Hypertargeting Registered Users

Dec 8, 2009 - The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow. Comments

Four Dimensions of Online Media

Nov 24, 2009 - Maximize value and customer impact with targeting, compensation, ad units, and metrics. Comments

Predictive Modeling and Display Ads

Nov 10, 2009 - How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Comments

Clients: Tell Us What Your Budget Is!

Oct 13, 2009 - Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford. Comments

Eight Ways Twitter Could Make Big Money

Sep 29, 2009 - Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how. Comments

Seven Value-Add Ad Placements to Consider

Sep 15, 2009 - Consider these approaches to supplement pricey premium ad buys. Comments

11 Things to Measure Besides Clicks and Conversions

Aug 18, 2009 - Online branding doesn't just drive impressions. Eleven metrics for measuring brand engagement. Comments

25 Ways to Make Friends, Fans, and Followers

Jul 21, 2009 - How the brands can tap the social Web to connect with customers and prospects. Comments

Research Tips for Landing a First Online Media Job

Jul 7, 2009 - If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Comments

Socially Enabled Ads: An Update

Jun 23, 2009 - A look at the latest ad units from Facebook, YouTube, Google, and in widgets. Comments

Ten Ways to Strengthen Relations With Your Media Reps

Jun 9, 2009 - Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Comments

A New Pricing System for Online

May 26, 2009 - An approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Comments

Eight Things You Need to Manage Social Media

May 12, 2009 - Only pure-play online marketing firms can manage social media. Comments

Six Tips to Get Prospects to Click

Apr 28, 2009 - Keep your prospects from going to China to get to California by offering a more direct route. Comments

Mind-Blowing Facebook Stats and What to Do With Them

Apr 14, 2009 - Facebook now has over 200 million users. Who are they, and what should you do about them? Comments

Social Media Integration Tips from SES NY

Mar 31, 2009 - Tips and best practices for integrating all the elements of search, social, online media, and Web site technology. Comments

Common Tracking Issues and How to Address Them

Mar 17, 2009 - How to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Comments

View-Through Conversions Are Not Conversions

Mar 3, 2009 - A look at common tracking issues and how to address them. First in a two-part series. Comments

Online Advertising for B2B

Feb 17, 2009 - Six ways to target people by job title or function. Comments

Best Practices for Google Content Targeting

Feb 3, 2009 - Strategies for media planners to make best use of Google's content targeting. Comments

Socializing Your Banners With Chiclets

Jan 20, 2009 - A social media application holds promise for online display advertising. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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