Marketing News & Expert Advice
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Obama Gets Mobile Right
Jan 10, 2008 - The Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Comments
Face It, Mobile Marketers, You're Not Normal
Aug 9, 2007 - It's time marketers focused on the "average" mobile consumer. Comments
College Bowl Games as Seen on...Mobile?
Dec 27, 2007 - A game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength. Comments
Mobile Advertising: Off-the-Shelf or Custom?
Dec 13, 2007 - Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this process easier? Comments
Connectedness: Are You Addicted?
Nov 29, 2007 - Confessions of a marketer who loves her social network served up on a BlackBerry. Comments
Camera Phone Photos: Wired or Tired?
Nov 15, 2007 - Without standards and participation from all operators and carriers, a new behavior can't efficiently be taught. Comments
Who's Responsible for Creating Mobile Content?
Nov 1, 2007 - A study shows over 90 percent of the top 1,000 U.S. brands don't have a mobile Web presence of any kind. What does this mean for brands and their agencies? Comments
Going Retro with SMS
Oct 18, 2007 - Old-skool mobile messaging may be the best place for mobile marketing campaigns to start. Comments
Don't Forget the Map
Oct 4, 2007 - Navigation and search applications will be a huge factor in the continued growth of mobile data consumption. Comments
Mobile Search: Changing How Consumers Navigate
Sep 20, 2007 - Mobile carriers already deploy search to help consumers find downloadable content. Are you ready for the next evolution? Comments
Understanding the Mobile Marketing Ecosystem
Sep 6, 2007 - A look at six interconnected entities and each one's distinct partners and roles. Comments
Mobile: The New Human Connection
Aug 23, 2007 - Creating social networks is no longer just about interpersonal relationships. The most tangible connections are born from personal relationships enhanced by mobile technology. Comments
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