Marketing News & Expert Advice
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Eight Ways Twitter Could Make Big Money
Sep 29, 2009 - Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how. Comments
Social Media Integration Tips from SES NY
Mar 31, 2009 - Tips and best practices for integrating all the elements of search, social, online media, and Web site technology. Comments
Common Tracking Issues and How to Address Them
Mar 17, 2009 - How to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Comments
View-Through Conversions Are Not Conversions
Mar 3, 2009 - A look at common tracking issues and how to address them. First in a two-part series. Comments
Online Advertising for B2B
Feb 17, 2009 - Six ways to target people by job title or function. Comments
Best Practices for Google Content Targeting
Feb 3, 2009 - Strategies for media planners to make best use of Google's content targeting. Comments
Socializing Your Banners With Chiclets
Jan 20, 2009 - A social media application holds promise for online display advertising. Comments
Online Media Stats That Make Me Feel Great About '09!
Jan 6, 2009 - Why online marketing should defy expectations in the coming year. Comments
Branding or Connecting: How About Both?
Dec 23, 2008 - Tips and examples for using social media platforms for creating brand connections. Comments
An Interview With a Cost-Per-Lead Expert
Dec 9, 2008 - An online marketing firm's director discusses how to get started with a performance-based media buy. Comments
Ten Tips for Negotiating With Media Vendors
Nov 25, 2008 - Media planners should forge relationships with media reps. Here's how. Comments
Seven Value-Add Ad Placements to Consider
Sep 15, 2009 - Consider these approaches to supplement pricey premium ad buys. Comments
11 Things to Measure Besides Clicks and Conversions
Aug 18, 2009 - Online branding doesn't just drive impressions. Eleven metrics for measuring brand engagement. Comments
25 Ways to Make Friends, Fans, and Followers
Jul 21, 2009 - How the brands can tap the social Web to connect with customers and prospects. Comments
Research Tips for Landing a First Online Media Job
Jul 7, 2009 - If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Comments
Socially Enabled Ads: An Update
Jun 23, 2009 - A look at the latest ad units from Facebook, YouTube, Google, and in widgets. Comments
Ten Ways to Strengthen Relations With Your Media Reps
Jun 9, 2009 - Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Comments
A New Pricing System for Online
May 26, 2009 - An approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Comments
Eight Things You Need to Manage Social Media
May 12, 2009 - Only pure-play online marketing firms can manage social media. Comments
Six Tips to Get Prospects to Click
Apr 28, 2009 - Keep your prospects from going to China to get to California by offering a more direct route. Comments
Mind-Blowing Facebook Stats and What to Do With Them
Apr 14, 2009 - Facebook now has over 200 million users. Who are they, and what should you do about them? Comments
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