Marketing News & Expert Advice
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Stealth Partners Go Public to Focus on Brands in Context
Mar 18, 2010 - Gorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Comments
Hidden Valley Sponsors Food-Themed NBC Digital Series
Jan 21, 2010 - "Garden Party" will feature actress Jennie Garth talking about a different vegetable each month. Comments
Cash-Infused Visible Technologies to Boost Global Presence
Jan 14, 2010 - Part of $22 million in new funding will be used to establish international operations. Comments
Automated Tools Help Hidden City Games Join Display Ad Club
Dec 31, 2009 - Game publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara. Comments
New York Media Partners with Clickable for Local Web Ad Sales
Dec 15, 2009 - Print and Web publisher offers search ads and lead gen services to local advertisers. Comments
Consortium to Measure Online Ads' Impact on Offline Sales
Dec 3, 2009 - IRI, Dynamic Logic and other firms will tie online campaigns to brick-and-mortar purchase data. Comments
Q3 Online Ad Spend Inched Upward
Nov 24, 2009 - The IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period. Comments
Dynamic Logic Offers Optimization Tool for Brand Metrics
Nov 20, 2009 - Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campaigns. Comments
Report: Smartphone Adoption Boosts Mobile Web Use, Local Search
Nov 18, 2009 - BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services. Comments
Celtics See Success in Competitive Facebook App
Nov 17, 2009 - Branded app adds new layer of fan interaction for a team that's already on Twitter and YouTube. Comments
Sephora Drives Referral Sales With Facebook Promo
Nov 10, 2009 - Orders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Comments
Google-Funded Pixazza Courts Advertisers With New Platform
Mar 12, 2010 - New ad offering joins existing product that lets users identify and buy items displayed in Web photos. Comments
MediaForge Ads Charge Only When People Interact And Buy
Mar 8, 2010 - System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Comments
Clear Channel, OMD and Illinois Lottery Team for Chicago Billboard Traffic Updates
Feb 24, 2010 - Nineteen digital billboards provide Powerball information alongside live traffic data. Comments
A Gradual Rebound for Local Advertising
Feb 22, 2010 - Digital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey. Comments
IPG Goes with Microsoft's Atlas for Ad Management
Feb 10, 2010 - Deal is latest in a string of agreements Microsoft has struck with holding companies. Comments
AccuWeather Eases Users and Advertisers Into New Site's Soft Launch
Feb 5, 2010 - Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Comments
Overseas Weakness Hurts Microsoft's Ad Business
Jan 29, 2010 - Company had a record quarter, no thanks to display and search sales. Comments
Atmosphere Proximity Lands Hertz Rent2Buy Account
Jan 28, 2010 - Creative agency will leverage social media. Media will be handled by OMD and Resolution Media. Comments
Yahoo Wants to Leverage More Consumer Data
Jan 26, 2010 - CEO Bartz seeks to bolster display ad business after Q4 decline in search revenue. Comments
Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv
Jan 26, 2010 - Gabriner was previously CEO at [x+1] and president of Carat Fusion. Comments
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