New Content King of the Living Room

May 19, 2008 - Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Comments

Holiday Season is Year-Round for Gamers

May 5, 2008 - The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify partnerships for their next big initiative. Comments

Video Games, From Toys to Tools

Apr 21, 2008 - Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Comments

Marketers Must Get Past the Gamer Stereotype

Apr 7, 2008 - Surveys reveal some surprising statistics about this community's income and interests. Comments

Video Games Go Hollywood

Mar 24, 2008 - If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Comments

Casual Games Don't Equal Casual Consumers

Mar 10, 2008 - A $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Comments

Brands Need Gamers. Do Gamers Need Brands?

Feb 25, 2008 - Marketers must provide a relevant benefit to gamers in exchange for interacting with the brand message. What works and what doesn't. Comments

Video-Game Advertising: More Than Just Product Placement

Feb 11, 2008 - Three ways in-game advertisers can leverage video games outside the game. Comments

Why Is Mobile Gaming Still the Next Big Thing?

Jan 28, 2008 - Breakthroughs will come when content is designed for mobile screens instead of high-definition televisions, consoles, or PCs. Comments

Space Asia, DoubleClick Expand Asian Operations

Feb 11, 2000 - Independent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for the Asian ad market. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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