - A startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Comments

Branded Video Content: Making It Work

Sep 9, 2008 - Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Comments

Scouting Out Talent to Represent a Brand

Aug 26, 2008 - Should a brand advertiser hire a rising Internet star or an established talent? Comments

How a Digital Studio Connects With the Youth Market

Jul 1, 2008 - Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix. Comments

Keep Bad TV Ad Practices off the Web

Jun 17, 2008 - Predictability and technology conspire against a 50-year tradition. Comments

Making the Leap from TV to Online

Jun 3, 2008 - MTV pioneer offers tips on how to succeed in new media. Comments

Digital, Blip.tv, and Getting Video Out Front of the Upfronts

May 20, 2008 - Blip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is there a power shift? Comments

The Promise of UGC Video for Advertisers

May 6, 2008 - A look at some businesses working to develop consistently good content that won't scare off advertisers. Comments

Audiences, Storytelling Techniques Evolve in Online Video

Apr 22, 2008 - Creating content for the masses is like editing a film by committee. Some best practices. Comments

How to Advertise Online Video Production Services

Apr 8, 2008 - Creating a short promotional spot and distributing it online has become easier and cheaper than ever. Here's a look at some tools for small businesses. Comments

The Nuts and Bolts of Producing an Online Video Ad

Mar 25, 2008 - Don't sell your project short. Here are some production and cost factors to consider. Comments

Prime Time for Lifecasting

Mar 11, 2008 - It's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital strategy. Comments

User-Generated Contests

Feb 26, 2008 - Marketers must move away from a contest mindset toward a program mindset. Comments

Taking the Next Step in Online Video Advertising

Feb 12, 2008 - Realizing the potential of online video advertising is a lot different than doing something about it. Comments

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