Marketing News & Expert Advice
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Huggies Sponsors Circle of Moms Facebook App
Jul 9, 2009 - Deal represents Kimberly-Clark brand's first close contextual integration with an app. Comments
Gillette Mobile App Helps Answer Timeless Question: 'Should I Grow a Beard?'
May 22, 2009 - iPhone app lets the curious see how they look with different facial hair. Comments
A First for Pandora: Sponsored Full-Album Streams
May 21, 2009 - In first implementation, Brita sponsors free streaming of new Dave Matthews Band record. Comments
Microsoft Officially Rolls Out Its Contextual Ad Network
May 19, 2009 - Launch is part of a multi-faceted adCenter upgrade. Comments
Microsoft Video Site Tackles Windows Perception Problem
May 18, 2009 - Microsoft engineers and IT pros talk about old and new versions of Microsoft's OS. Comments
Lyris Spreads European Wings with Facultas Acquisition
May 14, 2009 - Buys U.K. e-mail consultancy and opens London office. Comments
Brightcove's Ad-Supported Video Comes to TV Through Deal with Vudu
May 13, 2009 - Vudu offers on-demand movies and TV shows through a set-top box. Comments
TNS: Not Close to Double-Digits, But Web Ad Spend Climbed in Brutal 2008
May 5, 2009 - Preliminary figures for Q1 2009 suggest display ad spending dropped year over year. Comments
Borrell Sees Digital Ad Resurgence for Legacy Local Media Players
May 1, 2009 - Yellow Pages and newspaper companies take back some of the market share they've lost to Internet-only ad sellers in recent years. Comments
TurnHere to Boost Sales Force to Handle Growth
Apr 28, 2009 - The video firm expects its orders to double this year. Comments
YouTube Video Annotations Gain Momentum with Advertisers
Apr 23, 2009 - H&R Block and Lionsgate are among those adding interactive hot spots to their videos. Comments
App Developer Slide Shifts Sales Focus to Sponsorships
Jul 8, 2009 - Custom integration and product placement will replace bulk ad sales. Comments
TiVo and Quantcast Pair-up May Illuminate TV-Web Ad Connection
Jun 24, 2009 - The companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit a site after viewing a TV ad. Comments
Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
Jun 19, 2009 - Thousands of Ames, Iowa residents claimed mobile coupons after a radio call to action, but redemption was weak. Comments
Staples Taps Facebook to Help Young Customers Give Back
Jun 18, 2009 - Uses Facebook page and app to drive in-store traffic while collecting donations for poor students. Comments
Village Voice Media Launches Local Ad Network
Jun 16, 2009 - A longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in nightlife and lifestyle content. Comments
Visible Technologies Offers Tools to Boost Search Reputations
Jun 11, 2009 - Offering includes analysis of top search results and SEO recommendations with an eye toward brand reputation. Comments
Internet Ad Spending Declined in Q1, Says IAB
Jun 8, 2009 - Companies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008. Comments
Yahoo Audiences SVP Dossett Leaves for Adventure Travel Startup
May 29, 2009 - Mountain climber leaves Yahoo after just seven months. Comments
CBS Outdoor Launches SMS Program
May 29, 2009 - Capability can support advertiser coupons or sweepstakes, and comes with real-time measurement. Comments
Sapient Interactive Launches Production Unit
May 27, 2009 - Video entertainment group will produce client films for online, broadcast and mobile consumption. Comments
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