Digital Requires the Remodeling of the Relic Agency Model

Aug 18, 2011 - A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Comments

Digital Demands Destruction of Organizational Silos

Jul 21, 2011 - Processes that can be put in place to lay the groundwork for taking advantage of digital insights and more rapidly translating them into competitive advantage. Comments

TV Advertising Still Works…

Jun 23, 2011 - Advertising on television may make consumers feel better about your brand, but does it actually drive any incremental sales? Comments

Convergence - The Present Tsunami Hitting Advertising

May 25, 2011 - Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Comments

Experiential Marketing

Apr 28, 2011 - Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Comments

Digital Is a Philosophy

Mar 31, 2011 - Digital is the thread that ties all forms of advertising and marketing together. Comments

The Confluence of Mobile, Location, Social, and Group

Mar 3, 2011 - And the implications and impact on integrated marketing. Comments


Feb 3, 2011 - Getting back to the basics with some well-worn acronyms to remind us what they are, why they're important, and how to do each correctly. Comments

New Year's Digital Resolutions

Jan 6, 2011 - Three ways to change your digital and social media strategies this year. Comments

Why Marketing Should No Longer Be Just a Creative Exercise

Dec 9, 2010 - Why marketers must think about innovating - and not just in marketing. Comments

The Grand Digital Canyon - Have You Crossed It Yet?

Nov 11, 2010 - Allocating a small percentage of your ad budget to "digital" tactics is not the same as crossing the digital chasm. Here's why you must make that leap. Comments

The ROI of Social Media Is Still Zero

Oct 14, 2010 - How do we get at the ROI of social media? First, let us reprise last year's key points and then add a few new ones. Comments

Mapping Marketing Tactics to Stages of the Purchase Funnel

Sep 16, 2010 - Marketers must get back to basics when determining what tactic works best to win over online consumers. Comments

Social Commerce: In Friends We Trust

Aug 19, 2010 - How to integrate social networks into your marketing plan. Comments

Dead Metrics Walking

Jul 22, 2010 - The three groups of metrics of different advertising channels - push advertising, direct response, and pull marketing. Comments

Digital Best Practices That All Marketers Can Learn From

Jun 24, 2010 - Four ways that businesses can benefit from advances in the digital landscape. Comments

How to Use Search to Calculate the ROI of Awareness Advertising

May 27, 2010 - Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the return on investment. Comments

Digital is the DNA of All Advertising

Apr 29, 2010 - Digital is the thread that weaves through all of advertising. Digital techniques and analytics can and should infuse into every phase of the advertising process. Comments

The 22 Immutable Laws of Marketing No Longer Apply, Part 3

Apr 1, 2010 - Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part series. Comments

The 22 Immutable Laws of Marketing No Longer Apply, Part 2

Mar 4, 2010 - Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part series. Comments

The 22 Immutable Laws of Marketing No Longer Apply

Feb 4, 2010 - The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part series. Comments

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