Dec 17, 2009 - Should we have grown out of our naïve belief in behavioral targeting? Comments
Nov 19, 2009 - Three reasons why the Net Promoter Score is a waste of time. Comments
Oct 22, 2009 - Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Comments
Sep 24, 2009 - Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Comments
Aug 27, 2009 - Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Comments
Jul 2, 2009 - It may help fulfill demand. Understand the difference. Comments
Jun 4, 2009 - Five ways that consumers have irreversibly altered their expectations online and offline. Comments
May 7, 2009 - Benchmarks to avoid and others to embrace. Comments
Apr 9, 2009 - If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Comments
Feb 12, 2009 - A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Comments
Jan 15, 2009 - Three tips for using "missing link" marketing to solve targeting's shortcomings. Comments
Nov 20, 2008 - Search is much more than just an opportunity for marketers to push out another message. Comments
US Consumer Device Preference Report
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E-Commerce Customer Lifecycle
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