Marketing News & Expert Advice
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Q&A: SapientNitro's Creative Chief Gaston Legorburu
Jun 5, 2012 - Inside the creative petri dish of an agency that would rather not be called an agency. Comments
Augmented Reality Puts Twitter on Steroids for Taco Bell
Mar 8, 2012 -
Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes.
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Ad Seller 'Guarantees': Innovation or Gimmick?
Feb 29, 2012 - Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Comments
Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Feb 21, 2012 -
English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars.
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China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Feb 13, 2012 -
Weibo gets English version, starts building games for Facebook.
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AKQA's James Hilton: Why France Is a Digital Tastemaker
Feb 7, 2012 -
AKQA's new Paris office has plans for a staff of 40 to 50. Why now?
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Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
Feb 2, 2012 -
A $40M empire strives for online version of physical store experiences.
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Facebook IPO Will Be Lucky Win for IPG, But What About WPP?
Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments
Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony
Jan 20, 2012 -
Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency.
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How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook
Jan 9, 2012 -
Wine sellers Middle Sister and Mad Housewife use a playful cast of characters to embody products.
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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
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Barclay Crowdsourced Card Builds User Engagement
May 22, 2012 -
Digital-only campaign still producing relatively small impact, however.
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Digital Mad Man: Beyond Interactive Partner Matt Day
May 21, 2012 -
A San Francisco expansion leads to acquisition for one of the first banner ad firms.
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Digital Mad Woman: Omnicom Managing Director Felice Kincannon
May 7, 2012 -
The "broad" from New York straddled the traditional and Internet agency worlds.
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Digital Mad Men: A ClickZ Series
May 3, 2012 -
The Digital Mad Men and Women of the '90s reigned during the Internet revolution.
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Parents Share Digital Goofs in Facebook Contest
May 2, 2012 - Group asks parents to share awkward digital media parenting moments. Comments
Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Apr 30, 2012 -
Finch felt like "god's messenger" of digital measurement and data.
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Digital Mad Man: Razorfish Co-founder Jeffery Dachis
Apr 23, 2012 -
The third in a series on the early days of dot-com boom days of digital agencies.
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Digital Mad Man: Modem Media Founder G.M. O'Connell
Apr 16, 2012 -
O'Connell and fellow Modem founders were the "preppies of Fairfield County."
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Digital Mad Man: Jonathan Nelson, Organic
Apr 9, 2012 -
The first of a series on the men and women of the '90s who started the digital ad revolution.
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Sony and Firstborn Marry Gadgets to Movies, Games
Mar 19, 2012 -
Inside Sony's "make.believe" campaign with its agency Firstborn.
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