In Digital, the Real Winner Is Disruptive

Aug 22, 2008 - Marketers need to think about an ad model that will actually move online video forward -- and that isn't the pre-roll. Comments

The Olympics (of Online Video)

Aug 8, 2008 - The team powering the advertising for the Olympics is an interesting combo. Stay tuned. Comments

The Future of the Online Video Business

Jul 25, 2008 - Two talk shows plus one supermodel reality series equals real business online. Comments

The Family Guy's Online Video

Jul 11, 2008 - Seth MacFarlane trumped Hollywood once before. Can he do it again -- online? Comments

Weezer vs. Ben Stiller

Jun 27, 2008 - How the YouTube superstars beat Hollywood at its own game. Comments

Analyzing the Online Video Puzzle

Jun 13, 2008 - Do the math. The very real costs of delivering content to the customer can be borne by venture capitalists or other subsidies for only so long. What's ahead? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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