Marketing News & Expert Advice
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Wendy's Ropes Realtime Tweets Into 'Real' Campaign
Oct 27, 2009 - Campaign is latest to aggregate Twitter activity on a branded destination. Comments
Army Uses Game-Like Experience and Video to Woo Recruits
Apr 3, 2009 - Virtual army post augments "Strength Like No Other" campaign. Comments
CBS's 'March Madness' Mobile App Forgoes Ad Innovation
Mar 17, 2009 - An iPhone app with premium sports content is a marketer's dream, but this one's decidedly light on ads. Comments
ESPN Brings Dynamic Ads to Live Sports Broadcasts
Mar 10, 2009 - ESPN360.com will carry ads in live streams of 124 college championship basketball games. Comments
At Sodahead.com, Advertisers Pay to Ask Questions
Feb 18, 2009 - Kohl's and the International Olympic Committee are among the brands using the site's question-based ad offerings. Comments
GE Toys With Holograms in New Integrated Campaign
Feb 2, 2009 - In the wake of its first-ever Super Bowl spots, GE is using online "augmented reality" to promote renewable energy products. Comments
CNN.com Tests Longer Video Ads in Live Streams
Jan 23, 2009 - Starbucks and Cisco purchased in-stream ads of up to a minute in CNN's live coverage of Tuesday's inauguration. Comments
How ESPN and Ford Created the F-150 Ad
Jan 9, 2009 - First ads in site redesign are a cut above standard digital ad fare. Comments
Barnes & Noble Animates the Classics in Collaboration with Authors
Sep 8, 2008 - Bookseller creating short animated clips drawn from legendary works of literature, beginning with Huck Finn. Comments
Katz Media Group, Clear Channel Team On Internet Radio Ad Network
Jul 29, 2008 - Katz Online Network brings together streaming ad inventory from Clear Channel, Cox, Cumulus and Emmis, along with numerous syndication partners. Comments
Ad Deals Let People Share in Charitable Giving
Oct 16, 2009 - Dial Body Wash and CBS drama "Three Rivers" are among those working with publishers to donate some of their ad spend to worthy causes. Comments
Sara Lee Social Campaign Fails to Impress
Sep 21, 2009 - Brand promotes lunch meats on social sites, but is criticized for going only halfway. Comments
Wendy's Sponsors ESPN's Football Friday
Sep 4, 2009 - Wendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Comments
'Augmented' Treatment for Wal-Mart Furniture Line
Aug 21, 2009 - Becomes latest brand to create 3D product demos with help of user Web cams. Comments
What PaperG's Flyerboard Ads Can Do for Newspapers
Aug 12, 2009 - Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Comments
WWE Wrestlers Add Muscle to Gillette's Online Video Ads
Jul 27, 2009 - In the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Comments
Adcentricity Launches Digital Out of Home Research Service
Jul 20, 2009 - Human surveys add accountability to ad network of digital screens. Comments
Bing and Sony Test New iPhone Formats From AdMob
Jul 13, 2009 - Bing ad from Universal McCann utilizes the syndicated search format. Comments
Social Network to Launch for International Internet Professionals
Jul 6, 2009 - A digital agency veteran aims to help brings together professionals in search marketing, mobile, and other online specialties under one organization. Comments
Coldwell Banker Localizes Branded YouTube Channel
May 12, 2009 - The International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media. Comments
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