Marketing News & Expert Advice
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What's Wrong With the Net Promoter Score
Nov 19, 2009 - Three reasons why the Net Promoter Score is a waste of time. Comments
Make Digital Work for Your Customers
Oct 23, 2008 - During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Comments
How to Do Social Marketing in Heavily Regulated Industries
Oct 22, 2009 - Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Comments
A New Definition of 'Digital'
Sep 24, 2009 - Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Comments
Metrics, Metrics Everywhere
Aug 27, 2009 - Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Comments
Advertising Does Not Create Demand, But...
Jul 2, 2009 - It may help fulfill demand. Understand the difference. Comments
Consumers Have Changed, So Should Advertisers
Jun 4, 2009 - Five ways that consumers have irreversibly altered their expectations online and offline. Comments
Social Media Benchmarks: Realities and Myths
May 7, 2009 - Benchmarks to avoid and others to embrace. Comments
The ROI for Social Media Is Zero
Apr 9, 2009 - If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Comments
Social Intensity: A New Measure for Campaign Success?
Feb 12, 2009 - A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Comments
Beyond Targeting in the Age of the Modern Consumer
Jan 15, 2009 - Three tips for using "missing link" marketing to solve targeting's shortcomings. Comments
Search Improves All Marketing Aspects
Nov 20, 2008 - Search is much more than just an opportunity for marketers to push out another message. Comments
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May 29-30, 2013
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WEBINARS
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April 11, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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