Wendy's Ropes Realtime Tweets Into 'Real' Campaign

Oct 27, 2009 - Campaign is latest to aggregate Twitter activity on a branded destination. Comments

Ad Deals Let People Share in Charitable Giving

Oct 16, 2009 - Dial Body Wash and CBS drama "Three Rivers" are among those working with publishers to donate some of their ad spend to worthy causes. Comments

Sara Lee Social Campaign Fails to Impress

Sep 21, 2009 - Brand promotes lunch meats on social sites, but is criticized for going only halfway. Comments

Wendy's Sponsors ESPN's Football Friday

Sep 4, 2009 - Wendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Comments

'Augmented' Treatment for Wal-Mart Furniture Line

Aug 21, 2009 - Becomes latest brand to create 3D product demos with help of user Web cams. Comments

What PaperG's Flyerboard Ads Can Do for Newspapers

Aug 12, 2009 - Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Comments

WWE Wrestlers Add Muscle to Gillette's Online Video Ads

Jul 27, 2009 - In the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Comments

Adcentricity Launches Digital Out of Home Research Service

Jul 20, 2009 - Human surveys add accountability to ad network of digital screens. Comments

Bing and Sony Test New iPhone Formats From AdMob

Jul 13, 2009 - Bing ad from Universal McCann utilizes the syndicated search format. Comments

Social Network to Launch for International Internet Professionals

Jul 6, 2009 - A digital agency veteran aims to help brings together professionals in search marketing, mobile, and other online specialties under one organization. Comments

Coldwell Banker Localizes Branded YouTube Channel

May 12, 2009 - The International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media. Comments

Army Uses Game-Like Experience and Video to Woo Recruits

Apr 3, 2009 - Virtual army post augments "Strength Like No Other" campaign. Comments

CBS's 'March Madness' Mobile App Forgoes Ad Innovation

Mar 17, 2009 - An iPhone app with premium sports content is a marketer's dream, but this one's decidedly light on ads. Comments

ESPN Brings Dynamic Ads to Live Sports Broadcasts

Mar 10, 2009 - ESPN360.com will carry ads in live streams of 124 college championship basketball games. Comments

At Sodahead.com, Advertisers Pay to Ask Questions

Feb 18, 2009 - Kohl's and the International Olympic Committee are among the brands using the site's question-based ad offerings. Comments

GE Toys With Holograms in New Integrated Campaign

Feb 2, 2009 - In the wake of its first-ever Super Bowl spots, GE is using online "augmented reality" to promote renewable energy products. Comments

CNN.com Tests Longer Video Ads in Live Streams

Jan 23, 2009 - Starbucks and Cisco purchased in-stream ads of up to a minute in CNN's live coverage of Tuesday's inauguration. Comments

How ESPN and Ford Created the F-150 Ad

Jan 9, 2009 - First ads in site redesign are a cut above standard digital ad fare. Comments

Barnes & Noble Animates the Classics in Collaboration with Authors

Sep 8, 2008 - Bookseller creating short animated clips drawn from legendary works of literature, beginning with Huck Finn. Comments

Katz Media Group, Clear Channel Team On Internet Radio Ad Network

Jul 29, 2008 - Katz Online Network brings together streaming ad inventory from Clear Channel, Cox, Cumulus and Emmis, along with numerous syndication partners. Comments

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