Aug 9, 2010 - Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube. Comments
Jul 12, 2010 - Latest example of a large marketer using a branded tour in conjunction with social media. Comments
Apr 9, 2010 - The experience of two health-related properties suggests that advertiser interest has not kept pace with traffic to online communities. Comments
Oct 5, 2006 - What's really behind Yahoo's auto warning? Carmakers are reaching beyond portals as they boosts online budgets. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.