occupywallstreet-protestsign

Occupy Wall Street: Is Madison Avenue Listening?

Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

DailyCandy Targets Influencers With 2 Exclusive Deals

dailycandy-deal Oct 26, 2011 - Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist. Comments

The Art, Science, and Common Sense of Marketing

Oct 14, 2011 - Five approaches to social media marketing for rock stars - and everyone else. Comments

Google Promotes New Ad Units

Oct 5, 2011 - Offerings include digital version of newspaper-style circular ads and video ads in search results. Comments

Marketers Forecast Ad Spending for 2012

Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments

Coca-Cola Counts on Fans to Spread the Love

jonathan-coke Oct 4, 2011 - Brand's global advertising strategy executive discusses five facets of dynamic storytelling. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Confessions of Jimmy Fallon's Newest #FalPal

Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments

Connected Communities on the Move

Aug 26, 2011 - Entrepreneurs look to bring ad-supported services to keep commuters in the know. Comments

Forrester Predicts Daily Deals Will Die

Aug 25, 2011 - Search marketing share will shrink as display advertising rallies. Comments

Encounters With a Shoe Nazi

Aug 5, 2011 - How can a business stay open despite bad service, inflated list prices, and bad reviews? Comments

Acxiom Names Scott Howe CEO

scott-howe-2011 Jul 28, 2011 - Former Microsoft/aQuantive exec heads to company with troubled international operations. Comments

Social Storytelling: You, Me, and Angelina Jolie

Jul 22, 2011 - How six brands are using storytelling techniques. Comments

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

WhatCounts Acquires Blue Sky Factory

Jul 11, 2011 - Atlanta-based email marketing company acquires Blue Sky for its social-email integration. Comments

Google+: What Does It Mean for Marketers?

Jul 8, 2011 - Google is discouraging businesses from setting up accounts, but marketers should still give the service a (human) try. Comments

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

Foursquare Broadens Partnership With American Express

amex-foursquare Jun 23, 2011 - Amex cardholders using Foursquare will get discounts from merchants. Comments

Power Friending With Amber Mac

Jun 14, 2011 - A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Comments

Innovative Marketers Acquire New Roles

Jun 10, 2011 - Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Comments

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