Marketing News & Expert Advice
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Google Promotes New Ad Units
Oct 5, 2011 - Offerings include digital version of newspaper-style circular ads and video ads in search results. Comments
WhatCounts Acquires Blue Sky Factory
Jul 11, 2011 - Atlanta-based email marketing company acquires Blue Sky for its social-email integration. Comments
Google+: What Does It Mean for Marketers?
Jul 8, 2011 - Google is discouraging businesses from setting up accounts, but marketers should still give the service a (human) try. Comments
Marketing Automation Manager: Must-Have Skills
Jun 23, 2011 - Robots need not apply. Comments
Marketing Automation: 6 Tips for Success
Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments
Foursquare Broadens Partnership With American Express
Jun 23, 2011 -
Amex cardholders using Foursquare will get discounts from merchants.
Comments
Power Friending With Amber Mac
Jun 14, 2011 - A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Comments
Innovative Marketers Acquire New Roles
Jun 10, 2011 - Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Comments
Amex to Offer Social Media, Directory Listing Tool for SMBs
Jun 7, 2011 - A way to monitor off-site conversations about a brand, developed by Clickable. Comments
What Twitter's Purchase of TweetDeck Means for Marketers
May 27, 2011 -
Author of "Twitter Marketing: An Hour a Day" weighs in.
Comments
Social Media Job Titles Get Creative
May 26, 2011 - Social business strategist or ant colony foreman? Consider these pros and cons when devising off-beat job titles. Comments
Marketers Forecast Ad Spending for 2012
Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments
Coca-Cola Counts on Fans to Spread the Love
Oct 4, 2011 -
Brand's global advertising strategy executive discusses five facets of dynamic storytelling.
Comments
Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
Confessions of Jimmy Fallon's Newest #FalPal
Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments
Connected Communities on the Move
Aug 26, 2011 - Entrepreneurs look to bring ad-supported services to keep commuters in the know. Comments
Forrester Predicts Daily Deals Will Die
Aug 25, 2011 - Search marketing share will shrink as display advertising rallies. Comments
Encounters With a Shoe Nazi
Aug 5, 2011 - How can a business stay open despite bad service, inflated list prices, and bad reviews? Comments
Acxiom Names Scott Howe CEO
Jul 28, 2011 -
Former Microsoft/aQuantive exec heads to company with troubled international operations.
Comments
Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
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