Tangible Technologies and Analytic Widgets

Feb 27, 2007 - If everyone were more aware of your site's performance, true innovation may flow a little faster. Comments

Widgets Deliver New One-to-One Opportunities

Feb 13, 2007 - Getting into the widget marketing game. Comments

Can Your Brand Hack a Customer's Life?

Jan 30, 2007 - Life hacking offers a new platform for marketers -- if approached correctly. Comments

Four Distributed Experience Trends to Watch

Jan 16, 2007 - These trends may not affect your brand today, but they're definitely ones to keep an eye on. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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