Marketing News & Expert Advice
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Google Puts Out Welcome Mat for Co-Op Advertisers
Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments
Americans Consuming More Internet on the Go
Oct 10, 2011 -
ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August
Comments
FM Buys Colorado Blog Tools Provider Lijit
Oct 4, 2011 - Federated Media acquires provider of search and analytics tools for blogs. Comments
Don't Like Your Hulu Ad? Now You Can Switch
Oct 3, 2011 - Ad Swap plays a default ad automatically and then gives viewers the option to shift. Comments
USA Today and Facebook Pair Up for Super Bowl Ad Meter
Sep 30, 2011 -
There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too.
Comments
Liquor Industry Updates Advertising Rules for Social Media Age
Sep 21, 2011 - New guidelines require spirits companies to verify the age of consumers before engaging with them via social media. Comments
Text Messaging Levels Off Among U.S. Adults
Sep 19, 2011 - If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Comments
Zappos Teams With iVillage to Ease Moms Into School Season
Sep 1, 2011 - Still known for shoes, Zappos is eager to push clothes and accessories. Comments
Older Facebook Users Click Ads, Younger Users 'Like'
Aug 30, 2011 - Socialcode study uncovers gender and age discrepancies in Facebook ad interactions. Comments
WPP Digital Picks Up Rockfish Interactive
Aug 19, 2011 -
Arkansas shop has opened four new offices since '09.
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Massages, Burritos and Botox: a LivingSocial Sales Snapshot
Aug 8, 2011 -
Daily deals firm reveals top sellers.
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Old Spice Guy Goes Cross-Platform for Holiday Campaign
Dec 7, 2011 -
Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy.
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GroupM Revises Global Ad Forecast Downward
Dec 5, 2011 - The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Comments
'Twilight' Campaign on Yahoo Breaks Previous Streaming Records
Nov 21, 2011 -
Video from the film's L.A. premier attracted more than 1 million visitors over two days.
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Yahoo's Twilight Promotion Spans Its Network
Nov 11, 2011 -
A full week of content, promotions and sweepstakes.
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Google Dominates List of Most Effective TV Ads by Dot-Coms
Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments
Yume and LG Unveil First Ad Platform for Web-Enabled TVs
Nov 2, 2011 - Platform will primarily deliver ads to apps supported by Internet-connected TVs Comments
Clearspring Adds Data Company XGraph
Nov 1, 2011 - Data-science firm could strengthen Clearspring's position in the marketing analytics field. Comments
VW Uses Augmented Reality to Re-introduce Beetle to Canada
Oct 25, 2011 -
An ambitious fusion of augmented reality with giant billboards.
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FM Extends Ad Network to WordPress Bloggers
Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments
Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Oct 11, 2011 -
Agency will be based in NYC with seven full-time staff and a small army of consultants.
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