Marketing News & Expert Advice
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The Seasonality of Search... and Taxes
Apr 28, 2008 - Which sites make it to the top of organic and paid results for a seasonal business such as income tax preparation? It's not always who you think. Comments
Effective Keyword SEO Research, Part 1
Oct 15, 2007 - Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part one of two. Comments
Give Users (and Search Engines) What They Want
Oct 1, 2007 - Leveraging your keyword research to increase site traffic. Comments
Email Publishing Sued for Alleged Patent Infringement
Dec 14, 1998 - E-mail publisher InfoBeat in Denver, CO reportedly has filed a patentinfringement suit against rival Email Publishing in Boulder, CO. Comments
A New, Improved Search Marketing Tool
Apr 14, 2008 - Looking for insights on searcher demographics, behaviors, and traffic patterns on yours and rivals' sites? You might try looking here. Comments
Search Engine Results, Blogs, and Credibility
Mar 31, 2008 - Can marketers ever be confident the top-ranked content served up by the search engines is really top notch? Comments
What Google SERP Changes Mean to Marketers
Mar 17, 2008 - For one, getting a ranking above the fold is now tougher. Here's why. Comments
Coordinating Organic, Paid Search Efforts
Mar 3, 2008 - Paid and unpaid search can work together in harmony to produce a well-rounded search presence. Here's how. Comments
Balancing Aesthetics, SEO in Web Site Development
Feb 4, 2008 - How to build a stellar Web site that's search-engine-friendly, functional, and visually enticing. Comments
How 2007's Key Search Trend Will Impact 2008
Jan 7, 2008 - A search marketer's role is expanding to include online PR, reputation management, and social media campaign management. Comments
Search-Engine-Friendly Content Management
Dec 10, 2007 - CMS once sabotaged SEO techniques. That's not necessarily so anymore. Comments
Tools for Competitive Search Intelligence
Nov 26, 2007 - Do you know what your rivals are doing online? Some tools can give you more insight. Comments
SEO Design and Development Best Practices
Nov 12, 2007 - Tips for striking a balance between a Web site's aesthetics and search engine appeal. Comments
Effective Keyword SEO Research, Part 2
Oct 29, 2007 - Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part two of two. Comments
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