Obama Gets Mobile Right

Jan 10, 2008 - The Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Comments

College Bowl Games as Seen on...Mobile?

Dec 27, 2007 - A game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength. Comments

Mobile Advertising: Off-the-Shelf or Custom?

Dec 13, 2007 - Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this process easier? Comments

Connectedness: Are You Addicted?

Nov 29, 2007 - Confessions of a marketer who loves her social network served up on a BlackBerry. Comments

Camera Phone Photos: Wired or Tired?

Nov 15, 2007 - Without standards and participation from all operators and carriers, a new behavior can't efficiently be taught. Comments

Who's Responsible for Creating Mobile Content?

Nov 1, 2007 - A study shows over 90 percent of the top 1,000 U.S. brands don't have a mobile Web presence of any kind. What does this mean for brands and their agencies? Comments

Going Retro with SMS

Oct 18, 2007 - Old-skool mobile messaging may be the best place for mobile marketing campaigns to start. Comments

Don't Forget the Map

Oct 4, 2007 - Navigation and search applications will be a huge factor in the continued growth of mobile data consumption. Comments

Mobile Search: Changing How Consumers Navigate

Sep 20, 2007 - Mobile carriers already deploy search to help consumers find downloadable content. Are you ready for the next evolution? Comments

Understanding the Mobile Marketing Ecosystem

Sep 6, 2007 - A look at six interconnected entities and each one's distinct partners and roles. Comments

Mobile: The New Human Connection

Aug 23, 2007 - Creating social networks is no longer just about interpersonal relationships. The most tangible connections are born from personal relationships enhanced by mobile technology. Comments

Face It, Mobile Marketers, You're Not Normal

Aug 9, 2007 - It's time marketers focused on the "average" mobile consumer. Comments

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