May 19, 2008 - Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Comments
May 5, 2008 - The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify partnerships for their next big initiative. Comments
Apr 21, 2008 - Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Comments
Apr 7, 2008 - Surveys reveal some surprising statistics about this community's income and interests. Comments
Mar 24, 2008 - If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Comments
Mar 10, 2008 - A $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Comments
Feb 25, 2008 - Marketers must provide a relevant benefit to gamers in exchange for interacting with the brand message. What works and what doesn't. Comments
Feb 11, 2008 - Three ways in-game advertisers can leverage video games outside the game. Comments
Jan 28, 2008 - Breakthroughs will come when content is designed for mobile screens instead of high-definition televisions, consoles, or PCs. Comments
Feb 11, 2000 - Independent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for the Asian ad market. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT