Marketing News & Expert Advice
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Gorilla Nation Adds Geek Reach to Network with StarWars.com
Feb 15, 2008 - Lucasfilm-owned Web site seeks novel ad methods in site redesign. Comments
CBSSports.com Goes Social with Facebook for March Madness
Feb 7, 2008 - College basketball is ramping up for next month's NCAA March Madness tournament, and CBSSports.com is getting ready for the action too with a deal with social networking site Facebook Comments
TurboTax Video Contest Taxes the Funny Bone
Feb 6, 2008 - Intuit is challenging comedians to submit videos as part of a contest enabled by Brickfish�s online marketing platform. Comments
Execs & Accounts for February 6, 2008
Feb 6, 2008 - New Hires at Organic; IAC Chooses e-Dialog; Epsilon Promotes Harrison and Das Comments
ETelemetry Helps Hotels Halt Bandwidth Hogs
Feb 5, 2008 - Networking technology firm eTelemetry released a new tool today to help hotels stop guests from overusing their free Internet bandwidth, and someday it might be a new means of hyperlocal advertising. Called Notify, the system monitors Internet usage... Comments
Super Bowl Buzz Results
Feb 5, 2008 - Now that the New York Giants have managed to buck the odds and beat the New England Patriots in Sunday's Super Bowl, it's also time to see who won the other important battle of the event... the most popular commercial. As the game actually got under... Comments
Execs & Accounts for February 4, 2008
Feb 4, 2008 - Glam Media hiresYahoo's Zamanian; WebTrends adds four senior staff. Comments
More Ways Than Ever for Big Game Watchers to Vote on Ads
Feb 1, 2008 - It's still the biggest advertising event of the year. Video portals and others compete to offer voting on Super Bowl spots. Comments
Execs & Accounts for February 1, 2008
Feb 1, 2008 - MySpace promotes Kapur to COO; MEC Interaction promotes three to managing partner; Coca-Cola hands off social media management. Comments
SeenThis? It's NBCU, CNet and WSJ on Facebook.
Jan 30, 2008 - Loomia managed an impressive trifecta of content providers that signed on with the launch of its SeenThis? application today Comments
Survey of SEM Customers Shows Google Grabbed Most Ad Dollars
Jan 30, 2008 - The majority of a 29 percent increase in search spending in 2007 over 2006 by Efficient Frontier clients went to Google. Comments
Execs & Accounts for February 15, 2008
Feb 15, 2008 - Imageworks Interactive names senior execs; Elkin leaves iCrossing for Steak Media; Ogilvy New York hires Fleishhacker. Comments
Placecast Offers Location-Based Targeting, with a Twist
Feb 14, 2008 - Distance, temperature, or connectivity provides targeting details for Placecast-created ads. Comments
Execs & Accounts for February 13, 2008
Feb 13, 2008 - J&J Gets Babied by Animation Collective; Travel Ad Network Hires for New Offices; Wizzard Performs Podcast Magic for U.S. Navy. Comments
Microsoft, Yahoo Anuncian Mobile Deals in Barcelona
Feb 12, 2008 - At the Mobile World Congress this week in Barcelona, Spain, Microsoft and Yahoo both made separate announcements touting their mobile offerings Comments
Active Athlete Not Active Enough, Becomes Sportgenic
Feb 11, 2008 - Sports related ad network and publisher technology firm Active Athlete today announced it has renamed itself as Sportgenic Comments
Amazon Explores Shopping Search Engine Features
Feb 11, 2008 - Last Wednesday Amazon quietly added a third option to advertise via its site Comments
Rapt, Publicis Team on Analytics for Media Buyers
Feb 11, 2008 - Rapt to offer inventory and price forecasting tools for digital ad buyers. Comments
Execs & Accounts for February 11, 2008
Feb 11, 2008 - LendingTree names Euro RSCG to handle integrated marketing; Gorilla Nation hires Foltz as CFO. Comments
MinyanLand Virtual World Aims to Teach Kids Finance
Feb 8, 2008 - Environment will offer fiscal education for kids and integrate financial advertiser brands. Comments
Execs & Accounts for February 8. 2008
Feb 8, 2008 - Young leaves DoubleClick for DBG; BDMetrics grabs Fowler from AOL; R/GA hires Geary for London office. Comments
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