Marketing News & Expert Advice
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New Content King of the Living Room
May 19, 2008 - Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Comments
Holiday Season is Year-Round for Gamers
May 5, 2008 - The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify partnerships for their next big initiative. Comments
Video Games, From Toys to Tools
Apr 21, 2008 - Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Comments
Marketers Must Get Past the Gamer Stereotype
Apr 7, 2008 - Surveys reveal some surprising statistics about this community's income and interests. Comments
Video Games Go Hollywood
Mar 24, 2008 - If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Comments
Casual Games Don't Equal Casual Consumers
Mar 10, 2008 - A $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Comments
Brands Need Gamers. Do Gamers Need Brands?
Feb 25, 2008 - Marketers must provide a relevant benefit to gamers in exchange for interacting with the brand message. What works and what doesn't. Comments
Video-Game Advertising: More Than Just Product Placement
Feb 11, 2008 - Three ways in-game advertisers can leverage video games outside the game. Comments
Why Is Mobile Gaming Still the Next Big Thing?
Jan 28, 2008 - Breakthroughs will come when content is designed for mobile screens instead of high-definition televisions, consoles, or PCs. Comments
Space Asia, DoubleClick Expand Asian Operations
Feb 11, 2000 - Independent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for the Asian ad market. Comments
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