Dec 17, 2009 - Should we have grown out of our naïve belief in behavioral targeting? Comments
Nov 19, 2009 - Three reasons why the Net Promoter Score is a waste of time. Comments
Oct 22, 2009 - Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Comments
Sep 24, 2009 - Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Comments
Aug 27, 2009 - Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Comments
Jul 2, 2009 - It may help fulfill demand. Understand the difference. Comments
Jun 4, 2009 - Five ways that consumers have irreversibly altered their expectations online and offline. Comments
May 7, 2009 - Benchmarks to avoid and others to embrace. Comments
Apr 9, 2009 - If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Comments
Feb 12, 2009 - A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Comments
Jan 15, 2009 - Three tips for using "missing link" marketing to solve targeting's shortcomings. Comments
Nov 20, 2008 - Search is much more than just an opportunity for marketers to push out another message. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.