Marketing News & Expert Advice
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5 Steps to Planning and Securing Paid Search Funding
Mar 28, 2011 - Learn how to forecast and justify the optimal spend for your paid search campaign. Comments
Searching for and Selecting a Search Marketing Partner
Sep 13, 2010 - 27 questions you need to know about your potential vendor. Comments
Do's and Don'ts for Your Search Campaigns
Aug 30, 2010 - 25 things to remember to do and not do for your PPC and SEO campaigns. Comments
Tools for Advanced PPC Management and Reporting
Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments
Search Marketing Measurement
Aug 2, 2010 - Basic SEM analytics tools that will ensure you have a strong analytics framework in place for your search campaigns. Comments
Turning News Stories Into Search Traffic
Jul 19, 2010 - How can you benefit from spikes in search volume due to the latest popular topic? Comments
Apple and Google Face Off in Mobile Search and Beyond
Jun 10, 2010 - Apple's emphasis on interactive, dynamic advertising within apps contrasts to the mainly text versions that are a mainstay of Google's offerings. Comments
The Yahoo and Microsoft Search Alliance
Jun 7, 2010 - A look at the what the Yahoo-Microsoft alliance means for search marketing advertisers. Comments
Enhancements to Google's Ad Offerings: Ad Models
May 24, 2010 - A look at Google's new ad formats and pricing models and what they mean for marketers. Second in a two-part series. Comments
Enhancements to Google's Ad Offerings: Targeting
May 10, 2010 - Google adds interest-based advertising and remarketing to its AdWords offering and allows video targeting to be included in search or display campaigns. First in a two-part series. Comments
The Increasing Competition of the SERP
Apr 12, 2010 - The more that businesses invest in paid and organic search strategies, the hotter the competition gets. Here are ways marketers can stay ahead of their rivals. Comments
JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Mar 14, 2011 - It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run. Comments
Tips and Tricks for Paid Search Execution
Jan 31, 2011 - An interview with a senior SEM specialist on how to best maximize your paid search efforts. Comments
Search Retargeting
Jan 3, 2011 - What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Comments
Seven Steps to Building a New PPC Campaign
Dec 20, 2010 - If you are new to search or just want to tackle a new paid search campaign, here are seven steps to take. Comments
Social Ratings and Search Rankings
Dec 6, 2010 - A look at the impact online customer reviews may begin to have on websites' search rankings. Comments
The Ubiquity of Search
Nov 22, 2010 - Marketers need to think beyond Google and other search engines with their search marketing strategies, and start to look at social networking sites as search engines. Comments
Google Webmaster Tools
Nov 8, 2010 - How to get started using Google Webmaster Tools. Comments
From the Horse's Mouth
Oct 25, 2010 - A look at what Google had to say at SES Chicago 2010. Comments
Google Mobile Search Developments
Oct 11, 2010 - As more people become comfortable with searching the Web from mobile devices, marketers must adapt their strategies. Consider these developments. Comments
Instant Search
Sep 27, 2010 - Google Instant: What's changed in search? What are benefits for users and websites? And what are implications for paid and organic search marketing strategies? Comments
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March 29, 2013
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