Is Believing in Behavioral Targeting Like Believing in Santa?

Dec 17, 2009 - Should we have grown out of our naïve belief in behavioral targeting? Comments

What's Wrong With the Net Promoter Score

Nov 19, 2009 - Three reasons why the Net Promoter Score is a waste of time. Comments

How to Do Social Marketing in Heavily Regulated Industries

Oct 22, 2009 - Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Comments

A New Definition of 'Digital'

Sep 24, 2009 - Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Comments

Metrics, Metrics Everywhere

Aug 27, 2009 - Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Comments

Advertising Does Not Create Demand, But...

Jul 2, 2009 - It may help fulfill demand. Understand the difference. Comments

Consumers Have Changed, So Should Advertisers

Jun 4, 2009 - Five ways that consumers have irreversibly altered their expectations online and offline. Comments

Social Media Benchmarks: Realities and Myths

May 7, 2009 - Benchmarks to avoid and others to embrace. Comments

The ROI for Social Media Is Zero

Apr 9, 2009 - If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Comments

Social Intensity: A New Measure for Campaign Success?

Feb 12, 2009 - A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Comments

Beyond Targeting in the Age of the Modern Consumer

Jan 15, 2009 - Three tips for using "missing link" marketing to solve targeting's shortcomings. Comments

Search Improves All Marketing Aspects

Nov 20, 2008 - Search is much more than just an opportunity for marketers to push out another message. Comments

Make Digital Work for Your Customers

Oct 23, 2008 - During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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