Google Puts Out Welcome Mat for Co-Op Advertisers

Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments

Old Spice Guy Goes Cross-Platform for Holiday Campaign

manta-clause-old-spice Dec 7, 2011 - Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy. Comments

GroupM Revises Global Ad Forecast Downward

Dec 5, 2011 - The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Comments

'Twilight' Campaign on Yahoo Breaks Previous Streaming Records

twilight-yahoo Nov 21, 2011 - Video from the film's L.A. premier attracted more than 1 million visitors over two days. Comments

Yahoo's Twilight Promotion Spans Its Network

twilight-yahoo Nov 11, 2011 - A full week of content, promotions and sweepstakes. Comments

Google Dominates List of Most Effective TV Ads by Dot-Coms

Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments

Yume and LG Unveil First Ad Platform for Web-Enabled TVs

Nov 2, 2011 - Platform will primarily deliver ads to apps supported by Internet-connected TVs Comments

Clearspring Adds Data Company XGraph

Nov 1, 2011 - Data-science firm could strengthen Clearspring's position in the marketing analytics field. Comments

VW Uses Augmented Reality to Re-introduce Beetle to Canada

vw-toronto-canada-augmented Oct 25, 2011 - An ambitious fusion of augmented reality with giant billboards. Comments

FM Extends Ad Network to WordPress Bloggers

Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

sethsolomons Oct 11, 2011 - Agency will be based in NYC with seven full-time staff and a small army of consultants. Comments

Americans Consuming More Internet on the Go

bb-deal-on-iphone Oct 10, 2011 - ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Comments

FM Buys Colorado Blog Tools Provider Lijit

Oct 4, 2011 - Federated Media acquires provider of search and analytics tools for blogs. Comments

Don't Like Your Hulu Ad? Now You Can Switch

Oct 3, 2011 - Ad Swap plays a default ad automatically and then gives viewers the option to shift. Comments

USA Today and Facebook Pair Up for Super Bowl Ad Meter

superbowl-usatoday Sep 30, 2011 - There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too. Comments

Liquor Industry Updates Advertising Rules for Social Media Age

Sep 21, 2011 - New guidelines require spirits companies to verify the age of consumers before engaging with them via social media. Comments

Text Messaging Levels Off Among U.S. Adults

Sep 19, 2011 - If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Comments

Zappos Teams With iVillage to Ease Moms Into School Season

Sep 1, 2011 - Still known for shoes, Zappos is eager to push clothes and accessories. Comments

Older Facebook Users Click Ads, Younger Users 'Like'

Aug 30, 2011 - Socialcode study uncovers gender and age discrepancies in Facebook ad interactions. Comments

WPP Digital Picks Up Rockfish Interactive

rockfish1 Aug 19, 2011 - Arkansas shop has opened four new offices since '09. Comments

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