May 19, 2008 - Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Comments
May 5, 2008 - The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify partnerships for their next big initiative. Comments
Apr 21, 2008 - Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Comments
Apr 7, 2008 - Surveys reveal some surprising statistics about this community's income and interests. Comments
Mar 24, 2008 - If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Comments
Mar 10, 2008 - A $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Comments
Feb 25, 2008 - Marketers must provide a relevant benefit to gamers in exchange for interacting with the brand message. What works and what doesn't. Comments
Feb 11, 2008 - Three ways in-game advertisers can leverage video games outside the game. Comments
Jan 28, 2008 - Breakthroughs will come when content is designed for mobile screens instead of high-definition televisions, consoles, or PCs. Comments
Feb 11, 2000 - Independent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for the Asian ad market. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014