Hypertargeting Registered Users

Dec 8, 2009 - The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow. Comments

Four Dimensions of Online Media

Nov 24, 2009 - Maximize value and customer impact with targeting, compensation, ad units, and metrics. Comments

Predictive Modeling and Display Ads

Nov 10, 2009 - How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Comments

Clients: Tell Us What Your Budget Is!

Oct 13, 2009 - Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford. Comments

Eight Ways Twitter Could Make Big Money

Sep 29, 2009 - Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how. Comments

Seven Value-Add Ad Placements to Consider

Sep 15, 2009 - Consider these approaches to supplement pricey premium ad buys. Comments

11 Things to Measure Besides Clicks and Conversions

Aug 18, 2009 - Online branding doesn't just drive impressions. Eleven metrics for measuring brand engagement. Comments

25 Ways to Make Friends, Fans, and Followers

Jul 21, 2009 - How the brands can tap the social Web to connect with customers and prospects. Comments

Research Tips for Landing a First Online Media Job

Jul 7, 2009 - If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Comments

Socially Enabled Ads: An Update

Jun 23, 2009 - A look at the latest ad units from Facebook, YouTube, Google, and in widgets. Comments

Ten Ways to Strengthen Relations With Your Media Reps

Jun 9, 2009 - Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Comments

A New Pricing System for Online

May 26, 2009 - An approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Comments

Eight Things You Need to Manage Social Media

May 12, 2009 - Only pure-play online marketing firms can manage social media. Comments

Six Tips to Get Prospects to Click

Apr 28, 2009 - Keep your prospects from going to China to get to California by offering a more direct route. Comments

Mind-Blowing Facebook Stats and What to Do With Them

Apr 14, 2009 - Facebook now has over 200 million users. Who are they, and what should you do about them? Comments

Social Media Integration Tips from SES NY

Mar 31, 2009 - Tips and best practices for integrating all the elements of search, social, online media, and Web site technology. Comments

Common Tracking Issues and How to Address Them

Mar 17, 2009 - How to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Comments

View-Through Conversions Are Not Conversions

Mar 3, 2009 - A look at common tracking issues and how to address them. First in a two-part series. Comments

Online Advertising for B2B

Feb 17, 2009 - Six ways to target people by job title or function. Comments

Best Practices for Google Content Targeting

Feb 3, 2009 - Strategies for media planners to make best use of Google's content targeting. Comments

Socializing Your Banners With Chiclets

Jan 20, 2009 - A social media application holds promise for online display advertising. Comments

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