Marketing News & Expert Advice
|
|
|
Over 1,400 People Get Inside Evian's Baby Inside Video
Apr 21, 2011 - Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Comments
Social Media Drives Hyundai 'Uncensored' Campaign
Aug 24, 2010 -
YouTube and Facebook provide opportunities for consumers to comment on the Sonata.
Comments
Tequila Brand Launches With Steamy Web-Only Video Campaign
Aug 12, 2010 -
901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch.
Comments
HGTV Pairs with Kudzu for Local Effect
Aug 6, 2010 - The two will swap local listings and video content, each taking on ad selling duties. Comments
New Videos Extend 'Ford Fiesta Movement'
Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments
New Videos Extend 'Ford Fiesta Movement'
Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments
Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs
Jun 15, 2010 - Users have contributed more than 5,000 videos and viewed more than two million since late March. Comments
Hotels.com Integrates Augmented Reality Site With Print Campaign
May 18, 2010 - Site aims to drive bookings by offering 3D views of 10 U.S. cities. Comments
Nielsen Acquires Video Analytics Firm GlanceGuide
May 4, 2010 - Nielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Comments
Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads
Mar 15, 2010 - Independent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Comments
EyeWonder Ad Nixed For Violating Facebook Connect Rules
Jan 6, 2010 - Ad for a "Fight Club" Blue-Ray DVD ran afoul of Facebook's ad regulations by displaying user content within banner space. Comments
Kraft Brings Back 'Real Women of Philadelphia'
Apr 5, 2011 -
Community video effort was a big hit last year, generating over 30 million recipe views.
Comments
A Big Year for March Madness Digital Streams
Mar 24, 2011 -
Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand.
Comments
Denny's Hires Comics for 'Always Open' Videos
Mar 11, 2011 -
Series centers on diner talk between David Koechner and comedians like Jason Bateman.
Comments
Early Results Roll In for YouTube's New In-Stream Ads
Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments
VW's Unusual Super Bowl Web Strategy: Move On
Feb 3, 2011 -
Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos.
Comments
SNL's Hader Brings Absurd Laughs to New VW Videos
Jan 20, 2011 -
A new take on the classic "walk around" car commercial format.
Comments
Houston's KHOU Uses Targeted Video Ads to Drive On-Air Viewing
Dec 27, 2010 - Spots about local news broadcasts drive traffic and engagement on CBS affiliate's website. Comments
Sacramento Kings Fill Box Seats With Online Influencers
Dec 3, 2010 - Pro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Comments
HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In
Nov 10, 2010 -
Ad buy gave way to social media campaign and a follow-up video starring the 88-year-old actress.
Comments
Carhartt Uses Web to Riff on Wolf-Attack TV Ad
Oct 26, 2010 -
Carhartt appears to be having fun remixing its first TV spot for the online medium.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Breaking down the Borders: International & Multilingual SEO, Anne F. Kennedy
SES Conference & Expo
June 19, 2013 -
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
