gaston-sapientnitro

Q&A: SapientNitro's Creative Chief Gaston Legorburu

Jun 5, 2012 - Inside the creative petri dish of an agency that would rather not be called an agency. Comments

Barclay Crowdsourced Card Builds User Engagement

barclayringcard May 22, 2012 - Digital-only campaign still producing relatively small impact, however. Comments

Digital Mad Man: Beyond Interactive Partner Matt Day

mattday-1999 May 21, 2012 - A San Francisco expansion leads to acquisition for one of the first banner ad firms. Comments

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

felice-kincannon-omnicom May 7, 2012 - The "broad" from New York straddled the traditional and Internet agency worlds. Comments

Digital Mad Men: A ClickZ Series

jonathan-nelson May 3, 2012 - The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Comments

Parents Share Digital Goofs in Facebook Contest

May 2, 2012 - Group asks parents to share awkward digital media parenting moments. Comments

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

aquantive-finch Apr 30, 2012 - Finch felt like "god's messenger" of digital measurement and data. Comments

Digital Mad Man: Razorfish Co-founder Jeffery Dachis

craig-jeff-razorfish-old Apr 23, 2012 - The third in a series on the early days of dot-com boom days of digital agencies. Comments

Digital Mad Man: Modem Media Founder G.M. O'Connell

gm-o-connell-2008 Apr 16, 2012 - O'Connell and fellow Modem founders were the "preppies of Fairfield County." Comments

Digital Mad Man: Jonathan Nelson, Organic

jonathan-nelson Apr 9, 2012 - The first of a series on the men and women of the '90s who started the digital ad revolution. Comments

Sony and Firstborn Marry Gadgets to Movies, Games

sony-makebelieve Mar 19, 2012 - Inside Sony's "make.believe" campaign with its agency Firstborn. Comments

Augmented Reality Puts Twitter on Steroids for Taco Bell

taco-bell-doritos-final Mar 8, 2012 - Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Comments

Ad Seller 'Guarantees': Innovation or Gimmick?

Feb 29, 2012 - Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 21, 2012 - English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Comments

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent Feb 13, 2012 - Weibo gets English version, starts building games for Facebook. Comments

AKQA's James Hilton: Why France Is a Digital Tastemaker

james-hilton-nov11-sml-crop Feb 7, 2012 - AKQA's new Paris office has plans for a staff of 40 to 50. Why now? Comments

Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies

zimmerman-deli Feb 2, 2012 - A $40M empire strives for online version of physical store experiences. Comments

Facebook IPO Will Be Lucky Win for IPG, But What About WPP?

Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments

Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony

dan-lacivita2 Jan 20, 2012 - Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Comments

How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook

middlesister Jan 9, 2012 - Wine sellers Middle Sister and Mad Housewife use a playful cast of characters to embody products. Comments

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

scion-iq Dec 27, 2011 - If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Comments

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